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THE WEEK IN REVIEW

Inflation cools again in April + PIF backs CIRA to become its regional education platform

Good morning, wonderful people. We hope you enjoyed the Easter break and are ready to return to full workweeks.

Enterprise Weekend comes out each Friday at 9:00am CLT. We’ll be back on Sunday at 6am with Enterprise Egypt AM. Until then: Enjoy the weekend.

LAST WEEK IN 3 MINS-

ECONOMY-

#1- Inflation falls once again as price shocks continue to cool post-float: Annual headline inflation in Egyptian cities eases for the second consecutive month to 32.5% in April from 33.3% in March amid the slowdown of consumer price increases after the float, figures from state statistics agency Capmas show.

Food inflation hits its slowest rates since December 2022: Food and beverage prices — the largest component of the basket of goods and services used to calculate headline inflation — continued to rise, albeit at the lowest rate of increase since December 2022, according to our math. Food inflation came in at 40.5% in April compared to 45.0% in March. F&B prices also decreased by 0.9% m-o-m in April, marking the first month of deflation since August 2021.


#2- Good news for Egypt’s credit outlook: Fitch Ratings revised up its outlook on Egypt’s long-term foreign currency debt to positive from stable, citing a reduction in near-term external financing risks on the back of an influx of foreign capital from the Ras El Hekma agreement, fresh funds from international financial institutions, non-resident holdings of domestic debt doubling since January to USD 35.3 bn in March, the float of the EGP, and interest rate hikes.

It’s not all roses: Fitch isn’t ready just yet to upgrade our rating, affirming its B- rating — six notches into junk territory.


#3- Net foreign reserves hit their highest since pre-pandemic levels: Net foreign reserves at the Central Bank of Egypt increasedby USD 696 mn from the month before to USD 41.1 bn at the end of April, reaching their highest level in more than four years.

That’s not all — ratings agency Fitch thinks Egypt’s net foreign reserves could reach up to USD 49.7 bn in the current fiscal year and USD 53.3 bn in the next.


#4- Business activity at its second lowest point in the last 12 months despite hopes of a post-float rebound: Activity in Egypt’s non-oil private sector activity slipped further in April, while inflationary pressures fell and business sentiment improved, according to S&P Global’s Egypt Purchasing Managers’ Index. The index inched down to 47.4 in April from 47.6 in March, marking the 41st consecutive month that Egypt’s PMI remained below the 50 threshold that separates growth from contraction.

M&A WATCH-

PIF subsidiary is joining up with CIRA Education’s majority shareholder to acquire up to 100% of the company: Egypt’s leading private education company CIRA Education could delist from the EGX to become the regional education platform of Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF). The transaction would be the first investment by the wholly-owned PIF subsidiary Saudi Egyptian Investment Company (SEIC) since the float of the EGP in March.

The plan on the table: SEIC is mulling buying into Social Impact Capital (SIC), the vehicle through which CIRA’s founding El Kalla family holds a controlling stake in the business. SIC would then use the cash injection to launch a mandatory tender offer to buy CIRA shares at a price of EGP 14 each, looking to take a 75-100% stake of CIRA and delist it from the bourse.

TOURISM-

Egyptian sites continue to entice tourist hordes: Tourist arrivals to Egypt increased 27%y-o-y in the first four months of the year, with visitors from Arab countries accounting for around 54% of all arrivals, according to deputy Tourism Minister Ghada Shalaby.

WHAT’S HAPPENING NEXT WEEK-

Shares of an unnamed contracting company will land on the EGX next week, bourse head Ahmed El Sheikh said earlier this week, without providing the name of the company. El Sheikh hopes that two of the recently-listed companies on the exchange will offer their shares soon, he added without specifying the companies.

Check out our full calendar on the web for a comprehensive listing of upcoming news events, national holidays and news triggers.

