Eid Mubarak

1

THE STATE OF THE CITY

What to do, where to go, and how to spend your Eid — plus everything you missed in the press

🎉 Good morning, friends, and Eid Mubarak to you all. It’s been a long month, but we finally have a few much-deserved days in our grasp to unwind, relax, and recharge before easing back into post-holiday work mode.

Whether you’re heading to the Red Sea or moving on up North for the long weekend, we hope you make the most of your holiday. For those staying in Cairo, look forward to calmer-than-usual streets, slower mornings, and packed-to-the-brim malls as the Cairenes sticking it out in the capital flock to catch up on films, food, and fun.

Today’s issue is all about Eid — its history, its traditions, and the potential business windows the season opens up. We’re taking a look at the history of kahk and what the Egyptian cookie can teach us about product sustainability, how Egypt’s digital transformation is changing the way Eidiyas are given, and much more.

But first, Eid or not, let’s take a look at the week’s top headlines.

🗞️ LAST WEEK IN 3 MINS-

This week, the news cycle didn’t seem as enthusiastic about the Eid break as we were, showing no signs of slowing down — here’s what you might have missed:

BUDGET WATCH-

#1- Finance Minister Ahmed Kouchouk is building a rainy-day buffer as he prepares the upcoming state budget, signaling a hard pivot toward fiscal preservation over expansion.

AND- FinMin aims to bring Egypt’s debt-to-GDP ratio down to a sustainable 71-73% by the end of FY 2028-29 and lower its gross financing needs to 9-11% of GDP.

#2- The government is mulling increasing its public sector wage budget past EGP 700 bn for the first time, coming in at around EGP 750 bn in the next fiscal year, versus EGP 679.1 bn in the current fiscal year.

TAX-

FinMin is set to waive all back taxes on unregistered properties or those missing from tax records in a major “goodwill” bid to expand the tax base through voluntary compliance.

TRADE-

Egypt is positioning itself as a key gateway in global trade amid all the disruptions, with some of its ports witnessing a notable uptick in activity as more shipments get rerouted to avoid the now-closed Strait of Hormuz.

AUTOMOTIVE-

The Industry Ministry is rolling out a revamped, more realistic playbook to get local auto manufacturing back in the fast lane, targeting 100k vehicles annually with 60% local content.

DEBT-

#1- Foreign investors halted the retreat from Egypt’s debt market this week, helping the Finance Ministry cover its funding needs without incurring prohibitive borrowing costs.

#2- The Finance Ministry will open subscriptions for a new tranche of its recently launched Citizen Bonds next week, with the issuance scheduled for 15 April.

IPO WATCH-

The government will finalize a timeline to exit or IPO at least 20 state-owned enterprises immediately after the Eid El Fitr break. The goal is to generate USD 3-4 bn in immediate inflows by year-end.

🌍 AROUND THE WORLD IN SEVEN DAYS-

It was another oil-dominated week in the press, with the regional war still showing no signs of ending, and the vital Strait of Hormuz remaining blocked.

The biggest news this week topped headlines on Tuesday as Israeli Defence Minister Israel Katz released a statement that Iran’s security chief, Ali Larijani, and the commander of Iran’s Basij forces, Gholamreza Soleimani, had both been killed in overnight airstrikes, marking the first high-profile Iranian officials to be killed since Ali Khamenei’s death over two weeks ago.

The news was followed by another statement from Katz on Wednesday afternoon that Iran’s Intelligence Minister Esmail Khatib was also killed in an overnight strike. Katz added in his statement that Israeli Prime Minister Benjamin Netanyahu had authorized the military to assassinate any senior Iranian official without the need for additional approval.

Oil prices continued their surge with global supply majorly disrupted. Brent reached a high of USD 105 per barrel on Monday, while WTI climbed to nearly USD 100 per barrel. The release of the IEA emergency oil stockpile showed little impact on the market, with crude prices having jumped more than 17% since the emergency release. Both Brent and WTI have witnessed 40% spikes just this month.

On Sunday, US President Donald Trump threatened more strikes on Iran’s Kharg Island oil export hub, while Israel continued its strikes across the region and Iran retaliated with strikes on the UAE’s energy infrastructure. Over the week, Trump called on allies to assist in reopening the Strait of Hormuz in light of the persistent disruptions to the global oil supply — his calls were rejected by most, including Europe.

