Get EnterpriseAM daily

Available in your choice of English or Arabic

The great equalizer

1

WHAT WE’RE TRACKING TONIGHT

Our latest round of industrial land allocations is set to be announced today

Good afternoon all you wonderful people, and welcome back to the work week. We have all the latest for you below, including our take on how Egyptian industry fared in 2024 and the merits of work-from-home policies.

THE BIG STORY TODAY

Unionaire Group Technology is planning to invest USD 500 mn into expanding its production capacity next year, up from USD 300 mn this year, Chairman Mohamed Fathy told Asharq Business. The company has plans to produce 1.2 mn stoves and 1 mn refrigerators annually over the next three years, with focus on expanding its production of AI-powered and energy efficient appliances. Unionaire, which operates 16 factories in Egypt, is developing an industrial complex dedicated to manufacturing home appliances exclusively for export, the company announced last week.

HAPPENING NOW-

Industrial land allocation results set to go live: The results of our most recent industrialland allocation will be announced today by the Industry Ministry through the newly launched Egypt Digital Industrial Platform, according to a ministry statement. A total of 585 plots covering 2.1 mn sqm have been allocated for new projects and expansions, out of nearly 2k applications submitted. The offering included around 2.6k plots in 24 governorates, ranging from 120 sqm to 500k sqm, with industries spanning food, engineering, pharmaceuticals, chemicals, textiles, and construction materials all represented. Unsuccessful but eligible applicants will get priority in the next round on 1 March 2025.

THE BIG STORY ABROAD

Trump threatens to take control of Panama canal: US president-elect Donald Trump is making headlines for a post on his Truth Social platform saying that the US could demand that the Panama Canal be “returned” to the US if the American ally continued to charge excessive rates for use of the canal. "It was not given for the benefit of others, but merely as a token of cooperation with us and Panama. If the principles, both moral and legal, of this magnanimous gesture of giving are not followed, then we will demand that the Panama Canal be returned to us, in full, and without question," Trump wrote. The US, which built the canal over a period of decades, handed full control of the canal over to Panama in 1999.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Egypt is receiving EUR 1 bn from the EU: The European Union approved thedisbursement of a EUR 1 bn macro-financial assistance package on Friday, the first phase of a EUR 5 bn set of concessional loans running through 2027.
  • Fresh details on pharma privatization: State-owned pharma manufacturer HoldiPharma is reportedly gearing up to list stakes ranging between 25-30% in subsidiaries Chemical Industries Development (CID) and Misr Pharma on the EGX, with both companies set to make their debuts in 1H 2025.
  • The US greenlit a nearly USD 5 bn arms sale to Egypt: The US State Department on Friday approved a USD 4.7 bn foreign military sale to Egypt, including “Abrams Tank Refurbishment, Support, and Equipment, and related equipment,” according to the US Defense Department.

enterprise

*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

☀️ TOMORROW’S WEATHER- The temperatures are steady with tomorrow’s mercury expected to reach a high of 21°C in the capital, and a low of 11°C at night, according to our favorite weather app.

2

FOR YOUR COMMUTE

C-suite perks highlight the remote work divide

Who gets to skip the commute these days? Remote work may have once been hailed as the great equalizer, but these days, it’s looking more like a luxury perk for the rich and powerful. CEOs and executives continue to impose return-to-office mandates on their employees while enjoying the flexibility to work from their own sprawling estates or vacation homes, The New York Times reports.

(Tap or click the headline above to read this story with all of the links to external sources.)

Leaders love flexibility (but not for you): Salesforce CEO Marc Benioff, for example, who has said, “I don’t work well in an office,” oversees a policy requiring employees to be in the office three days a week — often while managing the company from his estates in Hawaii or California. Starbucks is also asking corporate staff to return to the office three days a week starting in January, while newly appointed CEO Brian Niccol will commute from his Newport Beach residence with the help of a jet, personal assistant, and a private office. The company says he’ll follow the same rules.

Evidence shows remote work favors high earners: Research by Stanford economist Nick Bloom shows that post-pandemic, remote workdays have shrunk for middle-income earners while remaining largely intact for top earners. Only 5% of workers earning under USD 50k live more than 50 miles from their office, compared to 14% of those earning USD 250k or more.

Interestingly, these return-to-office mandates often lack a data-driven foundation. Companies like Amazon — which prides itself on being metrics-focused — have struggled to provide evidence for in-person attendance mandates, instead using vague justifications bracketed by phrases like “we believe” or “we feel.”

