Al Masry Al Youm had launched an initiative called “Buy Your Dream Car” to lower car prices in partnership with around 20 distributors on Hyundai, Geely, Nissan, Subaru, Chevrolet, Opel, Mazda, Kia, Ford, Toyota, Suzuki, Renault, Volvo, Chery, and Volkswagen, among others. The initiative, which runs from 19-31 March, is the latest attempt by the sector to jump start floundering car sales.