Making business headlines: Meta revealed plans for another sweeping layoff that could affect more than 20% of its workforce. In the world of AI, tech giant Nvidia is looking to roll out a new chip specially geared to speed up AI responses in what could be a pivot from its usual one-size-fits-all approach to chipmaking.

☀️ THE WEATHER THIS EID-

It looks like we’re in for some rocky weather this Eid. Temperatures will be on the lower end of the spectrum, with the weekend kicking off at a high of 23°C and a low of 13°C today. It’ll gradually cool down over the coming days, reaching a low of 12°C by Monday. We might also be in for some wind and dust, so stay on the lookout.

🎊 YOUR GUIDES TO EID-

Has your Eid long weekend gone unplanned so far? Fret not, ladies and gentlemen, as we have quite a few ideas on how you could still turn that around. In no particular order, here's every guide to Eid El Fitr we have for you:

🎤 HAPPENING THIS EID-

A classical oud performance for Eid? Sounds like the perfect plan. CJC 610 is kicking off their post-Ramadan season with Saad El Oud, bringing his soulful vocals and Arabic melodies for a nostalgic, intimate night on Saturday, 21 March at 10pm. You can book your tickets now on Ticketsmarché.

El Sawy CultureWheel is celebrating Eid with a live performance from Tablet El Sitt this Saturday, 21 March at 7pm. Expect a night of the group’s signature ringing vocals and masterful tabla playing. Tickets are available on the venue’s website.

Famed Nigerian singer Burna Boy is landing in Egypt on Sunday, 22 March at El Gouna’s Conference and Culture Center. The singer will be bringing his chart-topping Afro-fusion music to the stage. You can book your tickets on Ticket Egypt.

Up for a family comedy night this Eid? Tarek El Ebiary returns for Eid with his interactive stand-up comedy show Zarf Tarek Gedan on Sunday, 22 March at 8pm at the Heliopolis Library Theater. You can book your tickets on Ticketsmarché.

Another Eid night with live music awaits at El Sawy CultureWheel, with Black Theama taking over on Sunday, 22 March at 8pm for a rhythm-packed night of their iconic Nubian folk-fusion sounds. Tickets are available on the venue’s website.

What to watch this Eid

🍿 After the month-long marathon of Ramadan soaps, the big screen is finally calling. The Eid box office is famously cutthroat, and this edition of the Enterprise Guide is your curated shortlist of the holiday’s heavy hitters — from local blockbusters to global premieres. Whether you are heading to the theaters or dodging the crowds for a quiet night in with coffee and kahk, we have the best of the silver screen and the streamers covered.

🎞️ Egyptian films at the cinema

#1- Egy Best: Directed by Marwan Abdel Moneim and written by Ahmed Hosny, this film dives into the world of movie piracy through the story of the region’s most famous site, Egy Best. The film marks the acting debut of rapper Marwan Pablo, starring alongside Ahmed Malek and Salma Abu Deif. Watch the trailer on YouTube (watch, runtime: 1:54).

#2- Bershama: Featuring an ensemble cast including Hesham Maged, Mostafa Gharib, Riham Abdel Ghafour, Bassem Samra, Hatem Salah, and Fadwa Abed, Bershama promises a heavy dose of absurdist comedy. The story unfolds within a literacy exam committee in a rural village, where things spiral out of control following the death of the proctor. The film is co-written by Sherine Diab and Khaled Diab, with Khaled directing. Watch the trailer on YouTube (watch, runtime: 1:33).

#3- Family Business: This film marks Mohamed Saad’s return to comedy, starring alongside Ghada Adel, Heidy Karam, Donia Sami, and Mahmoud Abdel Moghni in a project directed by Wael Ihsan. The plot follows a humble family of thieves whose patriarch hatches a plan to embed every family member within a wealthy household — while hiding their relationship — to con them. Based on the trailer alone, the premise bears a striking resemblance to the famous Korean film Parasite. Watch the trailer on YouTube (watch, runtime: 1:49).

