Good morning, friends, and welcome to the second edition of our special series, Unveiling the GEM. After 20 years, the Grand Egyptian Museum has finally opened its doors, the largest museum in the world dedicated to a single civilization. And not just any civilization, but ancient Egypt.
Following Saturday’s grand opening, the museum reopened yesterday, welcoming 20k visitors, both foreign and Egyptian — a sharp increase from the average 400 visitors during the soft-opening period. Thousands flocked to see King Tutankhamun’s gallery, where his full collection was displayed in its entirety for the first time.
In today’s issue, we revisit the opening ceremony, explore the surge in tourism Egypt is witnessing in the wake of the launch, take a closer look at the museum’s restoration efforts, and offer a visitor’s guide to help you plan your next trip to the GEM.
It was by no means an easy task to organize an opening ceremony for an event as extraordinary as the opening of the Grand Egyptian Museum. It was, in essence, a retelling of a civilization that has endured for thousands of years and continues to impact our present. Staging such a monumental event comes with immense logistical and creative challenges, requiring the transformation of vision into reality through extensive coordination across multiple disciplines, each with its own complex demands.
The planning process calls for sustained effort from numerous teams working together under intense pressure and tight deadlines, particularly when the event takes place across such a vast setting, both inside and outside the museum, before hundreds of distinguished guests, and is broadcast live to dozens of international networks.
In the days leading up to the GEM's official opening, these considerations were on the minds of observers throughout Egypt. On Saturday, 1 November 2025, the ceremony's successful execution addressed these concerns and demonstrated what careful planning could achieve.
THE GRAND ENTRANCE-
The inaugural procession: Dressed in traditional Ancient Egyptian attire designed by fashion designers Mai Galal and Khaled Azzam, hundreds of Egyptian participants filled the Giza Plateau. Leading the procession were actors Salma Abu Deif, Huda El Mufti, Ahmed Ghozzi, and Ahmed Malek, joined by celebrated Egyptian athletes Ahmed El Gendy, Feryal Ashraf, and Farida Osman. As they advanced, pausing to hold the Ankh — a symbol of eternal life — to their chests, the 120-musician orchestra began to play, while a message illuminated the night sky, establishing the ceremony's central theme: Welcome to the Land of Peace.
The screen then transitioned to a face instantly recognizable: Former Culture Minister Farouk Hosny. Having first conceived the Grand Egyptian Museum two decades ago, Hosny delivered an emotional speech that spoke to the insurmountable efforts, visions, and dreams that shaped GEM. “I have been living for this moment, and it has finally become reality,” Hosny said. “Today, we celebrate the inauguration of a stronghold in which Egyptian civilization manifests itself in the most brilliant of ways,” he said, affirming the indomitable nature of the Egyptian soul — past, present, and future.
Brought to life by composer Hisham Nazih and led by Egyptian Maestro Nayer Nagui, the Cairo Opera House Orchestra opened with the Fanfares for the Jubilee by Rimsky-Korsakov, a 19th-century composition created by Aleksandr Glazunov and Anatoly Lyadov as tribute to their mentor, the renowned Russian composer. As light flooded the plateau, the orchestra transitioned to Paul Dukas' Fanfare pour préceder La Péri, originally written as a prelude to Dukas' one-act ballet to signal its beginning, now serving to set the stage for the grand ceremony ahead.
The orchestra then performed Aaron Copland's Fanfare for the Common Man. Inspired by US Vice President Henry Wallace's 1942 speech declaring the 20th century as the century of the common man, the composition honors ordinary citizens — musicians, artists, and all who call Egypt home. These ceremonial fanfares from Russia, France, and the United States served as prelude to the final fanfare: Ana El Masry, composed by Sayed Darwish, known as the father of Egyptian music, and arranged by Nagui. This hymn, deeply embedded in Egyptian cultural consciousness, speaks to themes of glory, pride, and heritage.
