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Posted inTHE ENTERPRISEPM ENTERTAINMENT CALENDAR

🗓️ FEBRUARY 24 February - 14 March (Tuesday-Saturday): Ramadan Premium Market at the Arena, Cairo West. 28 February - 11 March (Saturday-Wednesday): Qahrawya Iftours. MARCH 6 March (Friday): The Women’s Night 5K Race with Cairo Runners at Promenade, New Cairo. 6 March (Friday): Wust El Balad at El Gomhouria Theatre, Downtown. 9 March (Monday): Layalina […]

Posted inAdvertiser

Somabay at ITB Berlin 2026. Where vision meets the Red Sea. Somabay returns to ITB Berlin 2026 with a destination that continues to move forward: purposefully, confidently, and with scale. Rooted in the Red Sea and shaped by a long-term vision, Somabay brings together iconic hospitality, championship sport, restorative wellness, and a fully integrated lifestyle […]

Posted inThe Big Story Today

Market flexibility faces its first post-float test as the USD nears EGP 50

The greenback edged closer to the EGP 50 mark on Monday for the first time in 10 months as geopolitical tensions set off a familiar pressure cycle. Foreign investors accelerated their exit from local debt while importers rushed to secure letters of credit for oil, wheat, and essential food supplies. The squeeze briefly rattled sentiment […]

Posted inA MESSAGE FROM VISA

From biometric checkouts to cash’s exit: top 2026 payments trends, part 2

In 2026, manual guest checkout continues to decline as biometric authentication becomes more common. Typing 16-digit card numbers is increasingly replaced by fingerprint or facial verification. Guest checkout now represents 16% of Visa online transactions, down from nearly 50% in 2019. Cash usage continues to narrow as digital payments gain share. In 2026, half of […]

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