Careem integrates Hurghada’s Orange Taxi into its network

Ride-hailing app Careem is integrating the Hurghada-based Orange Taxi into its network of affiliates in a bid to expand its presence in the city, the company said on Wednesday (pdf). This comes amid expectations of a rise in tourist arrivals, says Ramy Kato, Head of Careem Egypt Operations and Vice President of Careem Care. “The integration of Orange Taxi aligns with Careem’s strategy to integrate taxis across Egypt within the Careem network, as with the integration of the white taxis in Cairo,” he added. Careem has been operating in Hurghada since December last year.