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In the shadows

1

WHAT WE’RE TRACKING TONIGHT

Two Chinese smartphone makers probing opening up production in Egypt

Good afternoon, friends, and happy almost-weekend. The news cycle seems to be winding down as we approach the end of the workweek.

THE BIG STORY TODAY-

Two Chinese smartphone makers are probing opening up production in Egypt under six-month pilot investment, which will see HKEX-listed Coolpad and KXD invest EGP 100 mn in an experimental first stage, Al Mal reports, citing unnamed industry sources. The two companies — which are understood to not share a parent company — will produce mid-range phones with a local component ratio reaching 45%.

The two companies will take stock off the experiment six months in — and hopefully follow this with some more investment news. Both companies have a particular interest in establishing production facilities in Egypt due to the country’s position as an entry point into African markets, according to the sources.

AND- Egypt plans to boost electricity interconnection capacity to 3.9 GW by the end of 2026, up from 790 MW last year, a government source told EnterpriseAM. The increase will come through the completion of multiple regional interconnection projects.

THE BIG STORY ABROAD-

It’s another day with a mixed bag of headlines in the international press. Among the stories getting top billing:

The Israeli army is set to call some 60k reservists in the coming weeks as it prepares to take full control of Gaza City. Israeli Defense Minister Israel Katz approved a plan to begin a new phase of military operations across Gaza’s most populated areas, where it says Hamas is still active. The news comes amid intensifying warnings of a worsening humanitarian crisis in Gaza, and follows Hamas’ acceptance of a ceasefire proposal — which Israel is yet to issue a formal response to. (Financial Times | Associated Press)

Over in business news, Chinese toymaker and Labubu manufacturer Pop Mart is anticipating over USD 4 bn in revenue in 2025. The Labubu-maker announced a 396.5% jump in net income as demand continued to rise for the doll collectibles, with revenue up 204.4% y-o-y in 1H 2025, exceeding forecasts. Shares in the Chinese toymaker have risen over 200% YTD. (Reuters | Bloomberg | CNBC)

☀️ TOMORROW’S WEATHER- Temperatures will be on the cooler side in Cairo, with a high of 36°C and a low of 23°C. Across the North Coast, we’re expecting some wind, with a high of 29°C and a low of 27°C, according to our favorite weather app.

2

FOR YOUR COMMUTE

Company generative AI pilots are failing while employees flock to personal AI bots

?‍? While the workplace has welcomed AI integration with open arms, it may not have unfolded as originally planned. A new MIT study shows that employees are passing over their company’s LLM subscriptions for personal generative AI accounts. The result? A boom in the “shadow AI economy,” according to Fortune.

Generative AI pilots are flunking. Despite enterprises flocking to invest in AI, the return on investment is falling far short for most of them. Only 5% of companies are seeing returns and transformation from adopting AI pilot programs. While generative AI is failing on the enterprise front, it’s enjoying a surge on the employee front as they rely on personal AI tools for day-to-day work. The contrast is stark: 40% of companies have invested in official LLM subscriptions as opposed to over 90% of employees frequently using personal AI chatbots.

What are AI pilot programs doing wrong? This time, AI is not to blame. Inherently, the models are performing well, but it’s the way the companies are integrating them that’s flawed. Workers prefer models like ChatGPT and Claude that are easy to use, adaptable, and flexible. As enterprises custom-build these AI programs to suit their work, the pilots prove difficult to use and integrate with rigid interfaces and a lack of persistent memory. Ultimately, the pilots fail to reach production levels and end up costing more than they return.

The companies have got it all wrong. While workers log into their Copilot and ChatGPT accounts, IT and C-suite teams are mistaken to think their GenAI investments are what their employees need. In reality, the report shows that workers actually prefer to do the high-stakes work themselves and delegate simple tasks like drafting emails and looking up summaries to AI agents. As a result, employees become accustomed to their personal AI tools, experiencing better workflow and productivity, and having less patience for their enterprise’s overly complicated AI models.

To top it off, it turns out everyone’s been getting AI wrong. When AI first arrived, prophecies of AI taking over jobs and pushing humans to the side were everywhere. However, the study reveals that, as of now, AI has replaced only a few jobs and failed to make huge transformations in the workplace. In that regard, we can rest assured that human labor is still in demand.

3

Under the Lamplight

Surviving the Forest of Noise

?Delicate memories, painstaking parallels, and subtle wit make up Mosab Abu Toha’s poetry collection Forest of Noise. The Palestinian Pulitzer Prize-winning poet and essayist paints a deeply poignant picture of life in Gaza under occupation. Written with great poetic conviction, the book depicts what it means to be part of a collective suffering and the irreparable loss that comes with it.

Recollection and loss. Abu Toha’s poems are laced with memories from his past growing up in Gaza. He blends the small and trivial with the traumatic and indelible, often blurring the lines between the two. He remembers when he was a child, living in Yaffa with his parents, eating from his mother’s cooking, and playing with his friends. He reminisces about memories of his grandparents, still alive and young, and imagines scenarios with his grandfather, whose only picture he lost and whose grave was tragically demolished. The more he remembers, the more readers are faced with a deep sense of loss for those very memories.

A world where everything is sentient. Destruction takes center stage in a lot of his poems and readers see the perspectives of not only the people affected, but also the inanimate objects. He personifies things destroyed in the occupation. Stones from wrecked walls suffer from amnesia, forgetting the picture frames they once hid behind. Thirsty roots beg for water, the sea weeps through eye sockets in the sand, the walls wake up from their sleep, and the scars on children’s faces look for their assailants.

