Trade Ministry signs agreement to manage branding of authentic Egyptian cotton

The Trade Ministry signed yesterday a three-year cooperation agreement with the Egyptian Cotton Exporters Association and the Cotton Egypt Association to manage the branding rights and promotion of Egyptian cotton, according to a ministry statement. Under the agreement, the three entities will form a committee mandated with making sure international textile companies that use authentic Egyptian cotton when branding their products as such. A separate committee will also be tasked with forming an annual marketing strategy for the Egyptian cotton. The agreement is the latest in a series of moves to ensure proper use if the “Egyptian cotton” label since the the Welspun India scandal.