Get EnterpriseAM daily

Available in your choice of English or Arabic

The early bird gets the burnout

1

WHAT WE’RE TRACKING TONIGHT

EGP continues to slide as sell-off intensifies

Good afternoon, friends. Regional tensions show no signs of subsiding, and we’ve got the rundown of the latest happenings — and how Om El Donia is being impacted — below.

THE BIG STORY TODAY-

📍 The EGP breached the EGP 50 per USD barrier in midday trading today, triggered by a US advisory urging citizens to depart over a dozen regional countries, including Egypt. The fresh wave of “strong selling by foreign investors” upended Monday’s brief stability, with the USD trading as high as EGP 50.25 at private lenders. The “current state of panic” could drive the EGP toward the 52.5 mark by week’s end, banking sources tell EnterpriseAM.

In response to a financing gap expected to widen by USD 2 bn due to a surging energy import bill, the government has entered early-stage talks with the IMF, the World Bank, and the AfDB to secure emergency concessional financing and mitigate the budget impact of expected price hikes in case the conflict persists for a longer period, sources tell us.

^^ We’ll have more on this story and other angles on the unfolding regional conflict in tomorrow’s edition of EnterpriseAM.

THE BIG STORY ABROAD-

🌐 It’s another packed day in the global press, with the latest developments in the Gulf — and the repercussions beyond — dominating all digital front pages. After Iran announced the shutdown of the Strait of Hormuz, shipping costs reached record highs, with freight rates for Very Large Crude Carriers (VLCCs) surging 94% from Friday’s close to nearly USD 424k per day. Energy prices continued their upward trajectory, and European markets suffered a blow, with the Stoxx 600 dipping as much as 3.5% in early trading.

^^Read more on: CNBC, Bloomberg, the Financial Times, and Reuters here and here.


Also in today’s issue: We take a look at why “hustle culture” has turned rest into a source of guilt, and why you should have suhoor at Maadi’s Ful Party.

So, when do we eat? Maghrib prayers are at 5:55pm in the capital, and you’ll have until 4:51am tomorrow to hydrate and caffeinate ahead of fajr.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The greenback edged closer to the EGP 50 mark on Monday for the first time in 10 months as geopolitical tensions set off a familiar pressure cycle;
  • Egypt’s tourism industry has so far escaped the fallout from the war in the Gulf largely unscathed — with European visitors still arriving on schedule and hotel cancellations limited to guests who simply can’t get flights out of the GCC;
  • Two major regional data centers experienced outages, with one appearing to have come after it was hit by falling debris from a drone or missile interception.

☀️ TOMORROW’S WEATHER- It’s another cool, breezy day in Cairo, with the mercury set to peak at a high of just 21°C, with a low of 11°C, according to our favorite weather app.

2

FOR YOUR COMMUTE

The early bird gets the burnout

💤 The culture of sleep-shaming: While waking up early is perceived as a measure of a driven and successful lifestyle, it’s exactly that notion that could be preventing us from getting enough rest and sleep. Over the years, “hustle” culture and the unyielding desire to do everything, everywhere, all at once to achieve a semblance of a work-life balance have led us to forsake one of our most basic physical needs: sleep. Leisure time — or simply doing nothing to rest and recuperate — has become unjustifiably linked to idleness… and failure. So, why has a culture of shame festered around sleep, why do we feel guilty getting enough hours of it, and how can that change?

Yes, sometimes we’re made to be ashamed of our sleeping habits. If you’ve ever been told off for leaving an evening engagement early to get some rest or shunned by loved ones for occasionally missing out on plans to get some R&R post-9-5, chances are you’ve come to associate a proper good night’s sleep with a subconscious sense of shame. According to the Wall Street Journal, obsession with “productivity” is the culprit.

The early bird gets the worm — or does it? Society often equates moral (and professional) value with waking up early and getting productive from the get-go, engraining within us the belief that if we’re not up and running by the time the rooster calls, we’re not our best selves. Thus, shame sets in — and with that, sleep becomes even harder.