As President Abdel Fattah El Sisi, First Lady Entissar El Sisi, and world leaders took their seats, Mozart's Priests' March from the 18th-century opera The Magic Flute, composed to invoke the presence of Isis and Osiris, filled the air. With this, the ceremony began in earnest: “Peace, from the land of peace,” echoed throughout the Grand Egyptian Museum.
A GRAND SHOWCASE SEEN AND HEARD ACROSS THE WORLD-
As the lights dimmed, Egyptian soprano and Broadway performer Sherine Tarek took the stage with operatic vocals reminiscent of those that might have echoed through Ancient Egyptian temples at their height. What began as a solo performance soon expanded to include orchestras and processions from Tokyo, Paris, Rio de Janeiro, and New York, as musicians and performers worldwide simultaneously joined in a demonstration of global cultural unity, each incorporating elements of their own cultural traditions into the composition The World Plays One Melody.
The message was clear: “Art is the language that continues to unite humanity,” narrated Egyptian icon Sherihan. As Tarek delivered her final note, Sherihan began recounting Egyptian history while an advanced light show projected stars and pyramids across the night sky. Making her long-awaited return to the stage, the Egyptian star emerged accompanied by dancers performing to a hauntingly beautiful orchestral composition.
“I've come from tomorrow, carrying thousands of years of civilizations behind me — and before me, a future that is brilliantly lit,” announced rising star Yasmina El Abd as she took the stage. Her speech carried the ceremony's message of peace: "Our peace today is our civilization tomorrow." A montage featuring Egypt's most treasured monuments followed, attended by performers dressed in traditional garments. The Pyramids of Giza, the Senefru Pyramid, the Temple of Hatshepsut, the Philae Temple, the Abu Simbel Temple, and the Luxor Temple were illuminated as the choir delivered another powerful performance, soon interwoven with familiar hymns.
As Coptic hymns and Sufi chants emanated from the stage, the scene shifted to monuments of modern Egyptian history: St. George Church, the Citadel, Al Muizz, Abdeen Palace, El Gezirah Palace, Windsor Palace Luxor, and Aswan's Old Cataract, culminating with Egypt's newest landmark, the New Administrative Capital.
Presidential address and official inauguration: As the final orchestral notes concluded, President El Sisi addressed both the attendees and the global audience. “Egypt is the oldest nation known to history. Here, civilization inscribed its first letters, and the world witnessed the birth of art, thought, writing, and faith,” El Sisi stated. “Today, we write a new chapter in the history of the present and the future,” he added.
Following his address, the president officially inaugurated the Grand Egyptian Museum by placing the final piece of a symbolic GEM model, metaphorically and literally illuminating the museum to the accompaniment of the 120-musician orchestra. Fireworks erupted across the sky as a global audience watched.
Egyptian soprano Fatma Said then delivered a powerful performance composed by Nazih, interspersed with theatrical spoken word segments performed by Said and young Egyptian performer Aser. The piece detailed the history of Egyptian obelisks, their creation, and for many, their removal from Egypt.
As Said continued her performance, obelisks both in Egypt and abroad — in Paris, Rome, and London — were simultaneously illuminated, accompanied by deepening orchestral symphonies, symbolizing their connection to their original home. Egyptian tenor Ragaa El Din then joined Said on stage, narrating the history of Pharaoh Ramses II, who oversaw history's first documented peace treaty. The performance highlighted the influence of his wife Nefertari, to whom he paid tribute on the walls of Abu Simbel with the inscription, “she is the one for whom the sun shines.”
The Grand Egyptian Museum was then metaphorically submerged underwater as Said recounted the achievements of Alexander the Great and the magnificent coastal city he founded. The walls turned blue and aerial performers moved throughout the space as Aser traveled along the grand staircase, observing the Pharaonic statues recovered from the depths of the Mediterranean, accompanied by oud music and choral chanting.