On your knees, we are on our knees. The poem On Your Knees stands out as the title is repeated in exclamations every few lines, evoking an inescapable sense of dehumanization. Abu Toha takes readers through the time when he was forced to drop to his knees without any justifiable reason while crossing a border with his wife and kids. The poem is deeply urgent and one of the most vicarious in the collection, depicting a moving experience that he and so many Palestinians are made to go through.

The collection doesn’t leave you after you put it down, with poems that leave you emotionally disturbed, others that awaken in you a haunting sense of empathy, and some that bring forth feelings of deep resentment. The collection is a testament to Abu Toha’s powerful spirit and resilience in the face of survival. It’s a must-read for poetry lovers — and one you’ll find yourself going back to again and again.

WHERE TO GET IT- You can find the hardcover edition of Forest of Noise at Diwan and BookSpot. You can also get the ebook on Amazon, Google Books, and Kobo.

This publication is proudly sponsored by

4

Sports

Three Nile League matches and four in the Champions League qualifiers

The third round of the Nile League continues tonight, ending tomorrow. Ceramica Cleopatra and Enppi are set to face off at 6pm, while El Gouna and Ghazzl El Mahalla go head to head later at 9pm, coinciding with the match between Wadi Degla and Petrojet.

Over at the Champions League qualifiers at 10pm, these are the matches on our radar:

  • Fenerbahçe vs. Benfica
  • Basel vs. Copenhagen
  • FK Bodø/Glimt vs. Sturm Graz
  • Celtic vs. Kairat
5

OUT AND ABOUT

Medhat Saleh brings the opera to Sahel once more

MARK YOUR CALENDAR-

? We’re in for another operatic night with Medhat Saleh led by Maestro Amro Selim, alongside a performance by Mai Farouk at Marassi’s Address Beach Resort. Don’t miss it on Saturday, 6 September and get your tickets through Ticketsmarché.

HAPPENING THIS WEEK-

The Citadel Festival for Music and Singing kicked off on Friday and is set to conclude on Saturday, 23 August. Don’t miss out on the diverse lineup of opera and pop singers at the Salah El-Din Citadel. Get your tickets at the door or through Tazkarti.

Enjoy a night of rock classics at Cairo Jazz Club with the band Seattle. With covers of songs by the iconic Nirvana and Radiohead, get your dose of nostalgia and catch their live performance on Thursday, 21 August. Book your tickets on CJC’s website.

Join Hamada Helal for a night of his biggest hits at Porto Golf Alamein’s Masrah Sokseeh tomorrow. Grab your tickets on Ticketsmarché.

Stage powerhouse Wegz is back again for another epic performance at New Alamein Festival at U Arena. Don’t miss this electric night on Friday, 22 August. Get your tickets on Tazkarti.

HAPPENING LATER-

Tamer Hosny is on a roll this summer, performing once more in Sahel alongside Shamy at the Address Beach Resort for Layali Marassi on Saturday, 23 August. Grab your tickets from Ticketsmarché.

Hitmaker Tul8te to wrap up the New Alamein Festival on Friday, 29 August. Enjoy an unforgettable night of his captivating pop melodies at U Arena. Head to Tazkarti for tickets.

Calling all aspiring opera singers: Soprano Amira Selim is holding a singing masterclass at Khayal Arts and Music Academy from Monday, 1 September to Sunday, 7 September. Secure your spot by heading to Khayal’s Instagram before registration closes on Monday, 25 August.

Address Beach Resort is where the fun never stops. Megastars Wael Gassar and RehamAbdelhakim will give electric performances at Marassi on Saturday, 13 September. Head over to Ticketsmarché for tickets.

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GO WITH THE FLOW

What the markets are doing on 20 August 2025

The EGX30 fell 1.0% at today’s close on turnover of EGP 5.4 bn (2.5% above the 90-day average). Local investors were the sole net buyers. The index is up 20.2% YTD.

In the green: EFG Holding (+4.1%) and Misr Cement (+2.4%).

In the red: Arabian Cement (-6.0%), Juhayna (-5.2%), and Credit Agricole (-3.4%).


? AUGUST

15- 23 (Friday - Saturday): 33rd edition of the Citadel Festival for Music and Singing.

20- 22 August (Wednesday - Friday): Photopia Mobile Photography Workshop.

21 August (Thursday): Seattle the Band at CJC 610.

21 August (Thursday): Hamada Helal at Porto Golf Alamein.

22 August (Friday): DJ Fideles at ESCA Beach Club.

22 August (Friday): Wegz at U Arena.

22 August (Friday): Bedouin at D-Bay.

23 August (Saturday): Tamer Hosny at The Address Beach Resort.

24 August (Sunday): Jadal at Bibliotheca Alexandrina.

29 August (Friday): Solomun at D-Bay.

29 August (Friday): Tul8te at U Arena.

29 August (Friday): Cairokee at U Arena.

30 August (Saturday): Nancy Ajram and Hamaki at The Address Beach Resort.

SEPTEMBER

1-7 (Monday - Sunday): Amira Selim singing masterclass at Khayal Arts and Music Academy.

4 September (Thursday): Al Mawlid Al Nabawi.

13 September (Saturday): Wael Gassar and Reham Abdelhakim at The Address Beach Resort.

OCTOBER

6 October (Monday): Armed forces day.

7 October (Tuesday): Enterprise Egypt Forum 2025.

10 October (Friday): Anyma at The Great Pyramids.

15 October (Wednesday): Scorpions concert at New Capital.

16-24 October (Thursday-Friday): Gouna Film Festival.

NOVEMBER

11 November - 7 December (Tuesday - Sunday): Forever is Now at the Great Pyramids of Giza.

DECEMBER

19 December (Friday): DJ Tiësto at the Giza Plateau.

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