The roots of shame

The culture of shame around sleep starts off early — much earlier than you’d expect. A study, which surveyed over 2k Chinese adolescents aged 12-18, found that adolescents worried that peers, teachers, or parents would judge them as lazy for “wasting time” on sleep, with 39% linking sleep to a lack of productivity and 27% equating it with failure. Of those surveyed, 58% said they have deliberately cut hours off their sleeping schedule to simply “catch up” with their more productive, academically-leading peers.

More so, they were found to hide the fact that they needed rest, fearing social pressure. In short, the study found that stronger shame led to poorer sleep quality, with 83% of participants sleeping six hours or less and reporting severe shame around sleep. In China, 78% of parents blamed excessive sleep on failure, leading to insomnia and burnout, the study further noted.

Hustle culture

As adults, we tend to fall victim to the same loop as well. Hustle culture — prioritizing constant work, busyness, and achievement above downtime — instills within us the belief that constant work is the only path to success. Productivity thus turns toxic, and ambition becomes a harmful compulsion, according to Riaz Counselling. As things stand, the line between professional and personal lives is very thin, and achieving work-life balance is a Herculean feat as it is. In attempting to fill our calendars after hours to maintain social connections, we end up forsaking sleep.

Is social media to blame? Platforms such as Instagram, TikTok, and X, by heavily amplifying and romanticizing the idea of hustle culture — with influencers constantly posting about waking up early, maintaining a trove of side gigs, working constantly, and somehow still making time to fulfill personal needs — have made space for unrealistic expectations to take root. For the average Joe or Jane attempting to do the same, chronic stress, burnout, and bouts of depression soon manifest, and the inevitable failure to meet such expectations feeds the shame cycle, according to Riaz.

Revenge procrastination

Oftentimes, despite being exhausted and with nothing to do, we might avoid sleep too, opting to “doomscroll” on our phones instead. This is known as sleep procrastination — a desire to avoid sleep to “reclaim” one’s own time. This often manifests in individuals with highly demanding roles and comes as a result of a perceived lack of control over one’s own schedule. If you’ve had a long, stressful day, your cortisol levels carry over to your evenings, and you might find yourself seeking immediate gratification over rest, according to Psychology NSW. In turn, another cycle is set into motion, leading to sleep deprivation, which then leads to daytime fatigue and ultimately burnout.

So, what can you do to avoid getting sucked into the sleep shame rabbit hole? Know that your need for sleep is biologically hardwired, and not a character flaw. Prioritizing sleep — regardless of societal or peer pressure — is of utmost importance. The equation of adequate rest with laziness or failure is but a mirage — and a fatal one at that. Getting your share of sleep, which differs from one person to another, is how you sustain productivity and wellbeing, and thus success.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

3

EAT THIS TONIGHT

Maadi’s Ful Party knows how to throw one

🍽️ Ramadan suhoor in Cairo can sometimes feel like a competition for the most elaborate tent, but FulParty is happily playing a different game. This popular Ramadan pop-up launched by the team behind Meat Party BBQ is easy to miss if you don’t know what you’re looking for, seeing as it’s nestled between plant nurseries across from Maadi’s CSA. The setup is simple and impressively low-key — you have wooden furniture, a canopy of string lights, and an open-air kitchen centered around a classic red ful cart. It’s casual, unpretentious, and puts the focus squarely on the food served and the company you’re sharing it with.

The menu is a curated collection of Egyptian classics reimagined with Meat Party’s signature BBQ twist. The brisket eggs were an absolute standout, offering a rich, savory depth that felt original and provided a welcome protein boost to our meal. We also loved the Taameya with Sweet Cilantro Dip — even though one of our orders came out a bit doughy in the middle, the dipping sauce was so good it made up for the shortcoming. For an extra crunch, the spicy gambari fries, hot honey feta, and olive sambusak are sides that shouldn’t be missed. The ful options include all the classics, but the tastiest was the “Cowboy Butter Ful” topped with butter made from bone marrow.

Make sure to leave room for something sweet before the sun comes up. The dessert menu offers a clever twist on Egyptian staples, and the soft serve with sides of tahini and molasses was very positively received at our table. The nuttiness of the tahini paired with the deep sweetness of the “3asal Eswed” created a balanced flavor profile that is a perfect palate cleanser after a hearty meal.