As this segment concluded, Said returned to recall the Laws of Ma'at, history's first codified laws, and the Ancient Egyptians' scientific, cultural, and artistic achievements. She then yielded the stage to Egyptian virtuosos Amira and Mariam Abu Zahra, who performed violin alongside the orchestra and choir.
A tribute to the Nile: Following the sisters' performance, a segment dedicated to the Nile commenced. “The Nile is the root of all stories [...] and our ancestors swore never to pollute its waters nor block its flow,” resonated throughout the space. This was followed by a Nubian medley led by Nubian singer Ahmed Ismail on the oud, later joined by Egyptian singer Haneen El Shater, who sang in Arabic as dancers moved gracefully, holding lotus flowers.
The final journey: Attention turned to Khufu's solar barques, the remarkably preserved boats that carried the great king on his final journey. The sky was once again illuminated with projections depicting this journey, as the ship appeared to sail above the Grand Egyptian Museum to Tarek's vocals and the orchestra's accompaniment.
CURTAINS FALL-
The final segment of the opening ceremony honored Hussein Abdel Rasoul, the Egyptian boy who led to the 20th century's greatest archaeological discovery. Narrated by actor Karim Abdelaziz, this closing piece recounted the fortuitous discovery of Tutankhamun's tomb, initially found not by Howard Carter, but by a young water carrier from Luxor.
This tribute provided a fitting conclusion to the Grand Egyptian Museum's opening ceremony. King Tutankhamun's iconic golden mask then appeared suspended above the museum as performers throughout Egypt delivered their final dance sequences, while sopranos and tenors sang concluding notes in Arabic, English, and other languages. Fireworks erupted one final time, bringing the historic evening to a close.
Hotel occupancy across Cairo and Giza hit 100% ahead of the opening of the GEM, Head of the Leisure Tourism Committee at the Egyptian Tourism Chamber Mohamed Fathy told EnterpriseAM. Hotel reception desks have been fielding the same response to travel agents and tour operators in recent weeks: “We’re fully booked.”
The high occupancy rates aren’t limited to five-star properties. Hotels in the three- and four-star categories near the GEM site have also reached full capacity, Fathy said.
“I can confidently say this event will sustain a wave of tourist arrivals and bookings through year-end, and likely beyond the New Year holidays, thanks to the extraordinary global interest in the Grand Egyptian Museum,” he added.
It’s not just the area surrounding the GEM that’s feeling the surge. The entire country is seeing record bookings, Magdy Sadek, board member at the Egyptian Travel Agents Association, told us. “The museum’s opening has driven a significant spike in demand across all Egyptian hotels,” Sadek noted, adding that booking volumes this season are “unprecedented.”
Tour companies have been organizing pre-opening trips that routed tourists through Cairo before continuing on to Sharm El Sheikh and Hurghada — evidence that the museum is drawing both first-time visitors and repeat travelers familiar with the Egyptian market, a senior tour operator told us.
The GEM opening, combined with the redevelopment of the Giza Plateau and the new visual identity of the pyramids area, has shifted global attention back to Cairo. Historically, Egypt’s winter tourism season has been leaning towards the Red Sea, Luxor, and Aswan, the operator said. Hotels around the museum area are fully booked through mid-November, while those directly adjacent to the site are booked solid until December, he added.
Prices surge as demand keeps climbing: Room rates have soared by as much as 200%, and demand remains unrelenting, with waiting lists of tour groups hoping for last-minute cancellations, Fathy noted. Prices currently range between USD 100 and USD 700 per night, depending on category and location. “Hotels adjusted their rates based on supply and demand — some by 100%, others even more, depending on service quality and tour programs,” Sadek explains.
Serviced apartments fill the gap: With limited room availability, authorities and operators are exploring serviced apartments as a supplementary accommodation option, Fathy said. Such units have proliferated across Downtown Cairo, Zamalek, and areas around the GEM and Giza Plateau, extending westward toward 6th of October City and Sheikh Zayed.