AROUND THE WORLD IN SEVEN DAYS-

Dominating foreign press headlines this week, Israeli forces took control of the Palestinian Rafah border crossing in Gaza, stemming the flow of aid and human movement, and began attacking Rafah by air and on the ground. More than 1 mn people have sought refuge in the city on Egypt’s border, and the Israeli army has told at least 100k of them in east Rafah to move into a so-called “humanitarian zone.”

Egypt condemns the move: The Foreign Ministry on Tuesday issued a warning calling on Israel “to exercise the utmost restraint and avoid further escalation at this sensitive time in the ceasefire negotiation process.”

Shuttle diplomacy continues despite Israel moving in on Rafah. Hamas accepted a ceasefire proposal on Monday, yet Israel said that it doesn’t go far enough.

Israel claimed on Wednesday that it has reopened the Kerem Shalom crossing into Gaza, which has served as a key entry point for humanitarian aid but was closed over the weekend after a Hamas rocket killed four Israeli soldiers — but no aid has yet entered since its reopening and there is no one to receive the aid, UNRWA said.

Cracks emerge in Washington’s unconditional support for Israel: The White House has withheld a shipment of 2k- and 500-pound bombs to Israel amid Tel Aviv’s full-scale invasion of Rafah, and concerns over how the heavy explosives will be applied to the dense urban environment, Reuters reports, citing a US official.

Israeli Prime Minister Benjamin Netanyahu said Israel will continue to fight “even with our fingernails” following the US’ warnings. “If we have to stand alone, we will stand alone,” Netanyahu said in a video on X.

The US downplayed its warnings later yesterday, with spokesman John Kirby saying the shipments were only “paused” and that “the arguments that somehow we’re walking away from Israel flies in the face of the facts.”

Israel continued to attack Rafah late last night, after a senior Israeli official confirmed that ceasefire talks ended with no resolution. The story got attention everywhere, including Bloomberg, Reuters, CNN, AP, and BBC.

☀️ THE WEATHER THIS WEEKEND- Cairo will be seeing a sunny high of 34°C and a low of 21°C today. Saturday temps will see a cooler high at 30°C and a low of 18°C.

HAPPENING THIS WEEKEND-

Experience true culinary discovery at Flavor Republic’s Cairo Food Week. The week-long event being held at Downtown District is starting today and will continue through to Thursday, May 16. You can follow the event itinerary here and grab tickets for each of the individual events here, but expect prices to make a dent in your bank account. You can get to know the co-founders of Flavor Republic, Hoda El Sherif and Sherif Tamim, in this edition of Founder of the Week.

Red Bull’s Sada Sot concludes today. Over the past week, Ziad Zaza, Lege-cy, Sylver, Aresnik, Mousv, and L5vav, six rappers from all around Egypt, have been performing on their home city’s stages. They’ll all be taking the stage at Mall of Arabia at 4pm to showcase their hometown flavors. Book your ticket to the event at Mall of Arabia here.

The Sleeping Beauty on the Grand Stage: The Cairo Opera Ballet Company and the Cairo Symphony Orchestra will be performing Tchaikovsky’s The Sleeping Beauty at the Zamalek Opera House, tonight, Sunday, 12 May, and Monday, 13 May. Grab tickets for tonight’s production from Tazkarti.

Pull out your wallets, the Cairo Flea Market is back after a short hiatus. Head down to the Zamalek Fish Garden tomorrow to sift through the local goodies we’ve come to rely on from Cairo Flea Market. Find your next favorite shirt, accessory, perfume, book, or knick knacks tucked away at the market, and indulge in good, good food while you sift through the treasures on display.

HAPPENING NEXT WEEKEND-

Qahrawya is taking you on a tour of the mysteries within the ancient walls of the El Daher district. Cairo is a living tapestry of faith, and El Daher is proof. This walking tour, taking place on Saturday, 18 May, will explore the mosques, churches, and synagogues that coexist in testimony of our city’s rich practice of cultural exchange.

Do you think you’ve got the chops to go head to head with the country’s best gamers?Red Bull Login gives you the chance to prove yourself. This event, taking place on Saturday, 18 May at District 5, invites players across all platforms to compete for the top spot through regular games and special Boss Fight events. Raise your rank by booking a ticket here.

