Egypt-based fintech startup Moneyfellows is working to launch “product-based circles, where users would get products they’re looking for, rather than cash”, founder and CEO Ahmed Wadi tells Entrepreneur Middle East. The web and mobile-based crowdfunding platform, which recently raised USD 600k in seed funding from Dubai-based Angel Investors and 500 Startups, has digitized the concept of a “Gameya” to make access to interest-free lending easier. Moneyfellows was part of the Barclays Egypt and Flat6Labs’ 1864 fintech startup accelerator.