Good morning, wonderful people, and happy hump day to you all. We have another very packed issue for you this morning, starting with the inside story of why National Printing thinks you should like its shares when it makes its EGX debut later this morning.
It’s also an automotive-heavy issue. Our friends at Abou Ghali Auto are angling to become a significant export player when they launch the made-in-the-UAE Sandstorm S24 — a rare double-cab pickup truck that companies have already signaled they like. Abou Ghali is building a plant to make the S24 in Egypt for export, with assembly set to start next year.
The news comes as the Madbouly government is preparing incentives for the domestic commercial vehicle assembly industry, as we exclusively report — and as automotive sales grew in July for a fifth straight month, according to fresh sales numbers out overnight.
SMART POLICY- The nation’s burgeoning solar energy industry could get a helping hand as players lobby for wide-ranging tax and customs exemptions. Cabinet, it seems, is listening.
And we have some good macro indicators for you, including EGP hit a 12-month high against the USD and net foreign assets in the banking system climbed again.
All of this and more in this morning’s news well, below.
PSA-
WEATHER- Cairo is in for another sunny day, with a high of 35°C and a low of 25°C, according to our favorite weather app.
It’s a little cooler in Alexandria, with a high of 32°C and a low of 24°C.

In the third issue of our Destination Sahel series, we’re taking a look at how Sahel could become a year-round destination, the architecture underpinning new developments, and the impact of coastal cities on our shores.
Look for Destination Sahel, Issue III, in your inbox tomorrow.
Missed the first two issues? Tap or click here to read the full series.
HAPPENING TODAY-
#1- The National Printing Company will begin trading under the ticker NAPR.CA in just a few hours’ time, capping an IPO that raised c. EGP 449.9 mn by offering a 10% stake in the company. We have the rundown on the company and its equity story in this morning’s news well, below.
#2- The business community and policy makers will be hoping non-oil private sector activity breaks its four-month streak in the red, with S&P Global set to release its Purchasing Managers Index report for July later today. Our last reading saw the country’s headline figure drop to 48.8 in June from 49.5 in May, taking us further below the 50.0 mark that separates growth from contraction.
DATA POINT- Our non-oil activity has only spent three months in expansion territory in the 55 months since November 2020.
#3- The Edugate annual fair will soon be over at the Royal Maxim Palace Kempinski Hotel in New Cairo. The three-day event that ends today features universities from Egypt and across the world, in addition to scholarship providers, education financing companies, training institutes, and more.
WATCH THIS SPACE-
#1- UAE-based NRTC Food Holding has acquired Egypt’s Al Hashemeya Farms in Wadi El Natrun, one of largest private agri complexes in the region, according to a press release. The 10k-feddan farm is 70% cultivated and yields over 70k tons of crops per year — including citrus, mango, olives, wheat, sugar beet. “This acquisition is a pivotal milestone in our journey to control quality at the source, invest in food system resilience, and deliver fresher, better produce to our customers,” NRTC CEO Mohammed Al Refaee said.
Why it matters: The UAE is our most important regional relationship — and possibly one of the most important we have anywhere in the world. From the USD 15 bn Ras El Hekma agreement to investment in financial services, manufacturing, and more, the UAE in general (and Abu Dhabi in particular) has been a steadfast backer. Food security is critical for both countries, and NRTC isn’t alone: The UAE’s Al Dahra is a top investor in the domestic agrifoods industry and has helped slash our import bill. The company has invested some USD 250 mn here already and is deploying USD 230 mn more as the UAE builds out a global food security platform.
#2- We want to sell a lot more real estate to folks abroad: The New Urban Communities Authority inked a cooperation protocol with the Federation of Arab Engineers to promote Egyptian real estate exports in Arab markets, according to a statement. The agreement aims to support coordination between the two sides to facilitate the marketing of Egyptian real estate to non-Egyptian buyers in the region.
#3- Zahraa Maadi for Investment and Development hasn’t received any acquisition offers in a disclosure (pdf) to the EGX following the spread of reports that claimed otherwise.
EAT HERE TONIGHT-
Nobu makes its Egypt debut: Our friends at SODIC have officially brought luxury lifestyle brand Nobu to Egypt with the opening of Nobu North Coast at their Ogami project, the company said in a press release(pdf). The project marks the brand’s first foray into the Egyptian market, offering its signature Japanese fine dining experience and minimalist design aesthetic. The opening is part of a wider partnership that will see Nobu Residences and a Nobu Hotel follow at Ogami — and eventually expand to SODIC’s The Estates and Eastown District New Cairo.
CIRCLE YOUR CALENDAR-
Income, spending data coming this October: State statistics agency Capmas will publish the findings of its 2023-2024 income and expenditure survey in mid-October, according to a statement to state-run MENA news agency. Capmas said the release follows international best practices and aims to support evidence-based policymaking.
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THE BIG STORY ABROAD-
It’s a thoroughly mixed bag of headlines in the global business press this morning, with everything from the latest tariff threats from Washington against India, to Israel saying it’s coming up with “next steps” on Gaza.
Israel’s security cabinet is set to meet this week “to direct the IDF” on how to achieve the country’s “objectives” on Gaza, Israeli Prime Minister Benjamin Netanyahu said yesterday, referring to Tel Aviv’s goals to wipe out Hamas and rescue the remaining Israeli hostages. Netanyahu’s remarks — which come as the death toll from Israel’s attacks on Gaza surpass 60k — are reportedly being met with some disagreements within his cabinet, as some ministers and military officials see little more to be gained with continued military aggression. (Reuters | Bloomberg)
Meanwhile, US President Donald Trump plans to impose “substantially” higher import tariffs on India because of its continued reliance on Russian oil imports. New Delhi — which Trump accused in a post on Truth Social of turning around and selling “much of the oil purchased” from Russia at a margin — is looking unlikely to budge on its current oil purchasing strategy despite the tariff threats. (Reuters | CNN | Financial Times)
Also worth knowing this morning:
- Brazil’s Supreme Court ordered the country’s former president Jair Bolsonaro to be placed on house arrest (Axios)
- Palantir’s quarterly revenues broke the USD 1 bn mark for the first time in 2Q 2025 (Financial Times | CNBC)

*** It’s Going Green day — your weekly briefing of all things green in Egypt: EnterpriseAM’s green economy vertical focuses each Tuesday on the business of renewable energy and sustainable practices in Egypt, everything from solar and wind energy through to water, waste management, sustainable building practices and how you can make your business greener, whatever the sector.
In today’s issue: We dive into the Finance Ministry’s upcoming efforts to support the solar energy sector.