Rawabet Art Space is hosting Turning Tables, which looks at human relationships and the complexities of the past that shape our identity and personalities. The play is written and directed by Hani Iskandar and is performed in English. Catch a performance Friday, 17 May or Saturday, 18 May at 8pm.

Cairokee and Marwan Pablo are sharing the stage at AUC’s El Mahatta in a one of a kind performance on Friday, 17 May. They will be showcasing their careers by digging deep into the archive, performing some of their early hits alongside their current bangers. You can find tickets on Tazkarti, ranging from EGP 800 to EGP 2.3k.

Fans of more classical Egyptian music can head to Must Opera House to enjoy the vocals of icon Aly Elhaggar. The singer will be taking the stage at 8:30pm on Friday, 17 May. Tickets are still available on TicketsMarche.

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THE ENTERPRISE GUIDE

Give your car the nice refresher it deserves

Your car has been feeling neglected lately. You know we’re right. Whether it's brand new or has had a few rough rides, a good refresher here and there is never a bad idea. So prepare to welcome that new-car-feeling we all know and love. We’ve put together a list of a few car detailers in Cairo (both East and West) that’ll help you get your ride in tip top shape.

NOTE- The prices in this guide reflect those advertised at the date of publication and may vary at point of purchase.

WHERE TO GO IN EAST CAIRO-

#1- Experience comprehensive car care at Detailer’s. From car washes to polishing to car protection, this place has it all. While you’re there, you can even shop their variety of car accessories, which include things like polishers and microfiber towels. They have branches in Nasr City, Tagamoa, and Sheraton.

Pro-tip: Don’t wanna drive out? No problem. You can get your car freshened up right at your doorstep with their at-home detailing services.

PRICES: The car wash starts at EGP 170, while their protection services are pricier. A nano coat on a sedan car will set you back EGP 9.5k. They have a restoration and protection package that includes exterior polishing, interior chemical cleaning, one layer of ceramic pro top coat, and interior plastic and leather protection, all for EGP 6.3k.

#2- Another place to go to spoil your car is DetailingCrew. Located in Nasr City, they offer premium quality detailing and protection, and all the accessories your car might need to preserve its beauty.

PRICES:Their car washes range between EGP 120 to EGP 590 for full car care. When it comes to protection, pricing depends on the car. Starting prices are around EGP 24k for a topshine with a five-year warranty.

WHERE TO GO IN WEST CAIRO-

#1- AutoLounge is a one stop shop for all your car needs. Located in Capital Business Park in Sheikh Zayed, AutoLounge has quite a wide range of services. The 3M authorized car detailer offers detailing, paint protection, dent repair, ceramic coating, car polishing, and 3M window films.

PRICES: Car detailing starts at EGP 500, while dent repairs start at EGP 1k (depending on the size of the dent). The base price for car polishing is EGP 4.5k across the board. Paint protection is EGP 45k+, ceramic coating is EGP 20k+, and window films start at EGP 18k. All prices are based on the size of the car and specifics of what you need.

#2- Boasting premium and luxurious quality,Detailing Co. can cater to your every need. They offer car washes, detailing, and paint protection services that will have your car looking like it just came out of the showroom. Find Detailing Co. at Galleria 40 in Sheikh Zayed City.

PRICES:A car wash starts at EGP 280.If you’re interested in full detailing, that starts at EGP 990, based on the details you need. As for the paint protection film, Detailing Co. charges around EGP 48k, but that could change depending on the car model.

#3- One more car pampering spot on the west side is Car Stop at Golf Central, Palm Hills. Fulfill all your desires in one stop — This place has detailing, ceramic coating, leather and trim treatment and protection, and wheel protection.

Pro-tip:Not up for the drive? Car Stop also provides at-home services, bringing the magic right to your doorstep.

PRICES:Bundle packages galore. Basic services start at EGP 300 for detailing, EGP 550 for light duty ceramic coating, and EGP 350 for leather and trim treatment and protection. The Car Stop Shield package combines all three of these services for just EGP 1k.