Entertainment shortage opens new investment opportunities: “The area is now packed with hotels, and even entire buildings have been converted from residential or office use into hospitality facilities,” Fathy said. “But what’s still missing are entertainment venues and leisure activities outside the museum itself or the Pyramids zone,” he noted. Allocating part of the museum’s outer plaza for private-sector entertainment investments could boost tourist spending and complement the hospitality ecosystem surrounding the GEM, he added.
The government is already working to extend average tourist stays in Cairo from two nights to four or five, effectively doubling per-visitor spending in the area, a government source who spoke to EnterpriseAM on condition of anonymity said. “This will require new investment opportunities,” the source said, adding that both local and foreign proposals are under review to expand hospitality and entertainment activities. The government also plans to grant new hotel expansion licenses around the GEM zone.
In practice, most travelers will likely add one or two extra nights in Giza before heading to other destinations such as the Red Sea, thanks to Egypt’s modern road network that makes such multi-stop trips seamless. It would take 70 consecutive days for a visitor to explore every artifact in the museum — a testament to its scale, as the government source put it.
The old Egyptian Museum makes way for the GEM: Travel agents have replaced the Egyptian Museum in Tahrir Square with the new Grand Egyptian Museum as the main cultural anchor in their tour itineraries — capitalizing on the global buzz surrounding the opening, Sadek notes.
The momentum generated by the museum will help Egypt close out the year with around 18 mn tourists and raise that target to 25 mn tourists annually next year, Sadek expects. Tourism revenues currently stand at USD 15 bn, accounting for 15% of Egypt’s GDP from the private tourism sector alone, he said.
Attracting higher-spending visitors: Government efforts are also focused on drawing higher-spending tourists to the Giza Plateau. Alongside the GEM, authorities have been developing new destinations along the North Coast and the Red Sea, aiming to appeal to markets known for higher average expenditures — particularly the US, followed by Japan, Italy, and Germany. “Service quality will remain the decisive factor in pricing and positioning,” Sadek notes.
The World Travel Market, which kicked off yesterday in London, named Egypt among the world’s top travel destinations, giving Egypt’s tourism a timely boost as the GEM opens its doors, Sadek adds.
Seizing the opportunity: Tour companies are seizing on the global spotlight surrounding the GEM to launch targeted promotional campaigns and special visits designed to redefine Egypt’s cultural tourism map, Head of the Egyptian Travel Agents Association, Nader El Beblawi tells us. The association has invited all travel agencies to organize parallel promotional events at their offices and branches abroad, featuring the official GEM promotional film and digital marketing campaigns across social media platforms — ensuring that the story of the world’s largest archaeological museum reaches audiences everywhere.
The GEM opening is a defining moment for an entire team of Egyptian conservators who have spent years restoring the remains of discoveries that immortalize the legacy of one of the world’s oldest civilizations. After millennia that failed to erase their traces, the descendants have come to brush away the dust of time — breathing life back into relics that now stand tall, telling the story of a glorious past.
The GEM today houses the largest conservation center in the world, spanning 32 feddans and comprising 18 state-of-the-art laboratories equipped with advanced technologies designed to return unearthed and transferred artifacts to their best possible condition — with meticulous scientific care, Dr. Eissa Zidan, executive director of the Grand Egyptian Museum’s conservation project, tells EnterpriseAM.
Every artifact embarks on a post-discovery journey guided by expert hands, he explains. From the moment it leaves the tomb where it was found, to its arrival at the Conservation Center, where restoration teams determine the procedures, materials, and techniques needed to bring it back to life.
“I held in my hands the world’s most iconic treasure — Tutankhamun’s golden mask — and watched it settle into its eternal throne inside the Grand Egyptian Museum,” he says. “That’s an experience that simply doesn’t happen twice in a lifetime.” Zidan describes the feeling of seeing the museum finally open as one of immense pride.
