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WHAT WE’RE TRACKING TONIGHT

Chinese energy giant pledges USD 1 bn in investments in Egypt

Good afternoon, friends, and welcome to the start of a shorter-than-usual workweek. It’s a calm day in the press, with the news cycle — both home and abroad — dominated by the latest updates from the Shanghai Cooperation Organization summit.

THE BIG STORY TODAY-

China Energy Engineering Corporation (CEEC) is looking to invest USD 1 bn into Egypt over the next five years in desalination, renewables, and energy storage, according to a statement from the cabinet. The announcement follows Prime Minister Moustafa Madbouly’s meeting with CEEC’s chairman in China’s Tianjin, on the sidelines of the Shanghai Cooperation Organization Plus summit.

The gov’t is offering incentives and pushing the company to help localize components for renewables and desalination, as Egypt works to meet an additional 5-6 GW of annual demand for renewable energy. Also part of the government’s energy and desalination plans are exporting power to Europe, boosting renewables to 20% of the energy mix in FY 2025-26, and ramping up desalination to 10 mn cbm/day within five years — up from 1.4 mn cbm/day.


In the fourth issue of our Destination Sahel series, we're bringing you the latest updates on New Alamein City and a look at the best investments in Sahel today. We also investigate the growing issue of beach erosion and its impact on our shores.

Look for Destination Sahel, Issue IV, in your inbox on Wednesday, 3 September.

Missed the first three issues? Tap here to read the full series.


THE BIG STORY ABROAD-

It’s a relatively calm afternoon in the business press, with India and China setting aside their differences amid Trump’s tariff wars getting the most ink:

Indian Prime Minister Narendra Modi and Chinese President Xi Jinping affirmed that both countries are developing a growing trust following years of tension and political disputes. Both leaders met on the sidelines of the Shanghai Cooperation Organisation summit — which was also attended by Russian President Vladimir Putin alongside other global leaders — in the Chinese city of Tianjin. The summit marked the Indian PM’s first visit to China in seven years.

“It is the right choice for both sides to be friends,” President Xi said, noting that there is now an “atmosphere of peace and stability” between both Asian countries. The amicable meeting follows Trump’s steep 50% tariffs on India that went into effect last week, and are among the highest ever charged — on par with the tariffs on China. (BBC | Reuters | CNN | Financial Times | CNBC)

enterprise

*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

In today’s issue: We’re taking a look at the current state of Egypt’s fertilizer industry, and what risks loom just around the corner.

☀️ TOMORROW’S WEATHER- We’re in for a particularly hot day tomorrow, with temperatures in Cairo set to peak at 38°C, before cooling down to 23°C. Still up north? Expect a high of 29°C and a low of 25°C, according to our favorite weather app.

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FOR YOUR COMMUTE

AI-assisted shopping will transform ecommerce

?️ Our future with AI is shaping up to be one where agents will be doing the shopping for us. This means bad news for ecommerce as sellers and brands struggle to adapt to AI-generated search results, according to the Financial Times. With Google, OpenAI, and Microsoft already introducing product hunting through AI-powered features, how will consumers and, most importantly, online sellers hold out?

AI makes the call. Now that AI has infiltrated traditional search engines, users are clicking less on websites and instead relying on AI-generated summaries. As a result, cropping up in AI-generated results has become every advertiser’s goal. Startups like Profound, Refine, and Algolia now exist for the purpose of monitoring brand presence in AI chatbots. A platform that does the search for you essentially robs users of the unrestrained experience of primary shopping, limiting a consumer’s choice. As Profound co-founder James Cadwallader puts it, “AI agents steal or hijack that consumer from the brand.”

How can brands reach users now? While AI agents primarily choose the top results from traditional search engines to include in their product recommendations, other mechanisms are taking precedence over traditional search engine optimization (SEO). Google, for instance, leverages advertising, search results, and stored personal data to give customized recommendations. Advertisers are using techniques like creating longer URLs with specific keywords or obtaining a mention on websites that are more likely for AI agents to pick up.

Online marketing is shifting its focus from traditional SEO to accommodate for a rise in “semantic search.” The old ways of searching for specific clothing items are losing momentum as users now shop through AI chatbots with broad search terms like “a wedding in the south of France.” Brands have to account for such associations in their text descriptions in order to turn up on AI’s radar. However, research from the University of Applied Sciences Upper Austria suggests that chatbots can also consider advertising on traditional websites, prioritizing simple clear-text advertising over images.

Are we once again compromising our personal data? These AI agents don’t just stop at generating product selections, they can complete orders on a consumer’s behalf. Transactions would take place through chatbots, according to Dept CEO Dimi Albers, and not the actual seller’s platform. As these models interact in a closed loop, users’ personal data could be exploited for easy transactions, which raises concerns over privacy and control.