#4- Saffah Al Tagamoa: Ahmed El Fishawy delivers a complex psychological performance inspired by the notorious serial killer case that recently gripped public opinion. The film explores the killer’s motives, driven by rebellion and isolation onto a dark path that ended in a series of horrific crimes. Co-starring Sabrien, Cynthia Khalifeh, and Faten Saeed, it is written and directed by Mohamed Salah El Azab. This marks El Azab’s cinematic directorial debut after writing the hit series Saffah El Giza. Watch the trailer on YouTube (watch, runtime: 0:50).

🏆 From Hollywood

#1- Scream 7: After a years-long absence, Neve Campbell returns as the iconic Sidney Prescott in the seventh installment of the famous horror franchise. This time, a new Ghostface killer emerges to threaten the stable life Sidney has built, targeting her family as the new prey. The film promises a heavy dose of horror mixed with nostalgia for fans of the series. Watch the trailer on YouTube (watch, runtime: 2:24).

#2- Project Hail Mary: This highly anticipated release is aimed squarely at sci-fi and thriller enthusiasts. Starring Ryan Gosling and adapted from the novel by Andy Weir — author of The Martian — it is directed by Phil Lord and Chris Miller. The story follows an astronaut who wakes from a coma alone on a spacecraft, only to discover he is Earth’s last hope for survival against a certain catastrophe. Watch the trailer on YouTube (watch, runtime: 2:58).

#3- Reminders of Him: For fans of romantic dramas, this adaptation of Colleen Hoover’s novel of the same name is the perfect choice. Starring Maika Monroe and Tyrique Withers, the film follows a young woman who returns to her hometown after serving seven years in prison following a tragic accident. She faces rejection from everyone except one person who offers her new hope and a different beginning. Watch the trailer on YouTube (watch, runtime: 2:48).

#4- Hoopers: If you are looking for a family film for the kids, this Disney and Pixar release is the ideal pick, especially given the positive buzz since its premiere. The film follows a teenager named Mabel who uses advanced technology to transfer her consciousness into a robotic animal to explore the secrets of the animal kingdom. Directed by Daniel Chong and featuring the voices of Jon Hamm and Bobby Moynihan, it makes for light holiday family viewing. Watch the trailer on YouTube (watch, runtime: 2:00).

Where to watch? All the aforementioned films are available starting today at major theaters across Cairo, such as Vox Cinemas (City Center Almaza, Mall of Egypt, and Alexandria), City Stars Cinema, Scene Cinema (Cairo Festival City Mall and District 5), and Cima Arkan.

📺 For your home theater

#1- Peaky Blinders: The Immortal Man: Return to the world of Birmingham and Tommy Shelby in this long-awaited film that continues the events of the epic series. Set during World War II, Tommy (Cillian Murphy) is forced out of isolation to face his past and present in a decisive battle involving secret missions that will define his family's legacy.

WHERE TO WATCH- The film streams on Netflix tomorrow, Friday. Watch the trailer on YouTube (watch, runtime: 2:40).

#2- Eternity: Craving a fantasy rom-com? Starring Miles Teller, Elizabeth Olsen, and Callum Turner, Eternity is set in an afterlife where everyone is given a short window to choose a partner to spend eternity with. The protagonist faces an impossible choice between her first love who died young and the husband she spent her life with.

WHERE TO WATCH- You can stream Eternity on Apple TV. Watch the trailer on YouTube (watch, runtime: 2:37).

#3- No Other Choice: If you are a fan of Korean cinema — specifically the work of visionary director Park Chan-wook (Oldboy) — do not miss his latest thriller-satire, No Other Choice. The film tells the story of a successful, family-oriented manager who suddenly loses his job. Rather than surrendering to despair and debt, he devises an absurd plan to land his new dream job: eliminating all potential competitors one by one.

WHERE TO WATCH- No Other Choice is streaming on OSN+. Watch the trailer on YouTube (watch, runtime: 1:49).

#4- Imperfect Women: Craving a high-stakes limited series? Imperfect Women stars Elisabeth Moss and Kerry Washington in a gripping story exploring the complexities of friendship, loyalty, and betrayal among a group of women. As events escalate, many buried secrets come to light. The first two episodes premiered yesterday, Wednesday, making it a perfect addition to your holiday watchlist.

WHERE TO WATCH- You can stream Imperfect Women on Apple TV. Watch the trailer on YouTube (watch, runtime: 2:21).

