Get EnterpriseAM daily

Available in your choice of English or Arabic

Authenticity

1

WHAT WE’RE TRACKING TONIGHT

Saudi’s Sumou Holding mulls Midar acquisition

Good afternoon, friends. Welcome to the start of a fresh new workweek — we hope your first day back after a long weekend hasn’t been too jarring.

THE BIG STORY TODAY-

Midar Investment and Urban Development is in preliminary discussions with Saudi real estate investor Sumou Holding over a potential acquisition, a government source told EnterpriseAM. The potential acquisition of the state-affiliated developer behind Mostakbal City could reportedly be worth USD 3.5 bn, Al Arabiya reported citing a source it says has knowledge of the matter.

Midar? The developer, whose backers include state-backed heavyweights Banque Misr, the National Bank of Egypt, the National Investment Bank, and Arab Contractors, is behind two major urban projects east of Cairo, Mostakbal City and Mada City, spanning a combined 11k acres near the new capital.

Sumou is no stranger to Egypt, or Midar for that matter. It was announced just last month that Midar and Sumou Holding, via its subsidiary Adeer International, are part of a consortium looking into setting up a USD 1 bn Downtown Cairo redevelopment project. The same consortium is also working on hospitality and leisure projects along the Nile in Cairo and in Midar-developed new cities with investments of USD 2 bn. The two are also in discussions for Sumou's first real estate fund in Egypt, expected to roll out in 1Q 2026.

THE BIG STORY ABROAD-

It’s a busy afternoon in the global press, with all eyes on Gaza as the ceasefire appears to hold.

Dozens of trucks carrying aid are reportedly entering Gaza through the Rafah border with Egypt, in line with the implementation of the ceasefire agreement’s first phase. While a surge in aid is yet to be achieved, major media outlets are reporting an increasing number of aid trucks. At least 600 trucks are needed daily to address the ongoing hunger and medical humanitarian crisis according to the UN. Thousands of Palestinians have begun moving north along the coast of Gaza to return to their homes. (BBC | Guardian | CNN | Reuters)

MEANWHILE- Following Trump’s threat to slap China with a 100% tariff, Beijing pledged countermeasures against the United States. “If the US persists in acting unilaterally, China will resolutely take corresponding measures to safeguard its legitimate rights and interests,” a spokesperson for China’s Commerce Ministry said earlier today. (CNN | Bloomberg)

ALSO- Afghanistan said it killed 58 Pakistani soldiers and wounded 30 following firefights between the two countries overnight. The attack comes in retaliation for Pakistani airstrikes last week, the country’s Defense Ministry said. Border crossings with Afghanistan were closed earlier today, according to Pakistani officials cited by Reuters. (Reuters | Associated Press | Financial Times)

enterprise

*** It’s Inside Industry day — your weekly Sunday briefing of all things industrial in Egypt. Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.

In today’s issue: We’re taking a look at new investment windows across 28 priority sectors announced by the Industry Ministry in a bid to bolster local manufacturing.

☀️ TOMORROW’S WEATHER- We’re in for mild weather tomorrow, with temperatures in the capital reaching a high of 29°C before further cooling down to 17°C, according to our favorite weather app.

2

FOR YOUR COMMUTE

Why you should leave your authentic self at home

? We’ve been conditioned to believe that authenticity is the ultimate path to success and fulfillment. But when it comes to the workplace, this advice falls apart. The office is a fragile arena for perception and self-image, where what other people think genuinely matters for your success. Research from Tomas Chamorro-Premuzic, a professor of business psychology at Columbia, reveals a counterintuitive truth: how authentic you feel has little bearing on how competent or trustworthy others perceive you to be at work. In fact, the pursuit of workplace authenticity often works against professional growth.

The RTO revival has stirred up conversations about the line between our personal and professional selves. The debate has grown even more complex as social media and remote work have blurred the boundaries between who we are at home and who we are at the office. When your colleagues see your weekend activities on Instagram and your Zoom background reveals your living room, maintaining a Chinese wall between your separate identities becomes impossible. LinkedIn has also become a place where people showcase the application of professional standards and models on their personal goals. But research suggests this separation isn’t just helpful — it’s essential for workplace effectiveness.

