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How Bauhaus architecture reshaped Egypt

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WHAT WE’RE TRACKING TONIGHT

Inflation eases in April + NTRA greenlights price hikes for select telecom packages

Good afternoon, friends, and congratulations on making it to the long weekend. First up, we’re tracing how the Bauhaus movement ditched European frills to give Egypt a new visual identity, and how said identity manifested. We also dive into The Age of Outrage by Karthik Ramanna — a survival guide for leaders navigating… well, outrage. That and more.

**A QUICK PROGRAMMING NOTE- EnterprisePM won’t be landing in your inbox tomorrow — we’re taking the day off in observance of the Labor Day holiday. Enjoy the long weekend, and we’ll be back in your inboxes on Sunday afternoon.

Without further ado, the news…

THE BIG STORY TODAY-

📍 Egypt’s annual urban inflation rate eased to 14.9% in April, down from 15.2% in March, according to Capmas. The March spike was largely driven by the US-Israeli war with Iran, surging energy prices, and a weakening EGP. On a m-o-m basis, inflation slowed to 1.1% in April from 3.2% in March, signaling that price pressures are gradually cooling.


The National Telecom Regulatory Authority (NTRA) has greenlit a pricehike for telecom services, with select package rates set to climb between 9-15% — tax included. While your monthly subscription might see a bump, the cost of a standard voice minute (both landline and mobile), prepaid recharge cards, and e-wallet transaction fees will remain unchanged.

Why the hike? The price adjustments are driven by higher exchange rates and fuel hikes — notably the diesel used to operate mobile stations. Additionally, the sector is facing higher operational and labor costs, as well as increased investment requirements for the expansion and modernization of network infrastructure.

There’s good news: To support digital inclusion, the NTRA has directed the launch of a new, reduced-price home internet package at EGP 150, down from the current EGP 210 minimum, along with a new mobile package at EGP 5, down from EGP 13. The authority has also mandated no-cost access to all government and educational websites on both fixed and mobile networks, even after a user’s data quota has been exhausted.

^^ We’ll have more on both stories next week in EnterpriseAM.


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THE BIG STORY ABROAD-

🌐 Making headlines this afternoon are the latest developments in the US-Iran war as both Axios and Reuters report the two sides are closing in on a one-page, 14-point memorandum to end the war in the Gulf. Reports note this is the closest Washington and Tehran have been to an agreement since the start of the war. Oil prices plunged on expectations of an end to the war — Brent fell more than 8.2% to USD 98.4 / bbl and WTI lost over 10% to USD 89.8 / bbl at the time of publication.

^^Read more on: CNBC, CNN, Reuters, and the Financial Times.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Egypt Education Platform is the latest education player to join the IPO waiting room, after filing a request for listing on the EGX. The private-sector vehicle is looking to list some 199.4 mn shares on the main market;
  • The EGX has erased its March war shock. The benchmark surged 14.2% in April to 51.8k points, with local investors crowding into education, travel, and real estate names. Market cap jumped EGP 433 bn — or 13.4% — to EGP 3.67 tn, recovering March’s 7.9% drawdown with room to spare;
  • Sales in Egypt’s automotive industry saw a steady increase in March, with the total market growing 3.2% m-o-m to 17.8k units. Growth was driven by consumers rushing to buy cars ahead of anticipated price hikes amid regional tensions.

☀️ TOMORROW’S WEATHER- We’re in for a warm but breezy start to the long weekend in Cairo, with the mercury set to peak at just 27°C with a low of 16°C, according to our favorite weather app.

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DESIGN

Modernism with a mission: How Bauhaus architecture reshaped Egypt

🏘️ When German-American architect Walter Gropius laid the foundation for the Bauhaus school, he wasn’t merely aiming to establish an educational center for the arts. Instead, he sought to introduce a new philosophy — one that would overthrow the medieval motifs and ornate embellishments that had defined classical architecture for decades.

Egypt wasn’t isolated from this global shift. During the 1930s and ‘40s, both Egyptian architects and resident foreign designers began adopting Bauhaus principles, which relied on minimalist geometric lines and modern construction materials. This adoption served as a means through which the visual dominance of colonialism was dismantled — the city’s identity reshaped to align with the ambitions of a modern state. Since then, this iconic architecture has long characterized the streets of Cairo and Alexandria.