The evolution of Egypt’s favorite tradition

💸 Eid traditions in Egypt (and the region) have held strong for centuries, from the first-day feast to the weekend-long kahk hauls and the preceding wardrobe revamp, there’s plenty to look forward to come the end of Ramadan. One such tradition that has cemented itself as a core pillar of the season is none other than the Eidiya, a practice in which parents, relatives, and family friends bestow the young ones in the clan with a certain amount of money — perhaps varying by kinship, age, and just how much of a “good kid” the recipient was that year.

The history of the Eidiya

The Eidiya is a rite of passage — a gift given with no expectations of reciprocity. Beyond spreading joy, Eidiyas have long been a means through which parents taught their younger children the basics of financing and saving. For a child, nothing beats a stack of fresh, crisp banknotes that smell of possibility (and a subsequent run to the store).

This has been the case since as far back as the 10th century in Cairo, allegedly, when Eidiyas began as a form of state-distributed boon to appease the masses. In the centuries that followed, Eidiyas took on myriad forms, eventually taking the form we know today during the Ottoman Era, when they became less of a state responsibility, and more of a cultural expectation.

In recent years, that has evolved, too. Today, Eidiyas are no longer strictly limited to monetary gifts from eldest to youngest, but have become common between lovers, friends, and — at times — even coworkers. Some banknotes in hand just isn’t cutting it anymore, and a slew of Egyptian businesses have come up with creative ways to deliver the honorary cashtip — from custom gift packs to dedicated Eidiya envelopes.

The rise of the digital Eidiya

As the MENA region — and Egypt in particular — undergoes a massive digital infrastructure transformation, we’ve been witnessing first-hand how the act of giving the Eidiya has changed. eGift cards, for example, have seen a growth in popularity, particularly around Ramadan and Eid, with Riyadh-based tech company You Got a Gift wagering on the digital shift, offering pre-paid Eidiya cards for corporates. Digital banknotes as a gift isn’t a rare sight in Om El Donia either, with Telda embracing the notion across various annual holidays and occasions.

There’s a lot of potential for Egypt’s fintech players, take a look at China. For centuries, Chinese families celebrated the Spring Festival and other special occasions by exchanging Hongbao — red envelopes filled with physical banknotes. In January 2014, one tech giant Tencent digitized this custom by launching “Red Packets” within its messaging app, WeChat. These packets, however, weren’t your run-of-the-mill monetary gifts, they were gamified — a pool of money randomized to send different amounts to selected beneficiaries. In short: It took a tradition, made use of the rapidly growing shift in digital infrastructure, and most importantly, made it fun.

Within days of launch, over 20 mn digital envelopes were exchanged — a year later? 3.2 bn. A long-held tradition thus reinvented itself, offering — for users — convenience, and for businesses, a goldmine. According to Jumia Egypt CEO Abdellatif Olama, there are plenty of lessons to be learned there for Egypt’s big guns.

Right now, Egypt is on the precipice of an all-out digital revolution, spearheaded by the Central Bank of Egypt’s transformation strategy. The infrastructure to replicate China’s experiment is there, but there haven’t been any takers yet. By 1H 2025, the number of registered e-wallets in Egypt reached 55.5 mn, Daily News reported. Instant payments network InstaPay has also changed the name of the game when it comes to financial transfers in the country. In 1H 2025, over 16 mn users conducted over 1.1 bn transactions at a hefty EGP 2.4 tn processed.

Egypt may have invented the Eidiya, but will it lead its evolution?

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

The Eid treat with the sweetest retention rates

🍪📈 Over the past few days, our kitchens have quietly witnessed the departure of basbousas, kunafas, and a slew of Ramadan dessert “eftekasat,” and in their stead, welcomed back the crumbly, powdered cookies we all know and love: kahk. For centuries — and as some accounts would have it, millennia — kahk el Eid has proven itself an indomitable staple come every feast.

In a global economy obsessed with the next big thing, few products have managed to stand the test of time with little need for change — kahk is one such product (despite the occasional matcha-infused shake-up). So, why has kahk so seamlessly persevered, and what can we learn from the Egyptian cookie about product longevity, branding, and marketing?

