Grey Group acquires majority stake in hug digital

M&A WATCH- WPP subsidiary Grey Group has acquired a majority stake in regional digital marketing agency Hug Digital. Hug is headquartered in Dubai and has offices in Egypt and India, employing 145 full-time staff. “We are eager to take our digital expertise and knowledge of the MENA region and scale this with WPP and Grey Group. This acquisition will enable us to access resources that will expand our capabilities and accelerate our growth,” Hug Chairman Oussama Jamal says. The size and value of the stake were not disclosed.