The early days

The Bauhaus school was founded in Germany in 1919 by Gropius, just six months after the end of World War I. Its goal was to introduce a new form of design and architecture that would help rebuild post-war society. The school was built on the philosophy that form follows function — meaning any design, whether for a chair or a building, must prioritize its intended purpose while stripping away excessive ornamentation. It also sought to dissolve the barriers between artists and craftsmen to produce practical designs on a large scale, making them accessible to everyone.

The school was all about minimalism, evolving through several stages as it moved from Weimar to Dessau and finally to Berlin, before being shut down by the Nazis in 1933. Consequently, Gropius and a number of designers spread Bauhaus ideas across the globe, catapulting it into a worldwide movement that encouraged innovation in building design, lighting, furniture, and household appliances.

The origins of Bauhaus in Om El Donia

The arrival of Bauhaus architecture proved anything but a fleeting fad; rather, it was eagerly adopted by a burgeoning Egyptian capitalist class eager for modernization. This movement was championed by a new generation of architects searching for a visual language that could shatter classical rigidity, pushing Cairo forward through three parallel paths…

European talents flocking to Cairo: During the 1930s, foreign architects from Italy, Germany, and Austria sought refuge in Cairo to escape the political upheaval in Europe. They brought with them advanced modern construction techniques, effectively transplanting European avant-garde methods into the Egyptian landscape.

Educational missions: These missions marked the most significant turning point for modern Egyptian architecture. Pioneers like Sayed Karim and Antoine Selim Nahas returned from Europe fueled by a radical philosophy that rejected the imitation of the past. They successfully persuaded prominent Egyptian families to embrace the Bauhaus ethos over traditional decorative display. Their vision came to life in iconic buildings throughout neighborhoods such as Garden City and Downtown Cairo.

Majallat Al Emarah: Founded in 1939 by architect Sayed Karim, Al Emarah magazine served as a critical intellectual hub. It introduced the Egyptian public to Bauhaus concepts, providing strong economic justifications for their adoption. Karim championed the idea that a home should be designed with the precision of a machine, utilizing the wide ribbon windows made possible by reinforced concrete. To him, rejecting Neoclassical styles represented visual independence and a rebellion against cultural dependency. He advocated for a new Egyptian architectural language that minimized costs while maximizing space through efficiency.

Liberation through urban modernism

Bauhaus worked in Egypt because it offered something that eschewed the French and English influences that had overtaken the country — essentially a declaration of visual independence. Beyond politics, the school provided economic and environmental solutions aimed at reducing waste. Architects adapted these principles to suit Egypt’s sunny climate by incorporating sunshades and openings that facilitated natural ventilation.

Bauhaus then transitioned from an elite artistic experiment into a national building style adopted by the state to execute massive urban projects. This included constructing labor housing complexes in industrial areas like Helwan and El Mahalla El Kubra, as well as the factories required by the new national economy. This shift explains the widespread presence of the functional, box-style buildings that defined that era.

How Bauhaus manifested in Egyptian architecture

Bauhaus was directly reflected in the urban fabric of Cairo’s upscale districts, such as Zamalek, Garden City, and Downtown. Buildings shifted away from centralized designs and traditional symmetry in favor of a spatial distribution based on the residents’ actual needs. These modernist structures were characterized by smooth facades and long, horizontal ribbon windows that allowed for ample natural light and panoramic views. Furthermore, gables and domes were replaced by flat rooftops, which were transformed into social spaces and hanging gardens.

It’s all around you: The apartment buildings designed by Antoine Selim Nahas in Garden City, the Immobilia Building in Downtown, and the Lebon Building in Zamalek serve as perfect practical examples of Bauhaus engineering in residential spaces. Even administrative and industrial structures, such as the Mogamma’ El Tahrir building, reflect this influence. Despite its bureaucratic nature, its core design follows the strict Bauhaus principle of repeating simple geometric units that prioritize function over form.

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Under the Lamplight

The Age of Outrage dissects why everyone’s angry and what that means

💡 The modern world is defined by all sorts of extremes — among them, a growing capacity for outrage. This is the phenomenon explored in Karthik Ramanna’s The Age of Outrage: How to Lead in a Polarized World. In a little over 200 pages, the Oxford business professor frames outrage management as an essential leadership skill in today’s world.