The (alleged) history of kahk

No living generation has experienced Eid without kahk, but how far back does the tradition go? Surprisingly, the tradition can be traced back to Ancient Egypt, with evidence of the process of preparation seen in carvings on temples across Upper Egypt. An ancient recipe for kahk was reportedly even found on the walls of the Great Pyramid. While the recipe has most definitely gone through some form of evolution since its genesis, kahk remains an indelible facet of our Egyptian heritage.

The word kahk is widely believed to be of Coptic origin, carried on through Egyptian Christmas — and later Eid El Fitr — celebrations. Sometime around the 10th century, however, kahk took on a political undertone, with claims that government officials and ruling caliphs would bake gold and money into the sweet treat to distribute to the public to curry their favor.

Building an emotional connection

When a product becomes part of a ceremony, its churn rate drops significantly. The key here is knowing how to identify what emotional role your product has to play. Kahk has survived millennia of regime changes, economic shifts, and culinary trends; statistically speaking, it’s one of the safest wagers in the Egyptian market.

While modern patisseries might be tempted to dish out some curious concoctions every now and then, it’s the classic kahk variants that lead the balance sheets. For a business, identifying this core product — the one that requires zero explanation — is the key to long-term stability.

At its core, the consumption of kahk offers a shared human experience. When a product pivots to being a cultural anchor, it moves from just another object of discretionary spending to a non-negotiable purchase. That’s because it’s tied to a temporal landmark — distinct events that stand out, such as holidays.

For entrepreneurs and marketers, knowing this is a gold mine. If you can craft your product to own (or supplement) one such event, you’ll achieve more sustainability than any marketing budget can buy. Nostalgic storytelling and emotional appeals become your go-to manual.

If it ain’t broke, don’t fix it

In marketing, innovation is both a perpetual goal and a threat. We often see bells and whistles added to products that were already perfected — evident in the annual Ramadan desserts war — but sometimes, your core product needs innovation in a different way.

Business author Roel de Graaf argues that innovation can manifest itself in strategies that focus on certain aspects of the overall service like an upgraded online presence, expanded delivery networks, and top-notch customer support. Kahk has become less about the cookie and more so about who’s selling it and how. Some brands, such as Simonds and Dukes, serve up their kahk in luxury packages best-suited for those seeking thoughtful festive gifts; others, such as El Abd and Bisco Misr, have made their offerings all about convenience and easy access at affordable prices. Rather than battle endless lines and risk not getting your hands on a coveted box, many outlets launched online ordering and delivery services to ease the foot traffic.

While businesses often scramble to optimize, innovate, and chase the latest consumer whim, something as simple as a cookie reminds us that the most prominent, resilient businesses aren’t necessarily built on novelty and restructuring — they’re built on ritual, and knowing how to make the most of it.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

The Eid rewatch staple: El Eyal Kebret

☕📺 Classical comedy plays are an Egyptian TV staple, and some have gone on to become established Eid favorites. Alongside the familiar classics such as Madraset El Moshaghbeen, Shahed Ma Shafsh Haga, and Raya wa Sekina, El Eyal Kebret arguably takes the crown as the OG Eid classic, blending family relationships with light drama in irresistibly funny and unforgettable ways.

A recap most don’t need: Hassan Mostafa brings life to the role of Ramadan El Sokary, father of four: Saaed Saleh as the quick-witted Soltan, Ahmed Zaki as the gently funny Kamal, Younes Shalaby as the absurdly humorous Atef, and Nadia Shukri as their sister Sahar, alongside Karima Mokhtar as their mother Zainab. Ramadan constantly chides his children, engaging in playful, comedic banter with the rowdy kids — moments that have since become iconic memes online and endlessly quoted lines among Egyptians.

The kids are forced to work together when they discover a letter addressed to their father from a mysterious woman, detailing a plan to run away. The rest of the play follows the siblings as they ludicrously try to find out who the woman is and devise playful schemes to stop their father from leaving.

The four-hour runtime flies by, and over four decades later, the play holds immense replay value. Its humor lands just as sharply and effortlessly, while nostalgia continues to draw families back to it year after year to celebrate Eid. The cast chemistry is a defining part of the play’s timeless charm, giving each of its celebrated actors the role of a lifetime. Kahk and snacks ready — are you all set for a cozy family night with the unofficial Eid ritual?