Why Gen Z is at the center of this debate: The issue looms particularly large for the emerging workforce as Gen Z employees learn the ropes of professional life while navigating an unprecedented challenge. They’ve lived their entire lives with their “authentic” selves on display through social media, and now enter workplaces where unfiltered self-expression can undermine their success. The generation has become the face of much-disputed workplace trends, with some managers questioning whether entry-level workers are “unemployable” due to the gap between the generation’s workplace expectations and employer demands.

The case against authenticity: Industry leaders agree on one thing — your “full self” belongs anywhere but the office. The concern isn’t just about professionalism, it’s also psychological safety, “the perception that it is safe to speak up and take risks without fear of embarrassment, rejection, or retribution.” As Chamorro-Premuzic and Amy Edmondson, a scholar of leadership, teaming, and organizational learning, explain, “unfiltered self-expression” by a leader can actually destroy the very environment it’s meant to create.

How? A leader who vents every frustration or passing mood risks creating a volatile climate where teams end up tiptoeing around the leader’s emotions instead of focusing on the work. Airing biases under the guise of authenticity can undermine trust and make some employees feel unsafe. Brutal honesty about every thought or judgement may feel authentic, but it can humiliate others. Leaders who prioritize their own needs, quirks, or values above the team’s mission confuse the purpose of leadership, which is about enabling others, not indulging oneself.

What the research actually shows: A 2023 University of Reading-led meta-analysis of 55 studies found that managing one’s impression of themselves to others — as opposed to maintaining a sense of authenticity — was associated with greater leadership effectiveness for both tasks and relationship-building. In other words, being a chameleon and adapting to different employees and workplace scenarios proves more effective than having a static set of values and strategies.

You’re not being fake, you’re being strategic. As Chamorro-Premuzic explains, “even if feeling authentic feels great, you are more likely to become an effective leader if you focus on gratifying others and adjusting your behavior according to what the situation demands.” The academic evidence is striking: the tendency to engage in prosocial, moral, and altruistic behaviors is inversely related to authenticity. Meta-analytic studies show that the best predictors of integrity are agreeableness and conscientiousness — traits that involve repressing dark side tendencies to act in considerate, other-oriented ways, according to Fortune.

Bring your best self instead of your whole self. The goal is not to suppress individuality, but to channel it productively. The healthiest teams encourage employees to bring their best selves — the parts that are curious, constructive, and committed to learning. The professional version can still feel authentic because it represents a genuine part of who you are — just not the unfiltered entirety. This means developing what Hogan Assessment Systems calls “strategic self-awareness” — understanding your strengths and limitations and how others perceive you… and how you want them to perceive you as a leader.

3

ON THE TUBE TONIGHT

Celebrating Diane Keaton

? The film world lost one of its most singular talents this weekend with the passing of Diane Keaton at age 79. An Oscar veteran, style icon, and actress who brought an unmistakable blend of vulnerability, wit, and authenticity to every role, Keaton leaves behind a remarkable body of work that spans more than five decades.

From her breakout role in The Godfather to her collaborations with celebrated directors and later work in romantic comedies that proved that women over 50 could still carry a film, Keaton carved out a career entirely on her own terms. As we mourn this loss to the film world, we also celebrate the gift of her performances with some essential films you can stream to remember why she was one of a kind.

#1- The Godfather: In Francis Ford Coppola’s epic chronicle of the Corleone crime family’s rise to power in the post-war US, Keaton’s portrayal of Kay Adams, the outsider who falls in love with Michael Corleone, gave The Godfather its moral center. As the New England schoolteacher drawn into a world of violence and power, Keaton brought a quiet strength and increasing disillusionment that made Kay more than just a mob wife — she became the audience’s conscience. Watch her face in that final, devastating door-closing scene and you’ll see the moment innocence dies. It’s a masterclass in understated acting from an actress who was just getting started. You can watch her breakout role in the first of the trilogy on Netflix and Apple TV+.

#2- Annie Hall: Keaton’s role in Woody Allen’s romantic comedy about a neurotic New York comedian and his on-again, off-again relationship with the quirky Annie Hall earned her an Academy Award for Best Actress and defined her screen persona. As the highly strung, charming, and impossibly endearing Annie, Keaton created a character so vivid that she influenced a generation of women — not just in performance, but in fashion. Annie’s ties, vests, and wide-legged pants became iconic because Keaton made them so. Allen may have written the role loosely based on her — Keaton’s birth name was Diane Hall — but she made it entirely her own, turning what could have been a manic pixie dream girl into a fully realized, complicated woman trying to figure out love and life in New York City. You can find Annie Hall on Apple TV+ and Prime Video.