HOW RESTORATION WORKS
“Restoration is much like medical treatment,” Zidan notes. Each artifact is first studied scientifically, then given a tailored treatment plan before being sent to the specialized lab — whether for wood, stone, human remains, or large-scale statues.
The Conservation Center has so far restored 57k artifacts out of the 100k pieces housed at the museum — the largest restoration operation ever conducted in a single location, according to Zidan. The center itself is the largest of its kind in the Middle East, built 10 meters underground across 12.3k sqm, with museum storage extending over another 3.4k sqm.
Among the most significant undertakings was the Tutankhamun collection, the largest ever restored, which took two and a half years to complete.
The Khufu Solar Boats are another highlight: one vessel is already on display, while restoration work on the second is set to begin within days — allowing visitors to witness the process firsthand in a one-of-a-kind experience.
EXPORTING RESTORATION EXPERTISE
Egypt aims to become a regional hub for conservation science, exporting its expertise to the world through research, training, and academic partnerships, Zidan says. The GEM’s Conservation Center has already conducted training programs in Saudi Arabia — involving some 60 researchers on restoration, documentation, and museum display techniques — and similar programs in Oman.
Inside the museum, 126 conservators carry out all restoration work based on rigorous scientific standards, having received specialized training in Egypt, Japan, and the United States on advanced restoration technologies.
“Each artifact has its own nature,” Zidan notes. “Some take days to restore, others require months of delicate, patient work — always with tools that protect the authenticity of the piece and bring it back to life.”
All restoration is done by Egyptian hands, he stresses, with limited involvement from local companies for artifact transport due to the equipment needed — and always under full supervision from the museum’s conservation team.
Every exhibit at the GEM has undergone extensive restoration, including several unique galleries such as the Old Kingdom Hall. The hall features four reconstructed caves showcasing underwater antiquities and pieces from Deir el-Medina, the ancient workmen’s village in Luxor.
Unlike Egypt’s older museums, which evolved organically over decades in buildings that never foresaw such crowds, the GEM incorporates cutting-edge technology, intuitive wayfinding, and comprehensive accessibility features.
This is not a museum you can casually browse in an hour — it’s a destination that rewards good planning. The museum’s sophistication means there are choices to make. Should you book tickets online or purchase them on-site? Is a guided tour worth the additional cost, or will self-guided exploration serve you better? How much time should you allocate to each gallery? Which days offer the best experience? For visitors with accessibility needs, what accommodations are available? And if you're traveling with children, how can you keep them engaged while absorbing seven thousand years of history?
PURCHASING TICKETS
#1- ONLINE BOOKING: Tickets can be purchased through the museum’s official website. This is strongly recommended as it offers the convenience of reserving in advance, and avoiding long queues. The online booking process is straightforward. You can select your desired date and time slot, choose between admission tickets for self-guided tours or guided tour tickets, and complete your payment using a credit or debit card. After payment, you'll receive an email with your e-ticket and QR code, which you should save for quick entry at the museum gate.
#2- TICKET PRICES: For Egyptian visitors, admission costs EGP 200 for adults, while children, students, and seniors pay EGP 100 each. Children under the age of six can enter without charge. Visitors from other countries will find tickets for EGP 1,450 for adults, and EGP 730 for children and seniors. Expatriate adults can find tickets for EGP 730, while expat children and students can find them for EGP 370. Visitors with disabilities are admitted at no cost, as are members of the Members of the International Council of Museums, Egyptian military veterans, family members of Egyptian martyrs, among others. International spouses of Egyptian nationals can access Egyptian tickets prices upon proof of relationship.
#2- GUIDED TOUR PRICES: For Egyptian visitors, admission costs EGP 350 for adults, while children, students, and seniors pay EGP 175 each. Children under the age of six can enter without charge. Visitors from other countries will find tickets for EGP 1,950 for adults, and EGP 980 for children and seniors. Expatriate adults can find tickets for EGP 980, while expat children and students can find them for EGP 500. Unpaid admittance follows the same rules as regular tickets.
