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THE WEEK IN REVIEW

Trump slaps universal tariffs of 10% and higher on 180 countries

Good morning, friends, and happy Friday. We hope you had a restful Eid break with loved ones, and that you're feeling energized and fully ready to ease into post-holiday work mode.

The sudden shift from carefree vacation mode back to the daily grind can be challenging, but you can beat it to the punch. Scroll down for some practical tips on how to go back to the office refreshed and ready to face the day.

LAST WEEK IN 3 MINS-

Trade-

US President Donald Trump has imposed a 10% tariff on Egyptian exports to his country, part of a universal 10% tariff, alongside steeper tariffs on other trading partners. The sweeping move impacted more than 180 countries and territories, as Trump vowed to liberate the country from what he described as the “looting, pillaging, and raping” of the American economy by other countries. The US slapped China with a 34% tariff, taking the total levy on Chinese exports to the US to 54%, the EU with 20%, Vietnam with 46%, Taiwan with 32%. You can find the full list of tariffs in this thread here.

Economy-

Egypt received USD 1.2 bn from the International Monetary Fund (IMF) following the fourth review of its USD 8 bn loan program with the fund, the cabinet spokesperson Moahmed El Homsani said in a statement yesterday.

WHAT’S HAPPENING NEXT WEEK-

French President Emmanuel Macron is set to begin his visit to Egypt on Sunday evening, meeting with President Abdel Fattah El Sisi on Monday and attending the Egyptian-French Business Forum. Macron will also travel to Al Arish city in North Sinai on Tuesday to meet with humanitarian workers and show his support for ceasefire efforts in Gaza.

State statistics agency Capmas is expected to publish March's inflation data on Thursday, 10 April. Annual headline urban inflation plunged 11.2 percentage points to 12.8% in February, marking its lowest level in almost three years on the back of a favorable base year effect.

Check out our full calendar on the web for a comprehensive listing of upcoming news events, national holidays and news triggers.

AROUND THE WORLD IN SEVEN DAYS-

The massive impact of US President Donald Trump’s tariffs on global markets has dominated global front pages in the past two days, along with analysis into his questionable calculation for the tariffs — which target the poorest countries based on trade deficits, while failing to account for other factors like affordability of goods — as well as contradictory statements regarding whether or not he’d be open to negotiation. He said — contradicting his White House aides — that he could be open if other countries offered something “phenomenal.”

US stocks wiped out some USD 3.1 tn in market value yesterday in the steepest declines the indices have seen since March 2020 during the early days of covid-19. The tech-heavy Nasdaq lost 6%, pulled down by the likes of Apple and Nvidia, which continued to see heavy sell-offs, while the S&P 500 fell nearly 5%, and the Dow Jones lost 4%. Europe’s Stoxx 600 closed 2.7% lower, while the UK’s FTSE 100 fell around 1.7%, and German, French and Italian markets lost 3%.

Meanwhile, the USD fell 1.3% to its lowest in six months on the back of concerns over US growth projections and inflationary pressures.

☀️ THE WEATHER THIS WEEKEND-

Enjoy the moderate weather in the capital today and tomorrow before we enter a hot and dusty spell starting Sunday. Expect highs of 26°C and lows of 16°C today, with much similar temperatures forecasted for tomorrow, according to our favorite weather app.

HAPPENING THIS WEEKEND-

Don’t miss 100 Years of Singing with Ali El Haggar on the large stage of the Cairo Opera House in Zamalek. The concert will take place on Friday, 4 April at 8pm. You can find tickets on Tazkarti.

HAPPENING NEXT WEEKEND-

Don’t miss the second edition of the AUC Tahrir CultureFest: Set to take place from 10 April to 12 April in the Tahrir Square campus, this year’s edition of the festival celebrates Cairo as a global city, and all the cultures from the different parts of the world it brings together, along with food, exhibitions, a book fair, panel talks, and a bazaar. You can register on the AUC website or at the door for no charge.