#3- Father of the Bride: Two decades after Annie Hall, Keaton proved she could anchor a crowd-pleasing comedy. As Nina Banks, a mother navigating her daughter’s wedding with humor and heart, opposite Steve Martin’s George, a father struggling to let go, Keaton brought depth to what could have been a one-note role. Her chemistry with Martin created one of cinema’s most believable marriages. It’s comfort-food cinema at its finest. The film and its sequel are streaming on Disney+.

#4- Manhattan Murder Mystery: Keaton showcased her gift for physical comedy and her ability to play intelligent, curious women in this film, where a married couple’s mundane life is turned upside down when they begin to suspect that their elderly neighbor has committed murder. As Carol Lipton, a bored housewife-turned-sleuth, Keaton is silly and sophisticated, nervous and bold — often in the same scene. No one could pivot from screwball comedy to heartfelt emotion quite like Diane. You can find it on Netflix and Apple TV+.

#5- The First Wives Club: “Don’t get mad, get everything” became a cultural rallying cry, and Keaton was at the center of this beloved comedy about three divorced women seeking revenge on their ex-husbands. As Annie MacDuggan, an insecure therapist rebuilding her confidence, Keaton brought vulnerability and steel to a character who could have easily been comic relief. Her chemistry with Bette Midler and Goldie Hawn — all powerhouse actresses at the top of their game — proved that women of an age usually written off by Hollywood could not only carry a film, but make it a box office smash. Watching Keaton find her character’s strength scene by scene is a masterclass in character development, and her work here remains a testament to the power of female friendship on screen. The film is available on Apple TV+.

#6- Mad Money: Keaton teams up with Queen Latifah and Katie Holmes in this heist comedy as three employees at the Federal Reserve who hatch a plan to steal money that’s about to be destroyed. As Bridget Cardigan, a well-to-do housewife forced to take a janitorial job after her husband loses his position, Keaton brought both expert comedic timing and surprising grit to the role. While the film may not have reached the heights of her earlier work, it showcased Keaton’s willingness to take risks and her ability to elevate material through sheer force of personality. You can find it on Shahid.

These six films only scratch the surface of Diane Keaton’s legacy. The films she leaves behind are more than just entertainment — they’re a testament to an artist who trusted her instincts, embraced her quirks, and never stopped surprising her audience.

4

Sports

The Pharaohs celebrate World Cup qualification as matches continue

Our homegrown team will be facing Guinea-Bissau in the 10th and final round of the 2026 World Cup qualifying matches at 10pm tonight at the Cairo International Stadium. The Pharaohs have already secured their ticket after beating Djibouti on Thursday, topping their group table with 23 points, making tonight’s match a formality.

Other African qualifying matches we’re keeping an eye on today:

  • Zambia vs. Niger — Group E (4pm);
  • Chad vs. Central African Republic — Group I (7pm);
  • Djibouti vs. Sierra Leone — Group A (10pm);
  • Mali vs. Madagascar — Group I (10pm);
  • Ghana vs. Comoros — Group I (10pm).

Top European qualifying matches worth flipping through today:

  • San Marino vs. Cyprus — Group H (4pm);
  • Scotland vs. Belarus — Group C (7pm);
  • Faroe Islands vs. Czech Republic — Group L (7pm);
  • Netherlands vs. Finland — Group G (7pm);
  • Denmark vs. Greece — Group C (9:45pm);
  • Lithuania vs. Poland — Group G (9:45pm);
  • Romania vs. Austria — Group H (9:45pm);
  • Croatia vs. Gibraltar — Group L (9:45pm).

This publication is proudly sponsored by

5

OUT AND ABOUT

Ibrahim Maalouf to honor Umm Kulthum

MARK YOUR CALENDAR-

? Grammy-nominee Ibrahim Maalouf is coming to Egypt as part of his tribute tour, marking the 10th anniversary of his acclaimed album Kalthoum. Catch the Lebanese producer and trumpeter this winter at New Capital’s Concert Hall as he honors the late legend Umm Kulthum on Saturday 20 December. You can get your tickets now on Ticketsmarché.