This could be because the data are decidedly mixed. Studies of the effect of remote and hybrid work on productivity have found remote work to be associated with productivity losses of 8-19%, while others have found it to be associated with productivity gains of 13% or even 17% — not exactly a clear-cut picture of the relative merits of in-office flexibility. Yet even putting aside the relatively subjective metric of "productivity," advocates of workplace flexibility argue that well-managed work-from-home policies improve gender parity, support workers with caregiving responsibilities, and expand opportunities for workers with disabilities.

For many companies, office mandates appear more tied to shareholder optics than operational needs. Research from over 1.2k companies presented at Stanford University’s October 2024 Remote Work Conference indicates that office return orders are often linked to financial performance struggles, possibly serving as a signal to shareholders rather than a driver of performance.

The ultimate irony is that it’s not rank-and-file workers but long-distance CEOs who underperform when working remotely. A study tracking over 900 executives found that the greater the distance between a CEO’s home and headquarters, the wider the performance gap. Maybe it’s time for the C-suite to lead by example — and swap the jet for a desk.

3

ON THE TUBE TONIGHT

The secrets behind a house sale is revealed in No Good Deed

? Don’t be fooled by the glitz of reality real estate shows — the property business also has a dark side. No Good Deed, a new series by Liz Feldman, dives into the hectic world of real estate, where buying and selling a house brings out hidden secrets. Like her previous show Dead To Me, Feldman creates a story full of twists and reveals — this time focusing on a house that’s up for sale.

(Tap or click the headline above to read this story with all of the links to external sources.)

How it goes: Lydia (Lisa Kudrow) and Paul Morgan (Ray Romano), an empty-nester couple that painstakingly restored their family’s 1920s Spanish-style villa, are putting it up for sale as they opt for smaller — and cheaper — accommodations. As potential buyers tour the house, Lydia and Paul are holed up in their son’s room, watching the proceedings unfold on a security camera. However, behind their efforts to sell lies a much darker story involving personal secrets and unresolved past trauma.

The families vying for the house introduce more typical drama, including infidelity, family planning struggles, and in-law tensions. Lydia and Paul’s secretive and tragic backstory hold the key to the real tension in the series, with unanswered questions about their children and a looming threat from their past.

Despite the show’s somewhat uneven pacing, the potential for the Morgan family’s story to evolve into something gripping keeps us watching. It offers a mix of dark comedy and drama, with a strong focus on the hidden lives and secrets that lie behind the house and its owners’ seemingly perfect façade. While the show’s central narrative, revolving around Lydia and Paul’s complex past, holds the most promise, the supporting storylines add intrigue, even if they feel more familiar.

WHERE TO WATCH- You can watch the series on Netflix or catch the trailer on YouTube (runtime: 2:23).

This publication is proudly sponsored by

4

Sports

Busy Sunday for football lovers

⚽ Al Ahly sets for African clash tonight: Al Ahly will host CR Belouizdad at 6pm tonight in the third round of CAF Champions League group stage. The Red Devils are currently in second place, one point behind the leader, South Africa’s Orlando Pirates, while CR Belouizdad sits in third place with three points.

All eyes on Tottenham Hotspur stadium, where the Spurs will host Liverpool at 6:30pm for the top game of matchday 17 in the Premier League. The Reds, currently at the top of the table with 36 points and a game in hand, will try to widen the gap with Chelsea, who sit in second place.

The Blues will play first today and have the chance to temporarily top the table if they clinch the three point from Everton, who will host them at 4pm today. At the same time, three matches will be played: Manchester United vs. Bournemouth, Fulham vs. Southampton, and Leicester City vs. Wolverhampton.

**Don't miss out on the fierce competition in the Enterprise Fantasy Premier League — use the code dlrxz4 to join.

The Merengues chasing the front runners: Real Madrid will go head to head against Sevilla at 5:15pm at Santiago Bernabéu on matchday 18 in La Liga. The Blancos enter the game with 37 points in third place after Atletico Madrid snatched the victory and table lead from Barcelona in their match yesterday. Both Madrid teams have played one match less than Barcelona.

Also in European leagues tonight:

  • Wolfsburg x Borussia Dortmund - Bundesliga (6:30pm)
  • Atalanta x Empoli - Serie A (7pm)
  • Monza x Juventus - Serie A (9:45pm)
Tags:
5

OUT AND ABOUT

Christmas with The Sinatras

MARK YOUR CALENDAR-

Celebrate the holiday season with The Sinatras. The Frank Sinatra tribute band will take to the stage for their Christmas Show on Wednesday, 25 December at Theatro Arkan. Tickets are available through Ticketsmarche.

