Voss Water is [redacted]

“Voss Water Is [redacted]” is the best (read: most sarcastic, yet endearingly earnest) brand takedown we’ve read in ages. Courtesy Vice: “If you hold a bottle to your ear, you can hear their marketing team laughing at you. …If someone had inexplicably set out to create a parody of a pretentious bottled water, Voss might be a little on the nose.” There’s a reason that kid in Adam Sandler’s Grown Ups is mocked for his Voss water habit. (Haven’t seen the film? It’s a low-rent classic. But only the original film —the sequel stank.)