FedEx signing on to transport USD 1 bn worth of King Tut artifacts has provided the company with “significant brand exposure,” Adweek says. “The brand supplied a tricked out Boeing 777 with gadgets that monitor humidity, temperature and light exposure and staffed the plan with round-the-clock security, including an ever-present Egyptian courier, for the 7,500-mile trip.” The company is shipping 150 pieces, many of which have never been outside Egypt, to 10 US cities and then Europe as part of a promotional tour celebrating the 100th anniversary of the discovery of Tut’s tomb.

Meanwhile, look for some noise out of the US after the arrest by US Immigration and Customs Enforcement officers of Islamist teacher Ahmed Abdelbasit, who reportedly faces a death sentence in Egypt, per the Huffington Post.

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