TPA to launch new promotion campaign next month

The Tourism Promotion Authority (TPA) is set to launch a new three-month promotional campaign in April, TPA head Hisham El Demery said yesterday, Ahram Gate reports. The campaign, which will run on National Geographic and social media, will come in the form of informative videos on Egypt’s tourism and holiday destinations, as opposed to direct advertisements. The content will be geared towards tourists in the UK, Poland, Germany, Czechoslovakia, Belgium, and the Middle East.