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THE ENTERPRISE GUIDE

How to get back in the saddle after Eid

Going back to work after a vacation always feels like a rude awakening — one day you don’t have a care in the world, and the next you’re staring at an overflowing inbox. Don’t worry — we’ve all been there. This guide will arm you with practical ways to make that transition smoother and preserve the clarity and perspective you gained while you were away.

SET YOURSELF UP FOR SUCCESS-

How you spend the evening before you return can be the difference between hitting the ground running and just… hitting the ground. A little preparation beforehand will create some breathing room when you need it the most.

#1- PREP YOUR GEAR: Eliminate a morning decision from the get-go by planning what you’ll wear beforehand. Make sure your phone has all the updates it was pestering you about before you even went on vacation, and that your suitcase or backpack has whatever you need for a productive day. Covering all the basics will eliminate those small morning annoyances that can set a negative tone.

#2- FUEL UP: After vacation dining, your body will thank you for returning to some structure. Take a few minutes to prepare or plan decent breakfast and lunch. Set up your coffee maker on a timer or prepare the ingredients for your favorite morning beverage to streamline your routine. Good nutrition isn’t just about health — it’s about maintaining the mental acuity you’ll need for your first day back.

#3- MAP YOUR MORNING: Refresh your memory about what’s on your calendar the night before or during your commute to make sure that you know what lies ahead. Consider setting your alarm 15-20 minutes earlier than normal to give yourself some time to laze around in bed before you find your bearings. Place essentials like keys, access cards, and wallets where you can grab them without thinking. These small steps eliminate any chance of decision fatigue when you’re still adjusting to work mode.

#4- SET YOUR MIND RIGHT: Briefly review any notes about ongoing projects from before you left. Identify just 3-5 high-value items to focus on tomorrow — be realistic about what’s actually possible on your first day back. Remember that your value as a leader isn’t measured by how quickly you can clear your inbox — quality decision-making trumps reactive responses every time. And finally, getting a good night’s sleep instead of staying up late for one last hurrah will ensure that your mind is well-rested, sharp, and ready for the day ahead.

EXECUTE A SUCCESSFUL RETURN STRATEGY-

How you spend your first morning sets the tone for your entire return. This is your chance to shift gears with intention rather than jolting back into work mode with whiplash.

#1- START ON YOUR OWN TERMS: When the alarm goes off, resist the snooze button — remember, that extra five minutes won’t actually help. Instead, take a few moments to focus on whatever centers you, whether that’s stretching, reading a couple of pages, or just sitting with your coffee in peace. The goal is to take the time to feel like yourself, and not a rushed, frantic version of you.

#2- USE YOUR COMMUTE WISELY: Consider leaving a little earlier than usual to avoid unnecessary stress. Your commute is valuable transition time, so use it purposefully. Listen to something that energizes you, whether it be the market news, an industry podcast, or just your favorite music. If you’re not at the wheel, take some time to go over your schedule for the day and remind yourself of your priorities.

#3- EASE INTO TECHNOLOGY: It’s tempting to dive straight into emails before you even get to the office — consider waiting until you’re physically at your desk. If you must look earlier, just scan the headers to identify anything truly urgent. Most issues can wait another 30 minutes for a more thoughtful response. If important thoughts come up during your commute, send yourself a quick note (voice or otherwise) rather than trying to handle everything on the go.

SET UP YOUR COMMAND CENTER-

The first hours back at your desk are critical for setting the right tone for your return. This is when you’ll either get ahead of the workload or find yourself playing catch-up. A tactical approach now saves you headaches later and helps you focus on what actually moves the needle.

#1- RECLAIM YOUR TERRITORY: If you arrive before the usual rush, take a moment to organize your physical space — clear away any clutter that accumulated, make sure everything works, and perhaps keep a notebook (or app) nearby to document new tasks and ideas as they come in throughout the day.

#2- TACKLE COMMUNICATIONS STRATEGICALLY: Don’t just dive into your inbox. Set a reasonable time block — maybe 45 minutes — for your initial email review. Sort by sender rather than time to identify messages from your direct reports, key stakeholders, and leadership first. Respond immediately to truly urgent matters, create quick standardized responses where appropriate, and flag complex issues for a dedicated time later. Remember, not everything needs an immediate response just because you were away.

