The Tourism Promotion Authority (TPA) launched a new campaign last month on TripAdvisor targeting visitors from the UK, Italy, Germany, Sweden, and Denmark, TDA head Hisham El Demery said in a statement (pdf). The campaign, which markets Egyptian tourist destinations, will run until December, after expanding in September to cover the Ukraine, India, and the US. El Demery noted that Hurghada ranks second on TripAdvisor’s most popular Middle East destinations.