Egypt is not aiming high enough when it comes to attracting foreign direct investment, Nashwa El Houfi argues in a piece for El Watan. The USD 11 bn FDI target the government has set for this year and even the USD 20 bn target for 2022 is not nearly high enough, according to El Houfi, who compares apples to lug nuts as she notes that the figures pale in comparison to the valuation of a company like Apple at USD 1 tn. She also urges the government to work to understand exactly why Egypt fell short of its FDI target last year in order to tackle each reason one at a time. Brilliant advice, no?

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