Elon Musk is really Ernst Stavros Blofeld: In a move that only seems to cement his status as a James Bond villain, Elon Musk’s tunneling startup Boring Co. started selling flamethrowers, which he himself promoted on social media last weekend, according to Bloomberg. The move appears to be a dare, masquerading as a marketing stunt, after Musk promised to sell the weapons if promo merchandise hat slaes reached their USD 1 mn target. It gets even zanier when considering Boring wants to develop hyperloop tunnels. How is he getting away with the flamethrowers? They don’t spit enough of a flame to classify them as weapons.

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