(Tap or click the headline above to read this story with all of the links to external sources.)

HAPPENING THIS WEEK-

160 of Egypt’s most celebrated and promising artists. The 10th Edition of Cairo Art Fair is now open at TAM Gallery in Abu Rawwash and will continue running till Friday, 31 January.

Comedian Ali Quandil brings an evening of laughter to Boom Room in Open Air Mall Madinaty, on Tuesday, 24 December at 8pm. Tickets are available through Ticketsmarche.

Get in the festive spirit by building a gingerbread house. Hana Bakes is collaborating with Brunch and Cake for a Gingerbread House Making Workshop. Three workshops will take place starting Wednesday 25 December until Friday, 27 December — all at 8pm. Wednesday will be located at Brunch and Cake’s branch in Gold Central, Thursday at Park St. and Friday at Lakeview. Book your spot by messaging Hoogculture on Instagram.

Celebrate Christmas with Gabi Bishara with a night of smooth, soulful jazz at the Boom Room, Open Air Mall Madinaty. The concert will take place on Wednesday, 25 December at 8 pm. Tickets are available on Ticketsmarche.

Drop the Christmas Music, and turn up the Shaabi. Reda El Bahrawy and Mahmoud Eleithy are bringing their Mahraganat to CJC 610 this Wednesday, 25 December. Book your spot through the CJC website.

Nile Techno with El Fashni. Wael Fashni and DJ Big Mika will be merging Sufism with techno on Wednesday, 25 December, at Royal Club Mohamed Ali. The concert starts at 8 pm and tickets are available on Ticketsmarche.

Release the negativity with the Drum Circle Festival at Gusour Cultural Center on Thursday, 26 December. The circle is a unique experience where you play tabla or drums following an instructor while hanging out and connecting with the group. The event has two rounds, one at 6pm and another at 7pm. Tickets are available on site.

It’s that time of year again... The Nutcracker is returning to the opera. Celebrate the season with The Nutcracker Ballet, performed by the Cairo Opera Ballet Company and Orchestra. The performances will run from December 26 to December 31. Tickets are available on Tazakarti.

Party from dusk till dawn at Disco-Tech x Retrogroove. The party will take place on Thursday, 26 December at Cook's Club El Gouna featuring Disco-Tech residents Moenes, Jess, Mazen A, and Muze, retrogroove's residents Ralph Nasr and EJ, and guest DJs Akladios, Hermit, Maie and Joey. Grab your tickets on Ticketsmarche.

Egyptian rapper Afroto will be performing at ElMalahy on Friday, 27 December from 8pm. Tickets are available on Ticketsmarche.

Tablet El Sitt band is coming back with some more folklore but Christmas themed. The show will take place at Theatro Arkan on Friday, 27 December at 8pm. Tickets are available on Ticketsmarche.

HAPPENING LATER-

Your New Year’s Eve plans are sorted. The maestro of modern electronic music, KAS:ST, will be playing at Le Lac Du Caire on Tuesday, 31 December for an iconic X-HÄUS New Year’s eve party. Tickets are available at Collard Tickets.

…Or if you’re looking for a night of nostalgic Arabic tunes, head to CJC 610 this New Year’s Eve with Hisham Abbas and Hamid El Shari. Doors open at 8pm, and the party starts at 10pm. Message their Facebook page to reserve your spot.

…Or spend it with Sasha Carassi at the One twenty Eight New Years eve party. With cutting-edge beats and an incredible energy, you’ll welcome 2025 on the dance floor. The party will take place at Dahab Island on Tuesday, 31 December at 8pm.

End the year with some laughs at comedian Ali Quandil’s 600th show. The show will take place at Theatro Arkan on Tuesday, 31 December at 8pm. Tickets are available on Ticketsmarche.

Kick off the new year with the famous Fire of Anatolia. The Turkish dance troupe will be performing at the Cairo Opera House in Zamalek, combining traditional folk dances with contemporary dance. The performances will take place on January 29, 30, and 31 at 8pm. Tickets are available on Tazkarti.