Speed and hospitality are clearly priorities. Our food hit the table almost immediately after ordering, a feat considering how busy the place is. The staff was incredibly welcoming from the jump, making sure we were settled at our table and checked in later to see that everything was going smoothly. A steady stream of vintage Arabic tracks (thankfully, nothing too cheesy) played at a volume that actually let you have a conversation without shouting over your hot honey feta.

If you’re planning a visit, be prepared for a crowd. While the vibe is relaxed, the popularity of the place means space starts filling up fast after 11:30pm. On weekends, the first-come, first-served policy can lead to waits of up to one hour, so arrive early if you don’t want to stand in line. We were there around 10pm on a weeknight, so we were able to walk right in. The shareable, tapas-style nature of the dishes makes this an ideal spot for large groups. Just bring a light jacket for the open-air breeze and an appetite for some seriously upgraded street food.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

WHERE TO FIND IT- Ful Party is located on Road 250 in Maadi, directly across from CSA. No reservations required.

HOURS: 9pm-3am

PRICE PER PERSON: EGP 250-500

4

Sports

Barcelona is in for a tough test against Atlético tonight

We’re in for an exciting showdown tonight at 10pm as Barcelona faces Atlético Madrid in a high-stakes second-leg clash of the Copa del Rey semi-finals. Barcelona is in need of a miracle to turn the tide following a crushing 4-0 defeat in the first leg. Meanwhile, Atlético Madrid takes the field with high morale, looking to secure their spot in the final — even a goalless draw would do the trick. You can tune in on MBC Shahid.

Other European action on our radar:

  • Como vs. Inter Milan — Coppa Italia semi-final, first leg, 10pm, MBC Shahid;
  • Reims vs. Strasbourg — Coupe de France quarter-final, 10pm, beIN Sports 5.


In the Premier League: Matchweek 29 continues, with the highlight of the night being Liverpool vs. Wolverhampton at 10:15pm on beIN Sports 1.

Also tonight:

  • Leeds United vs. Sunderland — 9:30pm, beIN Sports 4;
  • Bournemouth vs. Brentford — 9:30pm, beIN Sports 2;
  • Everton vs. Burnley — 9:30pm, beIN Sports 3.

This publication is proudly sponsored by

5

Mark Your Calendar

A Ramadan night to remember at Mohamed Ali Palace

🌙 Looking for a luxurious Ramadan experience? Layalina Tent is taking over Mohamed Ali Palace for a magical, entertainment-filled suhoor night on Monday, 9 March. More details are set to be announced soon, but you can secure your tickets now on Ticketsmarché.

6

GO WITH THE FLOW

What the markets are doing on 3 March 2026

The EGX30 fell 2.0% at today’s close on turnover of EGP 6.5 bn (2.8% above the 90-day average). International investors were the sole net sellers. The index is up 11.7% YTD.

In the green: Abu Qir Fertilizers (+14.9%), Kima (+8.0%), and Valmore Holding- EGP (+7.0%).

In the red: TMG Holding (-6.3%), ADIB (-3.7%), and E-finance (-3.7%).


🗓️ FEBRUARY

24 February - 14 March (Tuesday-Saturday): Ramadan Premium Market at the Arena, Cairo West.

28 February - 11 March (Saturday-Wednesday): Qahrawya Iftours.

MARCH

3 March (Tuesday): Angham at Al Mashrafia tent, the Grand Egyptian Museum.

6 March (Friday): The Women’s Night 5K Race with Cairo Runners at Promenade, New Cairo.

6 March (Friday): Wust El Balad at El Gomhouria Theatre, Downtown.

9 March (Monday): Layalina Ramadan Tent at Mohamed Ali Palace.

21 March (Saturday): Eid Al-Fitr.

22 March (Sunday): Burna Boy at Festival Plaza, El Gouna.

27 March (Friday): Wegz at the PUBG Mobile anniversary carnival, the Great Pyramids of Giza.

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

7 April (Tuesday): Shakira at the Pyramids of Giza.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

Now Playing
Now Playing
00:00
00:00