#3- RECONNECT WITH MORE THAN EMAILS: Take a quick lap around the office to say hi to your immediate team. Schedule brief catch-ups with key people later in the day or week rather than trying to get verbally briefed on everything at once. Ask specific questions about ongoing projects rather than the vague and overwhelming “What did I miss?” This shows engagement while keeping conversations focused.

#4- WORK SMART, NOT HARD: Start with something concrete and achievable to build momentum — tackle your smallest or easiest tasks to get the ball rolling. Work in focused blocks rather than trying to multitask your way through everything that has accumulated by documenting and organizing new information rather than solving everything immediately. Save complex decisions for when you’ve regained full context, and prioritize based on strategic importance, not just whoever is shouting the loudest for your attention.

#5- MAINTAIN YOUR EDGE: Staying sharp means taking care of yourself. Keep water at hand and stay hydrated, and step outside briefly during the day to get some perspective (and vitamin D) — your brain works better when your body isn’t static. Take a proper lunch break rather than eating while typing. Most importantly, plan to leave at a reasonable hour — the work will be there tomorrow, and you’ll tackle it better after a measured first day back.

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Hot and Fresh Out of the Kitchen

Sink your teeth into these sandwiches

Share3 Pita combines the comfort of homemade food and innovative cuisine in one place, offering fresh and soft pita bread sandwiches for both lovers of Middle Eastern and international cuisine in their newly opened deli in New Cairo.

Hello, halloumi. This pita is generously filled with small fried haloumi bites topped with an eggplant brulé, leafy greens, and a mixture of sauces. The combination is a good balance of indulgent and fresh ingredients that guarantees a rich and flavorful bite every time.

For the carnivores: Looking for some protein? The hot and sour chicken pita is perfect if you’re looking for something on the spicier side. The Siska pita offers tender entrecôte beef and a healthy helping of vegetables topped with pepper mustard and chimichurri. This may be an acquired taste, as some purists debate whether or not a delicious piece of steak belongs in a sandwich or not. The big fat sausage pita is another great option, a rich combination of ingredients that will knock you out if you’re not careful.

Cutting out the carbs? If you want something other than a sandwich, try the iconic plate combo of creamy hummus and minced meat that we all know and love. The shakshuka is a solid option, but doesn’t go much out of the way of the traditional staple, a great pick if you’re looking for a reliable meal without too much innovation.

? Per person: EGP 450-500

? Outdoor seating: Yes

? Alcohol: No

? Accessibility friendly: Yes

This publication is proudly sponsored by

From OUR FAMILY to YOURS
From OUR FAMILY to YOURS
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PASS THE CONTROLLER

Assassin’s Creed returns to form in feudal Japan

? After nearly 20 years and dozens of entries, Assassin’s Creed has finally embraced feudal Japan, a setting that feels like a natural fit for the stealth-action franchise. Set during the chaotic Sengoku period of the 1570s, Assassin’s Creed: Shadows delivered on its premise with a gorgeous world and two playable characters that offer starkly different experiences.

The game’s greatest strength lies in its protagonists — Naoe, a shinobi of the Iga clan seeking revenge after the destruction of her village, and Yasuke, a former slave who becomes Japan’s first Black samurai. These characters have complementary playstyles that feel significantly different from the other — Naoe excels at stealth, with her ability to hide in the shadows, crawl through tight spaces, and scale buildings with her grappling hook. Yaskue, on the other hand, is a powerhouse in combat who can shrug off powerful blows and overwhelm opponents with sheer strength.

Both of their stories weave themes of revenge, belonging, and purpose. Noae struggles to find a new home after the demise of her village, and Yasuke’s unique position as both a respected samurai and perpetual outsider create compelling narratives. How they interact with the world around them is influenced by this very authentically — NPCs ignore Naoe as she blends into crowds, while they bow respectfully to Yasuke as he passes through. It’s a small touch that makes the world feel more alive.

