JWT to launch promotional Egypt tourism campaign in Russia one week after flights resume

JWT launch a campaign targeting Russian holidaymakers one week after flights between the Egypt and Russia officially resume, Al Borsa reports. JWT had suspended its promotional efforts in Russia after air travel between Cairo and Moscow was interrupted in October 2015 for security reasons. JWT had won a three-year, government-issued tender to promote travel to Egypt in 27 foreign countries for a total USD 68 mn. Russian officials have stated several times recently that flights to Cairo would resume “soon.”