WHERE TO WATCH- El Eyal Kebret is streaming on Watch It, Shahid, and Netflix.

Classic Eid tunes and how they came to be

🎊📻 Eid in Egypt has an arguably vivid peppy soundscape that accompanies the holiday. Every year, we witness the celebratory echoes of Wahawi Ya Wahawi and Ramadan Gana make way for the all-too-familiar Safaa Abu El Saoud classic Ahlan Bel Eid and others.

What’s the oldest anthem on our Eid list? It comes courtesy of Kawkab El Sharq, back when she was at her peak across the Arab world. Um Kalthoum’s classic Ya Leilet El Eid, penned by poet Ahmed Ramy and composed by Riad El Sonbaty, was the transitional bell to the holiday’s eve, having first aired in the 1939 musical film Dananir. It wasn’t until 1944 when the iconic singer performed an altered version honoring King Farouk as he watched her historic night live at Al Ahly Club that the song became the first of its kind to define Eid’s airwaves.

Fast forward to 1982, and another Eid anthem is born — one that lasts, becoming a defining tune of the cherished holiday. Safaa Abu El Saoud, an actress and media personality, lent her voice perfectly to the lyrics of poet Abdel Wahab Mohamed and the melodies of songwriter Gamal Salama. With a colorful and energetic music video to match — accompanied by the balloons that have become an Eid visual staple — the chorus gave new life to the holiday, capturing it in high, youthful spirits like never before. In the most natural way, the song quickly became everyone’s Eid replay, a nostalgic track we now can’t imagine the celebrations of Eid El Fitr and Eid El Adha without.

The tradition of Eid songs didn’t stop at the beloved Ahlan Bel Eid, with songs from newer artists adding to the festival’s sonic flair like Hakim’s El Leila Eid, but none have been able to rule the sonic landscape of Eid like Abu El Saoud’s hit has.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

THE ENTERPRISE ENTERTAINMENT CALENDAR

🗓️ MARCH

19-23 March: (Thursday-Monday): Eid El Fitr public holiday.

21 March (Saturday): Saad El Oud at CJC 610.

21 March (Saturday): Tablet El Sitt at El Sawy CultureWheel.

22 March (Sunday): Burna Boy at Festival Plaza, El Gouna.

22 March (Sunday): Zarf Tarek Gedan at Heliopolis Library Theater.

22 March (Sunday): Black Theama at El Sawy CultureWheel.

22 March (Sunday): Disco Arabesquo and The Stallion live at Sobar, Somabay.

26-29 March (Thursday-Sunday): D5 Home by Efreshli at New Cairo’s Marakez District 5 Mall.

27 March (Friday): Wegz at the PUBG Mobile anniversary carnival, the Great Pyramids of Giza.

29 March (Sunday): Arabic Calligraphy: When Words Become Art at AUC New Cairo.

30 March (Monday) - 5 April (Sunday): Cuban artist Maria Maher’s exhibition at New Cairo’s Maison69 at Garden 8.

APRIL

2-4 April (Thursday-Saturday): AUC Tahrir CultureFest 2026 at AUC Tahrir Square.

7 April (Tuesday): Shakira at the Pyramids of Giza.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

7-9 May (Thursday-Saturday): Sandbox Festival in El Gouna.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

27-29 May (Wednesday-Friday): Eid El Adha (TBC).

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

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What to do, where to go, and how to spend your Eid — plus everything you missed in the press

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What to watch this Eid

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The evolution of Egypt’s favorite tradition

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The Eid treat with the sweetest retention rates

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The Eid rewatch staple: El Eyal Kebret

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Classic Eid tunes and how they came to be

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Get EnterpriseAM daily

Eid Mubarak

An independent publication supported by

Today at a glance

What to do, where to go, and how to spend your Eid — plus everything you missed in the press

Get Enterprise daily

Related

Related

What to watch this Eid

Related

Related

The evolution of Egypt’s favorite tradition

Related

The Eid treat with the sweetest retention rates

Related

The Eid rewatch staple: El Eyal Kebret

Related

This publication is proudly sponsored by

Classic Eid tunes and how they came to be

Related

THE ENTERPRISE ENTERTAINMENT CALENDAR

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