They have higher package options: The Factory Reset Package retails for EGP 2.5k and includes rust and contamination treatments, interior deep clean, full engine bay wash and detail, and a glossy silica coating. If you’re a regular at this place, it might be best to go for their unlimited monthly subscription to the tune of EGP 950.

PEOPLE PLEASERS-

This car detailer has spots all around Cairo, making it the best of both worlds.

Filo Car Care has six branches, including ones in Cairo Festival City, City Stars, and Mall ofArabia. Head over there to get a regular car wash, quick wax, paint correction, interior detailing, window tinting, windshield protection, headlight protection, or ceramic coating. They have it all.

You could get individual services or opt for their packages. These range from the Bronze package which costs EGP 600 to the Platinum package which costs EGP 2k with a number of added services. Whereas their car wash alone costs EGP 230 and quick wax costs EGP 600. Paint protection here starts at EGP 1.5k and interior detailing at EGP 800. We’d say go for the packages.

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WHAT ARE YOU UP TO THIS WEEKEND?

Civil War will have you arguing with your friends. PLUS: How to gain control over your nervous system. Unconventional yet authentic Japanese flavors at Reif

? AT THE MOVIES-

What do you call people shooting in warzones? Photojournalists. Civil War (watch trailer, runtime: 2:23), Alex Garland’s extremely divisive film, follows a group of war photographers driving across the United States at the crux of a lengthy and violent war of secession.

The place? America. The year? Unknown. The diagnosis? The fall of an empire. The four principle characters, war weary Lee (Kirsten Dunst), Joel (Wagner Moura), and Sammy (Stephen McKingley Henderson), as well as the young Jessie (Cailee Spaeny) are introduced in the middle of conflict in New York, as police forces and civilians come to blows over the water supply. They then decide to drive to Washington DC in hopes of interviewing the president (Nick Offerman) as the country nears boiling point.

The audience is thrown into this world headfirst, with no idea of why the US is in such disarray, who’s on which side, and more importantly, what in the world happened to force the famously-opposed Texan and Californian states to join forces. These questions, like many others, are left unanswered. Perhaps Garland wants the American audience to fill in the blanks for themselves to confront the cracks in their society. Many have critiqued the film for a lack of substance while others praise it for its strong message. The philosophers among us see that it can be both at the same time.

The principle of the thing: The reason perhaps that this film is so controversial is the same as why war photography as a profession elicits the same response. Is it ethical to remain apolitical in the face of war? Is documenting tragedy commemorative or exploitative? Do we take sides even when we don’t? Does exposure to suffering radicalize us or desensitize us? Two different moviegoers may have very different answers to these questions, which is why Civil War has been at the center of online discourse since its debut.

Call it what you will, but the film is visually stunning. We wouldn’t expect any less of an A24 movie, but in a film where four photojournalists discuss the process (and ethics) of getting “the perfect shot,” there’s no wonder that Garland wanted every frame to be picture perfect.

WHERE TO WATCH- Bear witness at VOX Cinemas at City Center Almaza and Mall of Egypt, Cima Arkan, Zawya Cinema, City Stars cinemas, and Cairo Festival City.


? FROM THE BOOKSTORE-

It's not you who’s overreacting, it's your nervous system. In The Vagus NerveReset, Anna Ferguson guides readers through techniques that will help them gain control over how they feel. Using mindful and self exploratory techniques, Ferguson educates her audience on how to understand physiological stress responses in order to understand and manage extreme emotions.

Oftentimes, something as small as a negative email may be perceived by the body as life threatening. As dramatic as that may seem, that’s your body’s way of telling you that something’s not right. The somatic therapies that Ferguson introduces help approach calm responses to the average minor stressor, which one by one, will make you in tune with your body and your emotions.

This isn’t something you read and then just forget about, these techniques are for life. Thebook ends with a program to help readers keep up with and apply the contents of what they read. From mindful movement to meditation and journaling, this program claims to provide “anchors of safety amongst the chaos.”

