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Bluffin’

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WHAT WE’RE TRACKING TONIGHT

Chinese tiremaker Sailun Group to invest USD 1 bn in new automotive tire plant

Good afternoon, friends, and happy almost-weekend. It’s a slow news day at home, whereas on the international front it’s a good day for global markets following cooling US inflation data.

THE BIG STORY TODAY-

Chinese tiremaker Sailun Group will invest USD 1 bn to build an automotive tire plant in the China-Egypt Teda industrial zone, according to a Suez Canal Economic Zone statement. The 350k sqm facility will be developed in three phases over three years.

The first phase will begin production in 2026, with a capacity of 3 mn passenger car tires and 600k truck and bus tires annually. Once fully operational, the factory’s total output will exceed 10 mn tires a year, serving both local and export markets.

THE BIG STORY ABROAD-

Global stocks extended their rally today after cooling US inflation data reinforced expectations that the Federal Reserve will start easing interest rates as soon as next month. Wall Street’s S&P 500 and Nasdaq both hit record highs, while Asia’s Nikkei 225, Taiwan’s Taiex, and the MSCI All Country World Index followed suit. Traders are now pricing in a 25 bps cut in September, shrugging off concerns that Trump’s sweeping tariff plan could drive up prices.

The ongoing AI boom and Chinese stimulus hopes helped turbocharge gains in chip stocks and tech shares. Taiwan Semiconductor and SK Hynix rose alongside Japan’s Topix, while Hong Kong’s Hang Seng gained on signs of Beijing support. “The wave of money that’s coming into the market just dwarfs all negative sentiment, especially for the AI boom,” BNY's strategist Wee Khoon Chong said. Meanwhile, Morgan Stanley's Ellen Zentner pointed out that “Inflation is on the rise, but it didn’t increase as much as some people feared.” (Reuters | Bloomberg | Financial Times)

☀️ TOMORROW’S WEATHER- It looks like the weekend will be off to a particularly hot start, with temperatures in Cairo set to peak at 41°C, before cooling down to 25°C. Up north, we’re in for a high of 31°C and a low of 27°C, according to our favorite weather app.

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FOR YOUR COMMUTE

Simulated reasoning AI models bluff their way through queries

? Simulated reasoning in large language models seems to be falling short of human reasoning. Amidst the long-standing fear that AI will someday replace humans, a paper (pdf) recently published by Arizona State University’s Data Mining and Machine Learning Lab questions if it’s even close to thinking like one.

“A brittle mirage.” Researchers from the study tested LLMs’ chain-of-thought simulated reasoning under controlled conditions, measuring their competence when faced with logical problems that deviate from training patterns, according to Ars Technica. It turns out that AI is nowhere near perfect, failing to adjust to simple tasks. While the LLM’s chain-of-thought reasoning attempts to emulate human thought processes, it ultimately reproduces these thinking patterns based on previous human efforts that it is trained through. It lacks the inherent ability to reason or understand, thus posing as a “mirage” with serious limitations.

Going around in circles. To understand these limitations, the researchers tested the LLMs for reasoning capabilities with different text transformations, some of which aligned with function patterns from their training data, and some of which were “out of domain.” As anticipated, the models flatlined when encountering queries beyond their trained function patterns. They only knew to scour through their pre-determined function patterns, coming up with “correct reasoning paths, yet incorrect answers.” Bigger discrepancies between the text tasks and the model’s trained templates meant bigger performance failures. We can’t expect to be dependent on AI in more complicated domains when it only has “fluent nonsense” to vouch for it.

After all, AI is man made. When LLMs effectively fail in dealing with logical tasks, supervised fine-tuning is always a recourse, but it essentially relies on manual human judgement. Even so, the ultimate goal is for LLMs to fundamentally grasp logical reasoning, not improvise their way through queries with simulated pattern replications. In short: always fact-check, even if your AI model of choice sounds particularly confident.

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Under the Lamplight

Obsession and freedom through The Vegetarian

?What does it mean to have a body? The Vegetarian by Han Kang recasts the idea of vegetarianism through the haunting story of a young woman who spirals too deep in corporeal abstractions and crosses societal boundaries. Written and published in Korean in 2007, the novel was Kang’s first crossover into English, translated by Deborah Smith in 2015. Recipient of the 2016 International Booker Prize, the book is one of Kang’s most popular, receiving wide critical acclaim, and standing out amongst her works when she won the 2024 Nobel Prize in Literature.

Shifting points of view: The story introduces the main character Yeong-hye, a Korean woman in her early twenties, through the perspectives of three people close to her: her husband, her brother-in-law, and her sister. We first meet Yeong-hye through the eyes of her husband Mr. Cheong, who has no real passion for her, and is just satisfied with her marital duties and comforted by her plainness, which is why when she makes the sudden decision to stop eating meat, their marriage completely takes a turn. Her husband was appalled when one night she threw away all the raw meat they had in the freezer, blaming the compulsion on a dream she had.

Against the wishes of her husband and the demands of her parents, she continues with her vegetarian diet and drastically loses weight, turning pale and fragile. Her intense urge to avoid meat is unfathomable to everyone around her and only grows stronger as time passes. Her husband passively watches as her quiet nature grows quieter and her inner thoughts become completely unknown to him.

Gory dreams and provocative images. The novel is propelled by evocative imagery that reflects the complex and poignant inner landscape of the characters. Yeong-hye’s dreams are revealed through bouts of strong, descriptive images that appear mid-narration. Riddled with memories of meat grilling and bloody images, we learn of an immense sense of guilt that seems to be driving her nightmares.