OpenAI is leading on the AI ecommerce front, having developed Operator, a shopping system that can run ecommerce browsing. The AI titan also has its sights set on collecting shares from product sales made through ChatGPT — with an upcoming integrated checkout feature. Perplexity has its AI search engine Comet that operates on different apps on a user’s desktop, Microsoft has its Action feature that acts as a shopping browser, and Google’s AI mode also generates different product selections.

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ON THE TUBE TONIGHT

Night Always Comes is a chilling fast-paced drama

? Netflix originals have, over the years, garnered quite the negative reputation for themselves. We wouldn’t say it’s an unjust one, seeing as most films produced by Netflix indeed end up proving subpar. Night Always Comes, however, is not one of those films. Starring Vanessa Kirby as Lynette, a hard-working young woman working tirelessly to protect her family, the movie is one of Netflix’s best releases in quite some time.

The plot: Lynette lives with her mother, Doreen (Jennifer Leigh), and her brother Kenny (Zack Gottsagen), who has Down syndrome. They’re stuck in a rundown rental, yet it’s the only place they can call home. Lynette and Doreen’s landlord gives them the chance to purchase their home for USD 25k, well below market average. Lynette painstakingly reminds her mother to withdraw the money and show up to the signing appointment, only to find out that Doreen decided to blow all the money on a brand new Mazda.

The movie thrives on uncomfortable confrontations. After an emotionally-driven and heated argument with her mother, Lynette realizes that she’s on a solo mission to somehow make USD 25k materialize before sunrise. It seems impossible, yet Lynette begins formulating a plan. The film’s events all take place in one singular night, following a desperate woman at her wit’s end as she risks it all to save her brother, lest he be taken away by social services. From grand theft to manslaughter, Lynette’s night doesn’t go quite as planned.

Sounds familiar? It’s because it is. Night Always Comes bears striking resemblance to Flight 404, the 2024 Egyptian movie starring Mona Zaki. While Kirby’s and Zaki’s characters share different end goals, their path to obtaining money follows similar routes — and backstories. Rest assured, however, that even if you’ve seen Flight 404, Night Always Comes will still surprise you.

Through dreamlike cinematography, the film evokes a dark and foreboding feeling. From the get-go, the stakes are set: visuals of homeless individuals are depicted as Lynette speeds through the streets and radio channels seem to focus exclusively on the housing crisis.

Lynette cannot mentally or physically escape what awaits her and her family, and that is what fuels her. Lynette’s actions — while at times ludicrous — are justified, and viewers begin connecting with her as more and more of her past is revealed. It’s a fast paced, thrilling, and emotional drama — one that will have you sympathizing with the protagonist’s every move.

WHERE TO WATCH: You can stream Night Always Comes on Netflix, and catch the trailer on YouTube (runtime: 2:09)

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Sports

Liverpool and Arsenal face off

Anfield Stadium hosts a heavyweight clash between reigning English Premier League champion Liverpool and runner-up Arsenal in the third round of the competition at 6:30pm.

Both teams have secured maximum points thus far, walking away victorious from their last two matches. Liverpool currently sits in fourth place with Arsenal in second, both with six points and separated by goal difference from third-place Tottenham Hotspur. All three trail Chelsea, which leads the pack with seven points.

But wait, there’s more: Manchester City and Brighton are also going head to head at 4pm. Man City have one victory and one loss under their belt, with Brighton having only managed to earn a single point since the season began.

Also today:

  • Nottingham Forest vs. West Ham (4pm).
  • Aston Villa vs. Crystal Palace (9pm).


The fifth round of the Egyptian Premier League concludes tonight with Zamalek and Wadi Degla’s match at 9pm. Zamalek have amassed ten points from a draw and three victories, followed by Al Masry, Pyramids (who took down Al Ahly yesterday), Enppi, and Petrojet — all with eight points to show.

Also today:

  • Al Masry vs. Kahraba Ismailia (6pm).
  • Modern Future vs. Al Hodoud (6pm).
  • Smouha vs. Petrojet (9pm).


Major European League matches on our radar tonight:

  • Dortmund vs. Union Berlin (6:30pm).
  • Genoa vs. Juventus (9:45pm).
  • Inter vs. Udinese (9:45pm).
  • Lyon vs. Marseille (9:45pm).
  • Rayo Vallecano vs. Barcelona (10:30pm).

This publication is proudly sponsored by

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OUT AND ABOUT

Tamino returns to Cairo this October

MARK YOUR CALENDAR-

? Ready for another Indigo Night? On Friday, 3 October, Belgian-Egyptian singer Tamino Moharam Fouad is dropping by Cairo to perform his latest album Every Dawn’s a Mountain at the Cairo International Convention Center. Tickets can be purchased through Tamino’s website.

