Mercedes-Benz ranked eighth best global brand in 2018 by Interbrand

Mercedes-Benz is sitting as the world’s top premium automobile brand after being ranked eighth in US brand consulting company Interbrand’s ranking of “Best Global Brands” for 2018, according to an emailed statement (pdf). Mercedes remains the only European automobile brand featured among the ranking’s top ten. “The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best.”