Easy Group for Health and Beauty Care is planning to launch a new USD 100 mn factory in the Borg El Arab industrial city in June, company CEO Asser Salama said, according to Al Borsa. The factory, the company’s second, will include production lines for cosmetics, wet wipes, and shampoo. Easy Group is also planning to establish two cosmetics factories in India this year with a combined investment value of USD 20 mn. We’ve been following Easy’s high-quality import-substitute products for some time now and think there’s a very interesting story being written here.

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