HAPPENING THIS WEEK-

Get ready to laugh the night away with Lebanese comedian John Achkar as he makes a stop in Cairo as part of his Wagef world tour. Comedy buffs can catch him live at Sheikh Zayed’s Arkan Theatre on Wednesday, 3 September. Get your tickets at Ticketsmarché.

Show off your trivia skills with Chipmunk’s famous Trivia Night at Darb 15. Prepare yourself for some friendly competition and join on Thursday, 4 September. Register through the link in their Instagram bio.

Some of your favorite comedians are taking the stage for the Stand Up Comedy Show at Theatro Arkan. Laugh the night away on Friday, 5 September and get your tickets on Ticketsmarché.

HAPPENING LATER-

We’re in for another operatic night with Medhat Saleh led by Maestro Amro Selim alongside a performance by Mai Farouk at Marassi’s Address Beach Resort. Don’t miss it on Saturday, 6 September and get your tickets through Ticketsmarché.

George Wassuf fan? Saad El Oud is here to switch things up with an intimate George Wassuf tribute night at Madinaty’s Boom Room on Wednesday, 10 September. Book your tickets on Ticketsmarché.

Mega stars Asala and Ahmed Saad are wrapping up the Marassi fun on Saturday, 20 September. Don’t miss these exciting performances at Address Beach Resort and get your tickets at Ticketsmarché.

In the mood to party by the Pyramids? On Friday, 19 December, world-famous Dutch DJ and Producer Tiësto is coming back to Egypt for a solo show at the Giza Plateau. Once voted “the greatest DJ of all time,” Tiësto will surely make this upcoming show one to remember. Tickets are available on Ticket Egypt.

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GO WITH THE FLOW

What the markets are doing on 31 August 2025

The EGX30 fell 1.6% at today’s close on turnover of EGP 4.4 bn (0.9% above the 90-day average). Regional investors were the sole net sellers. The index is up 18.2% YTD.

In the green: Orascom Construction (+2.6%).

In the red: Misr Cement (-5.4%), Ibnsina Pharma (-5.3%), and Palm Hills Development (-4.7%).

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INSIDE INDUSTRY

Fertilizer prices drop 30% — but gas risks cloud the outlook

? Egypt’s fertilizer market has seen a sharp 30% drop in prices in recent months, driven by stable factory output and improved gas supplies — a welcome break that’s filtering through to both farmers and exporters. But the relief comes with a warning — global energy volatility and local distribution challenges continue to weigh on the sector’s stability and competitiveness.

Prices ease, but risks remain: Prices on the freemarket have fallen thanks to smoother factory operations and more supply, coupled with a dip in global gas prices, Chemicals and Fertilizers Export Council Chairman Khaled Abou El Makarem told EnterpriseAM. Still, “the market remains sensitive to any shifts in energy prices or supply disruptions,” he said, urging producers and farmers to monitor developments closely. Subsidized fertilizer prices remain set administratively — leaving a clear gap with freemarket prices. This risks leakage of subsidized stock to the black market, an issue the Agriculture Ministry continues to battle.

Gas supplies top the production challenge list: Natural gas accounts for around 70% of nitrogen fertilizer production costs, leaving the industry acutely exposed to supply changes, Abou El Makarem said. “Even an hours-long supply cut halts production immediately,” he noted, though efficiency upgrades are helping to limit the impact. Producers also face rising maintenance and equipment costs to meet global quality standards, plus stiff competition from Gulf and North African rivals benefiting from cheaper gas — giving them a pricing edge abroad, he added.

Any hike in gas prices would hit the competitiveness of energy-intensive industries — including glass, petrochemicals, and fertilizers — in export markets, Federation of Egyptian Industries board member Mohamed El Bahy told EnterpriseAM. He noted that the government hasn’t yet moved to raise prices, and called for a freeze on energy rates, particularly gas, alongside targeted subsidies for the most vulnerable sectors to maintain industrial growth momentum.

Fertilizer firms may soon face higher gas supply costs, which will be followed with permission to raise subsidized fertilizer prices by at least 33% to around EGP 6k/ton, up from today’s EGP 4.5k, a government source told EnterpriseAM. The state is also weighing alternatives, such as holding gas prices steady to keep subsidized fertilizer affordable for farmers. Fertilizer is among the most gas-intensive industries and even marginal increases would weigh heavily on industrial players, the source said. Producers are currently required to supply 55% of their output to Agriculture Ministry cooperatives at the subsidized EGP 4.5k/ton rate.

Exports are a vital FX earner: Fertilizers are among Egypt’s top export industries, with major markets in Africa, Asia, and Europe. Sector exports rose 13% y-o-y to USD 4.6 bn in 1H 2025, with fertilizers contributing USD 1.5 bn of that, according to the Exports Council. But falling global prices could pressure revenues in the near term.

