Rooster PR hired to launch promotion campaign on Hurghada to UK holidaymakers

The Tourism Ministry hired UK-based PR firm Rooster PR to run a tourism campaign for Hurghada targeting UK holidaymakers, according to a statement on PR Week. “Rooster’s role is to effectively communicate the reality of the situation on the ground from a tourism perspective. Egypt is vast, with a rich and varied tourism offering that is ready to be enjoyed by UK holidaymakers,” said the firm’s managing director James Brooke. He noted that the agency, which had done work for Egypt in 2013 and 2015, would stay within the parameters set by the Foreign & Commonwealth Office’s Foreign Travel Advice service. The UK has a ban on flights to Sharm El Sheikh.