Online fashion store Namshi is coming to town: Dubai’s Emaar Malls’ recently acquired e-commerce fashion platform Namshi is eyeing expanding into Egypt, CEO Hosam Arab told Wamda. The GCC-based giant — with its collection of well-known brands such as Nike, Calvin Klein, Adidasm and Forever 21 — is hoping 10% of Egyptians buy their clothes from the platform, Arab said.

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