WHERE TO BUY IT- You can find The Vagus Nerve Reset at Diwan.


? HOT AND FRESH OUT OF THE KITCHEN-

Reif Kushiyaki delivers a knockout punch of Japanese flavors in New Cairoand North Coast.Reif is the brainchild of Singaporean-born and Dubai-local Reif Othman, whose Dubai branch earned its spot as one of the best fifty restaurants in the Middle East in 2022. The fine dining restaurant takes traditional Japanese dishes and infuses them with chef Reif’s creative spark, resulting in unconventional dishes that still reflect Japan’s rich flavors. But it isn’t a place for reverence, it’s a place to celebrate food and enjoy good company.

But let’s jump into the menu. The grilled kimchi edamame is a great place to start — the smoky kiss of the grill and the spice of the kimchi elevating this classic appetizer. You’ll find your favorite greens in the Green Salad Bowl, which is dressed with a tangy plum vinaigrette and miso-caramelized walnuts. The torched salmon is also a must-try, the seared exterior gives away to the tender melt-in-your-mouth fish, complemented by one of Reif’s signature sauces.

It wouldn’t be an authentic Reif experience without their kushiyaki. You can choose between six types of skewered chicken or beef. The citrus mayo has a bright palate, but the teriyaki is a fan favorite. Those who can handle their spice should order the goma wasabi with wasabi peas. It’s sure to kick your system into high gear.

The main events:The eighteen-hour ramen is a Reif staple. The rich, flavorful broth is the perfect base for the noodles, chicken, and perfectly boiled egg. It’s a soul-warming dish even on a hot summer day. The truffle udon is a luxurious fave — delicious, filling, and criminally creamy. But if you’re going to get one thing, get the mushroom claypot. The fluffy spiced rice is perfectly complemented by the tempura-fried mushrooms, creating the perfect comfort dish.

Wash down this culinary journey with one of Reif’s visionary drinks. Top pick is the Banzahir Sour, a blend of banzahir lime, strawberry, lychee, and orange blossom. It’s the perfect drink to refresh you after a hearty meal.

? Per person: EGP 600-1500

? Outdoor seating: Yes

? Alcohol: Yes

? Accessibility friendly: Yes

This publication is proudly sponsored by

From OUR FAMILY to YOURS
From OUR FAMILY to YOURS
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PASS THE CONTROLLER

Hades II is out, and yes, it is just as good as its predecessor

The video game gods have smiled upon the gaming community, and Supergiant has released an early access version of Hades II. But the pre-v1.0 drop isn’t the shocker — It’s that Hades II (watch trailer, runtime: 2:13) is pretty much perfect already. The first installment of the roguelike came out fully in 2020 and has received 20 awards since. While it lost the officialGame of the Year award to The Last of Us 2, it was a winner in the eyes of the gaming community.

ICYMI: The first Hades followed Zagreus, son of Hades, on a quest to escape the underworld and find his mother. Throughout the three planes of the afterlife, Tartarus, Asphodel, and Elysium, gods from the Olympic pantheon offer to help Zagreus by granting him special abilities as he fights all kinds of monsters.

Hades II follows another branch of the family tree. Melinoë, Zagreus’s sister, wants to kill Chronos. Yes, the god of time. Father to Hades, grandfather to Zagreus and Melinoë. Why? All in due time, young grasshopper.

Early access means early access. The game is by no means complete — Supergiant will be implementing major updates through 2024 to refine the game’s core content based on feedback, and add the ending. The true ending of the story won’t be available until Supergiant releases the game in full, so you may want to hold off on the purchase if you’re as impatient as we are. But, if you like the idea of seeing the game evolve in real time and being a part of the patches, clicking the buy button may be the move.

You don’t have to play Hades to play Hades II. This isn’t to say that you shouldn’t (especially with the game being available on Steam for USD 2.8 right now), but knowledge of the first game and Greek mythology is entirely optional going into Hades II. Though we do have to say that you might enjoy and appreciate the game more if you have roamed the dungeons of Tartarus before.