The ultimate gaming event in Egypt is here. Gamergy Egypt will feature live competitions, immersive experiences, and activities to bring together gaming fans of all ages. The festival will take place from Thursday, 30 January to Saturday, 1 February at Al Burouj Cultural Hub. Earlybird tickets are now available on their website.

6

Ears to the Ground

Your guide to global health status

? Looking for quick and insightful updates on the latest global health news? BBC’s Health Check podcast is for you. Hosted by Claudia Hammond, the episodes provide a comprehensive overview of health-related headlines and their significance.

(Tap or click the headline above to read this story with all of the links to external sources.)

Looking at the global perspective, this podcast offers expert discussions, information on medical breakthroughs, and a refreshing perspective on health challenges. Some of the recent episodes revolve around topics like a revolutionary malaria vaccine, advances in asthma treatment, and early detection methods for Alzheimer’s.

It isn’t a complicated listen. Between Hammond’s approachable hosting style and the contributions of the guest experts, each episode is informative and engaging, making the podcast well-rounded and thought-provoking.

WHERE TO LISTEN- You can find the podcast on Apple Podcasts, Radio UK, or Spotify.

7

GO WITH THE FLOW

What the markets are doing on 22 December 2024

The EGX30 fell 0.5% at today’s close on turnover of EGP 2.4 bn (42.4% below the 90-day average). Regional investors were the sole net sellers. The index is up 22.0% YTD.

In the green: Ezz Steel (+2.9%), Cleopatra Hospitals (+1.4%), and Elsewedy Electric (+0.9%).

In the red: E-finance (-2.5%), GB Corp (-2.3%), and Emaar Misr (-2.3%).

8

INSIDE INDUSTRY

How Egypt’s industrial sector fared in 2024: Part 1

The industrial sector had a rocky start to 2024 amid a perfect storm of challenges. In the early months of the year the USD crisis hit its peak, black market activity surged, and tighter central bank restrictions placed businesses under pressure. The strain deepened throughout 1Q as the sector contended with the fallout from the March float of the EGP and the subsequent rise in official exchange rates, while sky-high interest rates saw the cost of bank financing increase precipitously. With the greenback rising from EGP 47-48 early in the year to near EGP 51 in December, manufacturers faced an uphill battle to secure critical resources.

Pre-float measures provided some relief: The Finance Ministry moved early to prevent massive losses, introducing a three-period currency variance treatment for tax purposes in early 2024. The scheme was tailored to enable business to deal with the currency fluctuations, especially import and export businesses. It allowed manufacturers to amortize FX differences in tax filings over three periods, reflecting the exchange rate's gradual movement: 9% from January to April, 24% from May to August, 34% in September and October, and up to 60% in November and December.

Post-float revival brought mixed results: The industrial sector received a strong boost following the float, which unified the exchange rate and helped secure the release of goods stuck at Egypt’s ports. Most of these goods were capital goods, production inputs, and food products, with their release allowing factories to resume full-capacity operations. Customs clearance now averages USD 6 bn worth of goods per month, primarily raw materials and industrial inputs, sources told EnterpriseAM.

Skyrocketing borrowing costs posed a significant concern for industrial firms, as the Central Bank of Egypt hiked interest rates by 600 bps this year, with the elevated rates posing a significant barrier to financing for the sector.

Sector players agree that the float was both inevitable and a positive development. However, extended pre-float instability has prolonged recovery, with the sector requiring additional measures — like rationalizing government spending — to stabilize fiscal policy, head of the Egyptian Businessmen’s Association Ali Eissa told us.

The response: The status quo has prompted industrial players to ask the government for new financing initiatives. In response, the government has responded with two schemes: a subsidized 15% interest rate on loans for industry and agriculture, capped at EGP 150 bn, and a subsidized 12% rate for tourism loans, capped at EGP 120 bn. However, manufacturers were hoping for rates closer to 5-8% to offset pre-float challenges.

Additional measures were taken to stimulate foreign trade: The budget for FY 2024-25 allocated EGP 40.5 bn to stimulate economic growth, with a focus on industrial and export support. About EGP 23 bn of the package was directed to clear overdue export subsidies, while the ministry decided to continue property tax exemptions for factories.

But the greenback pressure persists: While the CBE successfully curbed the black market, fears of exchange rate volatility linger due to the USD's strength globally. This has driven the exchange rate to accelerate beyond EGP 47-48, despite prolonged periods of stability.

Despite ambitious plans to double export figures, manufacturers were disappointed with the reduced export subsidy program, which slashed support by as much as 70% in some sectors through June 2025. Budgetary constraints from the government’s fiscal reforms have tied subsidy disbursement to added value and local content ratios.