A revitalizing experience. If the concept of vegetarianism has never stirred up your emotions, this book will certainly shift things for you. Kang manages to flesh out what, to most of us, seems like a simple dietary choice into the story of a woman who goes against the grain. The language alone will have you hooked as the translation chooses words that carry connotations that feed into the novel’s larger imagery. The story will shock and disturb you, but it will also challenge your ideas around bodily existence, societal expectations, and what it means to be unchained.

WHERE TO GET IT- You can buy a physical copy at Diwan. You can also get the ebook on Amazon and Kobo.

This publication is proudly sponsored by

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Sports

PSG and Tottenham Hotspur face off in Super Cup

French or English? Tonight at 10pm, the race for the new season’s European titles kicks off with the UEFA Super Cup match between PSG and Tottenham Hotspur at the Bluenergy Stadium in Udine, Italy.

This is the 50th edition of the Super Cup, organized by the UEFA at the beginning of each season between the Champions League and the Europa League victors.

The champions: PSG secured victory in the Champions League last season, defeating Inter Milan 5-0. Tottenham walked away victorious in the Europa League, beating Manchester United 1-0. Neither club has ever won the Super Cup before.


?Egypt’s U-19 handball team secured a spot in the World Championship quarterfinals yesterday, after a hard-fought 29-29 draw against Denmark.

The pharaohs’ path: The draw gave Egypt a point, securing second place in Group IV and setting up a quarterfinal match against Spain — Group II’s frontrunner — tomorrow. If Egypt defeats Spain, the team will advance to the semifinals to face off with the victor of the Sweden-Norway match.

The third time is the charm. This marks the third consecutive time Egypt has reached the quarterfinals, having finished fourth in the last tournament in 2023, and walked away with the world title in 2019.

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OUT AND ABOUT

Amal Maher and Ahmed Saad light it up in Sahel

MARK YOUR CALENDAR-

? What do Amal Maher and Ahmed Saad have in common? On Saturday, 16 August, they will share the stage at the Address Beach Resort. You can secure your spot by visiting Ticketsmarché.

HAPPENING THIS WEEK-

Marwan Pablo and Lege-cy are bringing a rap night to New Alamein on Friday, 15 August. The two artists will perform at U Arena as part of the New Alamein Festival. Tickets can be purchased through Tazkarti.

Missing the ‘90s? Join Masrah Sokseeh for a night with 90s icon Mohamed Fouad at Porto Golf Alamein. Catch his nostalgic hits live on Friday, 15 August and get your tickets on Ticketsmarché.

If you’re looking to get active by the beach, now’s your chance. Fouka Bay is holding its annual Beach Festival on Friday, 15 August with a lineup of beach sports. Fuel your competitive spirit and secure your spot in one of the teams through Ticketsmarché.

HAPPENING LATER-

Discover the potential of your phone camera and join Photopia’s workshop on mobile photography with Egyptian visual artist Mohamed Mamdouh. Join the three-day workshop from Wednesday, 20 August to Friday, 22 August by filling out the registration form.

Stage powerhouse Wegz is back again for another epic performance at New Alamein Festival at U Arena. Don’t miss this electric night on Friday, 22 August. Get your tickets on Tazkarti.

The beloved Cairokee are also making an appearance at this year’s New Alamein Festival. Sing along to the band’s bittersweet ballads and rock hits for an unforgettable Sahel night on Friday, 29 August at U Arena. Tickets are available on Tazkarti.

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GO WITH THE FLOW

What the markets are doing on 13 August 2025

The EGX30 fell 0.4% at today’s close on turnover of EGP 3.9 bn (25.4% below the 90-day average). International investors were the sole net buyers. The index is up 20.6% YTD.

In the green: Misr Cement (+4.0%), Egyptian Kuwaiti Holding-EGP (+1.5%), and Egyptian Kuwaiti Holding-USD (+1.0%).

In the red: Qalaa Holdings (-6.2%), Madinet Masr (-3.1%), and Egypt Aluminum (-2.5%).


? AUGUST

14 August (Thursday): In Act’s Mathame at ESCĀ Beach Club.

15 August (Friday): Marwan Pablo and Lege-cy at U Arena.

15 August (Friday): Mohamed Fouad at Porto Golf Alamein.

15 August (Friday): Fouka Bay Beach Festival.

20- 22 August (Wednesday - Friday): Photopia Mobile Photography Workshop.

21 August (Thursday): Seattle the Band at CJC 610.

22 August (Friday): DJ Fideles at ESCA Beach Club.

22 August (Friday): Wegz at U Arena.

22 August (Friday): Bedouin at D-Bay.

23 August (Saturday): Tamer Hosny at The Address Beach Resort.

24 August (Sunday): Jadal at Bibliotheca Alexandrina.

29 August (Friday): Solomun at D-Bay.

29 August (Friday): Cairokee at U Arena.

30 August (Saturday): Nancy Ajram and Hamaki at The Address Beach Resort.

SEPTEMBER

1-7 (Monday - Sunday): Amira Selim singing masterclass at Khayal Arts and Music Academy.

4 September (Thursday): Al Mawlid Al Nabawi.

OCTOBER

6 October (Monday): Armed forces day.

7 October (Tuesday): Enterprise Egypt Forum 2025.

10 October (Friday): Anyma at The Great Pyramids.

15 October (Wednesday): Scorpions concert at New Capital.

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

DECEMBER

19 December (Friday): DJ Tiësto at the Giza Plateau.

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