? Rating: 10/10 on Steam.

⌛ Hours of gameplay: 15-20 hours to complete the main story.

? Replay value: 10/10.

? Platforms:Steam and Epic Games for PC, coming to Nintendo Switch early 2025.

? Price: USD 14.99, OST DLC for USD 5.79.

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WHAT TO LISTEN TO

Don’t talk, just listen (to yourself)

Sometimes you don't have to talk — Just listen toIf I Speak. It's a blend of personal anecdotes and thought-provoking discussions led by journalists Ash Sarkar and Moya Lothian-McLean. Departing from their usual political commentary, the duo delves into the realm of very personal inquiries, exploring questions that resonate with many listeners.

They tackle a variety of adulthood topics that range from the mundane to the profound.Whether it's pondering the complexities of friendships with superiors, reflecting on the modern landscape of dating apps, or contemplating familial financial dynamics, each episode offers a fresh perspective on relatable issues, such as “ Should I give my mum an allowance?

At the heart of it, it’s a candid and unfiltered exploration of the human experience. Sarkar aptly describes the podcast as a safe space where both hosts and listeners can embrace their curiosity and vulnerability without fear of judgment. Through their witty banter and genuine rapport, Sarkar and Lothian-McLean invite audiences to join them on a journey of self-discovery and communal introspection.

WHERE TO LISTEN- You can listen to the podcast on Apple Podcasts, Global Player, and Spotify.


MAY

9-13 May (Thursday-Monday): Tchaikovsky’s The Sleeping Beauty performance at The Opera House.

10 May (Friday): Red Bull Sada Sot at Mall of Arabia.

10 May (Friday): Tamer Ashour and Mahmoud El Esseily concert at Family Park.

10 May (Friday): Fouad and Mounib at Theatro Arkan.

10 May (Friday): Madinaty Half Marathon at Madinaty Open Air Mall.

11 May (Saturday): Red Sea Heritage musical show at ROOM Garden City.

11 May (Saturday): Cairo Flea Market at Zamalek Fish Garden.

11 May (Saturday): Freelancers Union - Meetup at The GrEEK Campus.

14 May (Tuesday): Rock Night at Elsawy Culturewheel.

16-18 May (Thursday-Saturday): Turning Tables at Rawabet Art Space.

16-18 May (Thursday-Saturday): Rise Up Summit at the Grand Egyptian Museum.

17 May (Friday): El Mahatta at The American University in Cairo.

17 May (Friday): Aly Elhaggar concert at Must Theatre.

17 May (Friday): Musical Theatre Event with Medhat Saleh, Reham Abd Elhakim, and Mai Farouk at Zed Park.

18 May (Saturday): Farma, Marcia, and Rachel walking tour by Qahrawya.

18 May (Saturday): Red Bull Login gaming event at District 5.

23-25 May (Thursday-Saturday): The Design Show at Cairo International Conventions Center.

24 May (Friday): The Glow Run by The TriFactory at Palm Hills Sports Club.

24 May (Friday): The Elite Super Show at the Cairo International Stadium.

25 May (Saturday): Techne Summit at the Cairo International Stadium.

26 May (Sunday): El’Emara performance at Rawabet Art Space.

27-30 May (Monday-Thursday): Account Management For Ads Workshop with FP7’s Momen Aboutaleb at The GrEEK Campus.

30 May (Thursday): Mochakk Concert at Saqqara Pyramid.

JUNE

4 June (Tuesday): Karaoke Night at Room Garden City

7 June (Friday): Celebrating 40 Years of Omar Khairat at Abdeen Palace.

15-19 June (Saturday-Wednesday): Eid El Adha (TBC).

30 June (Sunday): June 30 Revolution Day (TBC).

JULY

7 July (Sunday): National holiday in observance of Islamic New Year (TBC).

23 July (Tuesday): Revolution Day (TBC).

SEPTEMBER

15 September (Sunday): National holiday in observance of Prophet Muhammad’s birthday (TBC).

OCTOBER

6 October (Sunday): Armed Forces Day.

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