HAPPENING THIS WEEK-

Comedian Saleh El Nawawy is coming to Boom Room tonight. Start your week off with some fresh stand-up comedy and grab your tickets on Ticketsmarché — they’re selling out fast.

Attention Cairo runners: Early bird registration is now open for Cairo Marathon 2026, happening on 6 February, 2026. Claim your spot through Cairo Runners’ website before Wednesday, 15 October, or grab regular tickets available until 30 January, 2026.

Honor the 50th anniversary of Umm Kulthum’s passing with a musical produced by El Adl Group Studios at The Theater. Experience the legend’s life story through this special musical showing on Thursday, 16 October and Friday, 17 October. Tickets are available on Ticketsmarché.

HAPPENING LATER-

Cairokee live? Unmissable. The superband is back for another unforgettable night at El Malahy Arena on Friday, 24 October. Sing your heart out to their culture-defining anthems and grab your tickets now on Ticketsmarché before they sell out.

Run for a cause: Join Cairo Runners and Bupa Egypt for Breast Cancer Run on Friday, 24 October at District 5. Be part of breast cancer awareness month and support the spirit of resilient women all over the world. Registration is required at no cost — claim your spot here.

Jazz enthusiasts, gather ‘round. This year’s Cairo International Jazz Festival kicks off on Thursday, 30 October, and runs until Friday, 7 November. Don’t miss out on live concerts, masterclasses, and film screenings across venues in Cairo and Alexandria. You can purchase tickets from the Cairo Jazz Festival website.

6

GO WITH THE FLOW

What the markets are doing on 12 October 2025

The EGX30 was unchanged at today’s close on turnover of EGP 5.1 bn (12.6% above the 90-day average). International investors were the sole net buyers. The index is up 25.7% YTD.

In the green: Arabian Cement (+20.0%), Misr Cement (+17.8%), and Qalaa Holdings (+10.4%).

In the red: CIB (-1.8%), Credit Agricole (-1.5%), and Oriental Weavers (-1.5%).

7

INSIDE INDUSTRY

Egypt targets 28 priority sectors in a bid to boost local manufacturing

? The Industry Ministry is targeting 28 sectors as investment targets in a bid to strengthen local manufacturing and national industries, meet market needs, and reduce the import bill. The new windows come as an open invitation for serious investors to inject new capital or expand operations in the specified sectors, according to an Industry Ministry statement published late September.

The list serves not as an announcement, but rather a stepping stone in a new integrated strategy to boost local production and the economy in a bid to meet domestic market needs, according to the ministry, which also stressed that success depends on local and foreign investor response to the invitation.

The sectors targeted include:

  • Energy and water: Components for solar and wind energy, as well as desalination and treatment plants;
  • Transport and automotive: EVs and their components, tires, glass, and suspension systems;
  • Tech: AI solutions, industrial control systems, and robotics;
  • Food and health: Baby formula, med products and cosmetics, and alternative and health-conscious food products;
  • Metals and chemicals: Aluminum, petrochemicals, soda ash, and iron and its derivatives;
  • Textiles and leather: Ready-made garments, textile recycling, and developed leather products.

Why these industries in particular? This list of industries was set based on the availability of energy (gas, electricity, mazut, and coal), average monthly wages for technical workers, and the availability of raw materials and the necessary facilities and technologies. Local market needs were also considered, as well as Egypt’s strategic location, which would aid in the distribution of these industrial products.

The gov’t is wagering on cooperation between local and foreign investors to drive industry forward through tax and financial incentives and investment assurances, as well as programs designed to support innovation and entrepreneurship, according to Industry Minister Kamel El Wazir. These efforts represent a key pillar for actualizing the objectives of Egypt’s Vision 2030 in building a sustainable economy capable of accessing global markets.

The potential investments will contribute to injecting new capital into government-priority sectors, in light of the incentives and advantages to which President Abdel Fattah El Sisi pays special attention through the Supreme Council for Investment, such as the golden license system, facilitating licensing procedures, and allocating industrial lands, Egyptian Manufacturers’ Association board member Ali Zein El Abedeen told EnterpriseAM. The announced potential investments, he affirmed, cover strategic sectors all of which align with the transition towards clean technology.

