Panasonic plans to double its business in Middle East, Africa

Panasonic is planning to more than double its Middle East and Africa business in its current fiscal year, which ends in March 2018, Hiroki Soejima, managing director of Panasonic Marketing Middle East and Africa, told Gulf News. Soejima sees Panasonic relying more on business-to-business segments, instead of consumer electronics. “The company plans to introduce products that are in the mid- to high-end segment so that weighted average prices will increase,” Gulf News notes. Soejima says the new LCD TV manufacturing plant recently opened in Egypt aims to increase exports to African countries.