The premise: Detailing recent cases of corporate backlash incidents and their PR responses, Ramanna presents a four-step practical framework for leaders and organizations to manage and de-escalate what he describes as a systematic problem that inevitably follows every decision an organization makes. He argues that outrage is a direct result of an increasingly divided world, highlighting social gaps, clashing economic and political ideologies, shifting populations, and social media echo chambers as the drivers for such behavior.

What we liked: While the idea of managing what can feel like a justified reaction to those in power may initially seem tone-deaf — even somewhat villain-siding — Ramanna offers a thoughtful, one-of-a-kind breakdown of why such reactions emerge. He traces behavioral and economic theories, historical grievances, and patterns of injustice that help explain today’s outrage. Still, he contends that “by virtue of being in a position of establishment power,” leaders are almost always seen as part of the problem.

Other thoughts: Ramanna gives a comprehensive look at the root of the problem, but his solutions seemed a little too theoretical and leaned on rehashed and basic leadership concepts. While a noble attempt to examine a pervasive modern issue, the book ultimately feels like it’s tackling a problem larger than itself — one deeply rooted in corporate capitalism and the realities of existing in a polarized world.

The verdict: The Age of Outrage offers an interesting, easy-to-digest exploration of global outrage behavior, citing significant cases, timely opinions, and academically-backed insights. If you’re a leader running any level of organization, the book offers useful reminders and PR fundamentals for navigating today’s age of inevitable outrage.

WHERE TO GET IT- You can find a physical copy at Diwan. You can also find the eBook on Kobo.

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Sports

PSG and Bayern Munich battle it out for Champions League final spot

European giants clash tonight as Bayern Munich welcomes Paris Saint-Germain for the second leg of the Champions League semi-finals. Kick-off is set for 10pm, with the match airing live on beIN Sports 1. The aggregate victor will advance to the final to face Arsenal, which secured their spot yesterday after a 1-0 victory over Atlético Madrid (2-1 on aggregate).

The Bavarian side will rely on home advantage and crowd support to overturn their 5-4 deficit from last week’s thriller in Paris. Both teams enter the fray with domestic stability — Bayern has already clinched the Bundesliga title, while PSG continues to extend its lead at the top of Ligue 1.

Tomorrow’s fixtures

In the Nile League: Relegation stage battles continue with three matchups. Tala'ea El Gaish faces Ghazl El Mahalla at 5pm, followed by Haras El Hodoud vs. Zed FC and Al Bank Al Ahly vs. Ismaily at 8pm.

In Europe: The Europa League and Conference League semi-final return legs take center stage at 10pm. Highlights include Aston Villa vs. Nottingham Forest in the Europa League and Crystal Palace vs. Shakhtar Donetsk in the Conference League.

Friday’s fixtures

The Nile League features four relegation-stage matches:

  • Petrojet vs. Wadi Degla — 5pm;
  • Al Mokawloon Al Arab vs. Gouna — 5pm;
  • Modern Sport vs. Ittihad Alexandria — 8pm;
  • Kahraba Ismailia vs. Pharco — 8pm;

In the major European leagues:

  • Borussia Dortmund vs. Eintracht Frankfurt — Bundesliga, 9:30pm;
  • Torino vs. Sassuolo — Serie A, 9:45pm;
  • Rennes vs. Paris FC — Ligue 1, 9:45pm;
  • Levante vs. Osasuna — La Liga, 10pm.

Saturday’s fixtures

Zamalek in the Confederation Cup final: The White Knights travel to Algeria for the first leg of the Caf Confederation Cup final against USM Alger at the 5 July Stadium. The return leg will be held at Cairo International Stadium on Saturday, 16 May. Kick-off is at 10pm on beIN Sports 2.

AND- A Premier League Super Saturday:

  • Liverpool vs. Chelsea — 2:30pm;
  • Crystal Palace vs. Everton — 5pm;
  • Fulham vs. Bournemouth — 5pm;
  • Brighton vs. Wolves — 5pm;
  • Sunderland vs. Manchester United — 5pm;
  • Aston Villa vs. Burnley — 5pm;
  • Manchester City vs. Brentford — 7:30pm.

Over in Europe:

  • Lazio vs. Inter Milan — Serie A, 7pm;
  • Atlético Madrid vs. Celta Vigo — La Liga, 7:30pm;
  • Wolfsburg vs. Bayern Munich — Bundesliga, 7:30pm;
  • Lecce vs. Juventus — Serie A, 9:40pm;
  • Real Sociedad vs. Real Betis — La Liga, 10pm;
  • Metz vs. Lorient — Ligue 1, 10pm.