The move comes at a time when countries across the region, such as Saudi Arabia, Morocco, and Turkey, are seeking to launch similar lists to attract industrial investments, also in an effort to localize production. The announcement of the list gives Egypt a competitive advantage, the ministry claims, especially when considering the ongoing infrastructure projects across ports and transport networks, which is set to bolster the country’s position as a regional industrial hub.

The incentives announced thus far: As the government works to foster an attractive environment for industrial investments by easing licensing procedures, accelerating digital transformation, and advancing infrastructure via the introduction of new roads, ports, and industrial zones, it has launched financing initiatives to support these goals. These include working capital and production line initiatives with 15% interest rate financing to operate new factories and support expansions, El Wazir said during the launch of Egypt’s Narrative for Economic Development in September.

This is in addition to a new initiative to restructure faltering factories in cooperation with the Central Bank of Egypt through an investment fund in which the banking sector is participating, allowing for an injection of financing in exchange for a partial contribution to the companies’ capital, with investors retaining the right to reclaim their share if the factory generates revenue.

An investor’s biggest challenge is the absence of incentives that encourage them to enter the market, not local demand, Federation of Egyptian Industries board member Mohamed El Bahy told EnterpriseAM. What this means is that the list of potential investments won’t prove effective unless linked to clear incentives such as subsidized land and competitive energy prices. Competition with foreign industries is also made difficult on account of customs duties and bureaucratic complexities, according to El Bahy.

An already-expanding investment base: Some 2.6k plots of industrial land have been allocated through the Egypt Digital Industrial Platform since its launch, and more than 6k new operating licenses were issued in the past year alone, contributing to the operation of 69 new factories, and over 230k new jobs.

For industrial expansion to truly succeed in Egypt, clarity in government policies, quick decision-making, and a direct link between potential investments and incentives are required. This would result in a competitive environment truly capable of attracting both local and foreign investors long-term, industry experts told EnterpriseAM.

Talking numbers: Non-petroleum manufacturing activity recovered to a record of 14.7% in 2024/25, surpassing a two-year period of contraction. This was reflected in the monthly index of manufacturing and extractive industries, which achieved growth of 14.0% in 2024/25, compared to a contraction of 5.1% in 2023/24 and 4.6% in 2022/23, according to a cabinet statement.


?️ OCTOBER

1-26 October (Wednesday-Sunday): Downtown Contemporary Arts Festival.

12 October (Sunday): Saleh El Nawawy at Boom Room.

12 October - 16 November (Sunday- Sunday): Cairo International Art District (CIAD) in Downtown Cairo

15 October (Wednesday): Scorpions concert at New Capital.

15 October (Wednesday): Cairo Marathon early bird registration ends.

15-16 October (Wednesday-Thursday): L’Addition at Rawabet Art Space.

16-17 October (Thursday-Friday): Umm Kulthum Musical at The Theater.

16-18 October (Thursday-Saturday): Oliver at Theatro Arkan.

16-24 October (Thursday-Friday): Gouna Film Festival.

24 October (Friday): Cairokee at El Malahy Arena.

24 October (Friday): The Glow Run, Palm Hills New Cairo.

24 October (Friday): Breast Cancer Run at District 5.

30 October - 7 November (Thursday-Friday): Cairo International Jazz Festival.

31 October (Friday): Daylight saving time ends.

NOVEMBER

11 November - 6 December (Tuesday - Saturday): Forever is Now at the Great Pyramids of Giza.

14-24 November (Friday-Monday): Art Decoratifs Exhibition by Art D’Egypté at the Egyptian Museum in Tahrir.

15 November (Saturday): The TriFactory’s El Gouna Half Marathon, El Gouna.

21-22 November (Friday-Saturday): Traverse Summit at Hydeout, Hyde Park.

DECEMBER

13 December (Saturday): Marakez Pyramids Half Marathon by The TriFactory.

19 December (Friday): DJ Tiësto at the Giza Plateau.

20 December (Saturday): Ibrahim Maalouf at Concert Hall, New Capital.

JANUARY

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

Now Playing
Now Playing
00:00
00:00