Pushing for localization: The government has taken several measures to localize theproduction of key sectors throughout 2024, targeting 23 priority industries and aiming to trim reliance on imports for industrial inputs. However, manufacturers are still heavily dependent on costly imports for raw materials, putting a huge strain on the state’s FX coffers. Nevertheless, manufacturers still bear the expensive transport fees and depend on imports to source the required production imports.

High energy costs were also in play: Energy price hikes associated with Egypt’s IMF-backed subsidy reforms significantly impacted industry in 2024. Electricity prices rose by 56-60% for industrial consumers, while diesel prices increased three times throughout the year, with the latest hike bringing both diesel and kerosene to EGP 13.50 per liter and the price of mazut supplied to non-essential industries reached EGP 9.5k per ton. These hikes raised shipping costs by 25% for local transport and amplified the global shipping crisis triggered by the ongoing disruptions in the Red Sea which placed unprecedented pressure on industrial input costs.

The surge in energy costs has pushed many factories to explore alternative and renewable energy solutions to power their operations as a means to lower production costs and enhance competitiveness locally and abroad.

The government has encouraged this move, with Transport and Industry Minister Kamel El Wazir — who took over the Industry Ministry in Mostafa Madbouly’s new government that was formed in July — directing companies looking to set up new factories to build wind or solar power stations to fuel them, reducing reliance on traditional state-provided power grids. This is intended to conserve energy supplies and lower emissions from the industrial sector — Egypt’s third-largest contributor to pollution. The shift to clean energy isn't just driven by fuel costs — factories exporting to the EU must also comply with stricter sustainability standards by June 2026.

Despite the challenges faced by the industrial sector, government efforts, in collaboration with manufacturers, have helped overcome many obstacles. We’ll delve deeper into these efforts in part two.


Your top industrial development stories for the week:

  • The Egyptian Chamber of Apparel and Home Textile Industries signed a cooperation agreement with the International Finance Corporation to upgrade sector factories with advanced technologies and technical expertise, aiming to integrate Egypt into global supply chains and boost garment and textile exports. (Al Borsa)
  • Prime Minister Madbouly is reviewing proposals for expanding industrial zones, including Margham 3, Gamasa, Quesna, 10th of Ramadan City, and Sadat City. The expansion aims to boost production and exports, with key focus on local manufacturing and competitive pricing. (Statement)
  • GE healthcare to localise ultrasound industry: GE Healthcare is set to manufacture ultrasound devices in Egypt. Manufacturing of the ultrasound devices will take place across various stages to localize the industry, with plans to later export to the African market. (Statement)

DECEMBER

6 December-31 January (Friday-Friday): Cairo Art Fair at TAM Gallery.

13-22 (Friday-Sunday): Arkan’s Farmers Market.

24 December (Tuesday): Ali Quandil standup comedy at Boom Room, Open Air Mall Madinaty.

25 December (Wednesday): Gaby Bishara Christmas Concert at Boom Room, Open Air Mall Madinaty.

25 December (Wednesday): Nile Techno with El Fashni at the Royal Club Mohamed Ali.

25 December (Wednesday): Gingerbread House Making Workshop at Brunch and Cake, Golf Central.

25 December (Wednesday): Shaabi X-mas at CJC 610.

25 December (Wednesday): The Sinatras Christmas Show at Theatro Arkan.

26 December (Thursday): Disco-Tech x Retrogroove at Cook's Club El Gouna.

26 December (Thursday): Gingerbread House Making Workshop at Brunch and Cake, Park st.

27 December (Friday): Afroto at El Malahy.

27 December (Friday): Tablet El Sitt at Theatro Arkan.

27 December (Friday): Gingerbread House Making Workshop at Brunch and Cake, Lakeview.

31 December (Tuesday): KAS:ST at Le Lac Du Caire.

31 December (Tuesday): Hisham Abbas and Hamid El Shari at CJC 610.

31 December (Tuesday): Ali Quandil’s 600th show at Theatro Arkan.

31 December (Tuesday): Sasha Carassi's One twenty Eight New Years eve party at Dahab Island.

JANUARY

18 January (Saturday): Founders Live Cairo at Creativa Innovation Hub.

29-31 January (Wednesday-Friday): The Fire of Anatolia at the Cairo Opera House.

Now Playing
Now Playing
00:00
00:00