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ElTawkeel launches fully integrated digital auto sales platform

Plus: Modon Holding, Misr Italia unveil new North Coast branded residences

Digital automotive marketplace ElTawkeel has launched the country’s first fully integrated e-commerce platform for new vehicles — initially featuring a range of brands distributed by Kasrawy Group — in partnership with fintech Valu, ADIB Egypt, and Kasrawy, according to a statement. The platform acts as the exclusive online seller for listed vehicles, earning revenue through commissions on sales.

What to expect: The platform allows buyers to browse Kasrawy Group brands — including Jetour, JAC, and Citroën — compare official prices, secure ins., and choose financing plans through either Valu or Abu Dhabi Islamic Bank Egypt (ADIB Egypt).

Why this matters: Egypt’s offline car market struggles with price ambiguity, dealer markups, and friction between buyers and financing providers. This unified digital system aims to resolve these problems while combining bank financing from ADIB Egypt with non-banking consumer finance from Valu — streamlining the traditional multi-step, multi-institution process into a single integrated experience.

What’s next: The platform is looking to onboard more brands and is in advanced talks with one auto distributor, founder and CEO Ali Shaaban of ElTawkeel tells EnterpriseAM. ElTawkeel is also working on launching a mobile application to improve user experience.

Montage in Ras El Hekma

Abu Dhabi-based Modon Holding is partnering with the ultra-luxury hospitality brand Montage to launch Montage Ras El Hekma, according to a company statement (pdf). The development marks Montage’s debut in the country and features a 200-key resort and 96 villas in Wadi Yemm, the coastal city’s first precinct to enter active delivery.

About Montage: Founded in 2002 by industry veteran Alan J. Fuerstman, the US-based ultra-luxury hospitality brand has a portfolio of resorts and urban hotels concentrated in North America including properties in Laguna Beach, Beverly Hills, Deer Valley, and Los Cabos.

REMEMBER- The partnership turns last year’s MoU between the master developer and Montage into a concrete launch. It serves as the opening chapter of the massive USD 35 bn Ras El Hekma masterplan, which spans 170.8 mn sqm. The project is expected to attract USD 110 bn in investments by 2045 and contribute around USD 25 bn annually to Egypt’s GDP upon completion.

Edita’s net income more than doubles in 1Q

Snackmaker Edita Food Industries saw its net income jump 108.1% y-o-y in 1Q 2026 to EGP 793.1 mn, according to its latest earnings release (pdf). Revenues rose 34.7% y-o-y to EGP 5.8 bn, thanks to “robust” demand and “continued pricing discipline.”

Segment breakdown: The cakes segment was once again the largest contributor to revenue, with sales growing 35.9% y-o-y to EGP 3.1 bn, making up over half of total revenue. The bakery segment saw the largest y-o-y revenue increase at 67.7% and accounted for 27.2% of the top line at EGP 1.6 bn. Net export sales surged 73.1% y-o-y to EGP 549.7 mn, accounting for 9.5% of overall revenues.