Temporary margin pressure despite strong fundamentals: Fertilizer producers are unlikely to operate at full capacity during the summer energy peak, which could weigh on 3Q volumes, according to CI Capital Research. Abu Qir Fertilizers’ margins came under pressure in 2Q 2025, hit by weaker export prices, more export-heavy sales mix, and temporary gas supply cuts.

Nevertheless, fundamentals remain intact: Global urea prices averaged USD 478/ton in July, up 20% q-o-q, buoyed by Indian tenders and reduced supply from Egypt and Iran. Abu Qir is expected to run at 70-80% capacity this summer — squeezing near-term volumes, but with firm prices offsetting some of the impact. Egypt Kuwait Holding, which owns AlexFert, pointed to resilient operations and the potential for improved results if current pricing trends hold above USD 470/ton.

Positive outlook for fertilizer stocks: Analysts expect listed fertilizer names to remain attractive into year-end, backed by the liberalized exchange rate, rising global prices, and strong state support for exports. Abu Qir Fertilizers carries buy recommendations with an average target price of EGP 74.3 (+45%), while Mopco is seen climbing 14% to EGP 32.4, supported by expansion plans. Gas cost risks remain, but analysts see export mix flexibility and production balancing as cushioning the sector — leaving decent growth prospects despite policy and energy uncertainties.

Securing local supply is an ongoing battle: The Agriculture Ministry, in tandem with producers, is working to ensure subsidized allocations reach farmers at official rates, particularly during key planting seasons like wheat and corn. Farmers complain of delays and shortfalls, forcing them at times to buy from the freemarket at higher rates. “Sometimes we’re forced to buy on the freemarket to meet our needs, which raises production costs,” one farmer told EnterpriseAM. To prevent leakage and shortages, the government is tightening oversight of distribution chains and weighing digital tracking systems from plant to farmer.

Revamping state-owned Chemical Industries Holding Company’s (CIHC) fertilizer plants, starting with Delta Fertilizers, is a top priority to boost exports and ensure self-sufficiency in nitrogen-based fertilizers, CIHC CEO Emad El Din Mostafa told EnterpriseAM. The modernization drive aims to enhance efficiency and quality to global standards, underpin food security, generate hard currency, and reinforce the sector’s role as a growth driver. Abou El Makarem added that producers are increasingly turning to energy efficiency upgrades, renewable power, and less gas-intensive technologies to stay competitive.

Fertilizer prices are expected to stabilize in the near term as long as gas supplies remain steady and production levels high. Over the longer run, green ammonia projects powered by renewables stand out as a strategic solution to reduce gas reliance. With abundant solar and wind resources, plus existing fertilizer infrastructure, Egypt has the chance to become a regional hub for low-carbon fertilizers. Doing so, however, will require significant R&D and partnerships with international specialists.

Bottom line: Despite the recent drop in local fertilizer prices, the industry faces deep-seated challenges — energy dependence, competitiveness, and distribution headaches — as global trade and environmental pressures mount. Balancing local needs with export ambitions will define the sector’s future, while global green transitions could offer Egypt a powerful lever to cement its position in this strategic industry.


? SEPTEMBER

1-7 (Monday - Sunday): Amira Selim singing masterclass at Khayal Arts and Music Academy.

3 September (Wednesday): John Achkar at Arkan Theatre.

4 September (Thursday): Al Mawlid Al Nabawi.

4 September (Thursday): Trivia Night at Darb 15.

5 September (Friday): Minimalism: Less is More at Darb 15.

5 September (Friday): The Stand Up Comedy Show at Theatro Arkan

6 September (Saturday): Medhat Saleh at The Address Beach Resort.

6 September (Saturday): Tufting workshop at Darb 15.

6 September (Saturday): Wearable suncatcher workshop at Darb 15.

10 September (Wednesday): George Wassuf tribute night at Madinaty’s Boom Room.

10 September (Wednesday): Not Just for Men Comedy Show at Rihany Theatre.

13 September (Saturday): Wael Gassar and Reham Abdelhakim at The Address Beach Resort.

18 September (Thursday): Ragheb Allama at The Address Beach Resort.

19 September (Friday): Tamer Ashour at The Address Beach Resort.

20 September (Saturday): Assala and Ahmed Saad at The Address Beach Resort.

OCTOBER

3 October (Friday): Tamino at the Cairo International Convention Center.

6 October (Monday): Armed forces day.

7 October (Tuesday): Enterprise Egypt Forum 2025.

10 October (Friday): Anyma at The Great Pyramids.

15 October (Wednesday): Scorpions concert at New Capital.

16-24 October (Thursday-Friday): Gouna Film Festival.

NOVEMBER

11 November - 7 December (Tuesday - Sunday): Forever is Now at the Great Pyramids of Giza.

DECEMBER

19 December (Friday): DJ Tiësto at the Giza Plateau.

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