This publication is proudly sponsored by

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Mark Your Calendar

El Capo to perform at The Village tomorrow

🎤 Hamid El Shaeri brings his hits to Sheikh Zayed’s The Village tomorrow, Thursday, 7 May, alongside a special performance from Badra. The night kicks off at 10pm — you can get your tickets on Ticketsmarché.

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GO WITH THE FLOW

What the markets are doing on 6 May 2026

The EGX30 rose 2.0% at today’s close on turnover of EGP 13.8 bn (84.8% above the 90-day average). International investors were the sole net buyers. The index is up 28.2% YTD.

In the green: Orascom Development (+10.1%), Orascom Construction (+6.2%), and E-finance (+5.7%).

In the red: Qalaa Holdings (-6.2%), AMOC (-4.0%), and Egypt Aluminum (-2.0%).


🗓️ MAY

7 May (Thursday): Hamid El Shaeri and Badra at The Village.

7 May (Thursday): The Goats at El Rihany Theater.

7-9 May (Thursday-Saturday): Sandbox Festival in El Gouna.

7-10 May (Thursday-Sunday): ASEEL Egyptian Horse Festival at the Armed Forces Equestrian Club, Nasr City.

8-9 May (Friday-Saturday): Mina Nader Interactive Comedy Show at Ewart Memorial Hall, AUC Tahrir.

8 May (Friday): The LAW Talks at the Greek Campus.

9 May (Saturday): Cairo Vintage Souq at Al Zohriya Garden, Zamalek.

9 May (Saturday): The Marketers League at The Grand Egyptian Museum.

9 May (Saturday): Cairo Flea Market at Ghurnata Community Space, Heliopolis.

9 May (Saturday): Cairo Symphony Orchestra: Europe Day of Culture at Cairo Opera House

13 May (Wednesday): Man3n lel Ehrag with Abdelrahman Mohamed at Theatro Arkan.

14 May (Thursday): Riham Abdel Ghafour with Mahmoud Saad at Falaki Theatre.

14 May (Thursday): Studio El Etneen at Bibliotheca Alexandrina.

14 May (Thursday): Samar Tarik at Boom Room, Madinaty.

15 May (Friday): Omar Khairat live with Baheya at Al Manara Main Hall.

15 May (Friday): Jadal at Boom Room, Madinaty.

15 May (Friday): Angham at El Arena.

15 May (Friday): Amr Selim at Theatro Arkan.

16 May (Saturday): Bazet Menny with Waleed Moghazy at Theatro Arkan.

21 May (Thursday): The Prontos Michael Jackson Tribute night at Room Art Space.

22 May (Friday): Ali El Haggar at Theatro Arkan.

22 May (Friday): Adam Port at Salah El Din Citadel.

22 May (Friday): A Night with the Queens at Abdeen Palace.

25 May (Monday): Sharmoofers at Ewart Memorial Hall, AUC Tahrir Square.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

27-30 May (Wednesday-Saturday): Matsagharonash at Theatro Arkan.

27-29 May (Wednesday-Friday): Eid El Adha (TBC).

29 May (Friday): Tamer Hosny Eid Al Adha Concert at El Arena.

JUNE

1 June - 1 July (Monday - Wednesday): Acting Workshop with Ahmed Kamal at Maadi’s 3alam Tany.

3-4 June (Wednesday-Thursday): Creative Industry Summit at Heartwork, iCity New Cairo.

5 June (Friday): Madinaty Half Marathon at Open Air Mall.

7 April - 8 June (Tuesday-Monday): Beyond Van Gogh: The Immersive Experience at District 5 by Marakez in New Cairo.

16 June (Tuesday): Islamic New Year.

16 April - 30 June (Thursday-Tuesday): Early bird registration for The Marakez Pyramids Half Marathon.

30 June (Tuesday): June 30th Revolution.

JULY

1 July - 2 November (Wednesday-Monday): General registration for The Marakez Pyramids Half Marathon.

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

7 August (Friday): Sherine at Porto Golf, Alamein City.

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

NOVEMBER

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): TheMarakezPyramids Half Marathon at the Pyramids of Giza.

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