Visually, the game is stunning. From snow-capped mountains to cherry blossom-filled temples, the changing seasons transform both the landscape and the gameplay. Even the lighting has received an upgrade — the new stealth system makes darkness meaningful. Naoe can extinguish lanterns and hide in shadows, creating more nuanced sneaking mechanics than existed in previous installments.

Combat has received a similar upgrade. The battles now feel weighty and impactful, especially as Yasuke. Swords clash with proper heft, armor gets shredded as the battle progresses, and environmental objects splinter or break satisfyingly when enemies get thrown into them.

But for all its improvements, Shadows still can’t completely escape its bloated open-world DNA. Castles to infiltrate, shrines to discover, and bandits to eliminate — the map is packed with activities that quickly start to feel overly familiar, following predictable patterns. The main story missions fare better, with some genuinely memorable moments like Naoe’s fish-out-of-water participation in a traditional tea ceremony, but they’re surrounded by repetitive filler.

Ubisoft clearly invested significantly in cultural representation, collaborating with historians to create compelling but realistic historical fiction. While not entirely accurate (some artistic license has to be allowed), the game treats Japanese customs and traditions with intentional respect. Concerns from Japanese officials about destructive gameplay in shrines and temples were swiftly addressed by Ubisoft with a day-one patch reducing violence in sacred spaces.

Don’t believe the user score: Despite positive critical reception, Shadows is facing heavy user review-bombing, mostly by people whining about “wokism” or “black-washing” despite Yasuke being a real figure who served under warlord Oda Nobunga. More legitimate criticisms come from pricing concerns — the ultimate edition of the game (currently unavailable) would set players back USD 130, which many consider a concerning precedent for future pricing of video games, which were generally capped at a standard USD 60.

? Rating: 8/10 on IGN, 9/10 on Steam

⌛ Hours of gameplay: 49 hours for the main story, 79 hours for completionists

? Replay value: N/A

? Platforms: Steam and Epic Games for PC, Playstation, and Xbox

? Price: USD 55.99 for the standard edition and USD 71.99 for the deluxe edition on Steam. USD 69.99 for the standard edition and USD 89.99 for the deluxe edition on Epic Games, Playstation, and Xbox.

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WHAT TO LISTEN TO

Stories of success

Hosted by entrepreneur Shady Sherif, G.Talks — originally called Grow Talks — brings voices from all the realms of Egyptian society to tell the untold stories of their success, offering listeners a fresh and close to the heart perspective on personal and professional growth. Some of the guests are individuals who were behind some of the biggest and most successful projects in the country — but most of us have never heard their names.

Less of an interview, more of a therapy session: Each episode is either an intimate one-on-one with a guest or an engaging roundtable discussion where three or more guests from different generations bring their own spin to the conversation.

Artists, entrepreneurs, social media personalities, students, moms, dads or friends come together to play a question game with a set of categories, which former co-host Dalia Elshorbagy created to open lively conversations before losing her battle with cancer.

We can’t guarantee you won’t tear up: The comforting and heart-warming atmosphere of the show allows guests to be as honest as they want and share their most intimate stories and how they’ve overcome personal struggles. You will find yourself relating to what’s being said — even if you’d never expected to see someone else experience the same thing.

WHERE TO LISTEN- You can listen to the podcast on Apple Podcasts, Spotify, Anghami, or watch it on Youtube.


APRIL

5 April (Saturday): Parenting conference at Theatro Arkan.

12 April (Saturday): She Can event at Creativa Innovation Hub, Giza.

25 April (Friday): Tamer Ashour concert at ZED Park, Sheikh Zayed.

MAY

3 May (Saturday): Enrique Eglesias at the Rixos Radamis in Sharm El Sheikh.

9 April (Friday): The Grand Show: Omar Khairat at Qubba Palace

21-31 May (Wednesday-Saturday): Disney On Ice at Cairo International Stadium.

30 May (Friday): Adam Port at the New Administrative Capital’s Green River.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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