Note: Banknotes are not accepted at the ticket office — if you will be paying for admittance on-site, only card payments are permitted.
OPENING HOURS
The GEM is open daily, with the following hours in effect daily except on Saturdays and Wednesdays. The GEM complex operates from 8:30am to 7pm, while galleries are open daily from 9am to 6pm, with last purchase at 5pm. On Saturdays and Wednesdays, the GEM complex extends hours from 8:30am to 10pm, and galleries from 9am to 9pm, with last ticket purchase at 8pm. These hours are subject to change during Ramadan.
OPTIMAL VISITING TIMES
Visits from Sunday to Thursday will offer a quieter experience, with early mornings or late afternoons helping avoid peak crowds. Extended hours on Saturdays and Wednesdays can make for a more relaxed visit, with sunset views of the pyramids.
TIME ALLOCATION
The time you need depends on your interests and pace. A quick visit of 1–2 hours can cover key exhibits. A standard visit is 3–4 hours, and allows exploration of major sections including Titankhamun’s treasures. A full tour with guided insights can take up to 5+ hours.
TOUR OPTIONS
Admission tickets without a guide allow you to explore at your own pace. The galleries are equipped with advanced technology and feature multimedia presentations, including mixed-reality shows to help explain ancient Egypt to new generations. Concise and well-lit explanation placards are offered for each piece or collection of objects in Arabic, English, and Braille.
Digital guides are available in 13 languages, ensuring that international visitors on self-guided tours can fully appreciate the cultural significance of the exhibits.
Guided tours in English and Arabic are available hourly from 9am to 4pm, lasting about 90 minutes and led by expert Egyptologists. The guided tour option includes a headset so you can hear your guide clearly even in crowded galleries. These tours provide expert insights into the museum’s world-class exhibits and help contextualize the artifacts within Egypt’s broader historical narrative.
Private tours with expert guides are available in English, Arabic, and different languages upon request through the official website. School tours can be booked separately.
ACCESSIBILITY FEATURES
#1- WHEELCHAIR ACCESS: The Grand Egyptian Museum is fully accessible by wheelchair. Ramps and elevators are available throughout the complex for easy mobility, and the venue is equipped with wheelchair-accessible restrooms. Wheelchairs can be rented at the museum for free. There are several breaks in the moving walkway that let you access the Grand Staircase at various points, and there are also elevators if you're in a wheelchair or want to reach the top directly. The main galleries all feature either ramps or lifts to move between different levels.
#2- VISUAL IMPAIRMENT ACCESS: The exhibits are equipped with Braille labels for guests with visual impairments. There are several displays along the Grand Staircase that feature small models of the displayed statues for the blind and visually impaired with braille at the bottom. Specialized tours are offered for visitors with visual or hearing impairments.
The museum provides spacious, well-marked seating areas throughout the complex to ensure comfort as you move between experiences.
PHOTOGRAPHY POLICY
Photography is allowed in most areas, but flash photography, live streaming, selfie sticks, and tripods are not permitted. Professional equipment, detachable-lens cameras, camera lighting, tripods, and drones are prohibited. Non-professional, non-commercial personal photography using small handheld cameras and mobile phones is permitted, and some exhibits may have additional restrictions.
TIPS FOR A SEAMLESS VISIT
Wear comfortable walking shoes as the museum is vast and requires significant walking;
Make sure to bring sun protection if you plan to explore outdoor gardens or walk to the Giza Pyramids;
Carry a valid ID or student card to verify eligibility for discounts;
Ensure your mobile phone is charged for the digital features and photography;
Start with the galleries since they close earlier than the complex;
Use the moving walkway to reach the top of the Grand Staircase efficiently, then walk down to see the statues up close.
Stay tuned for our upcoming issues of this special series, where we’ll bring you a comprehensive guide to every hall and gallery inside the GEM.