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Cairo-based adtech startup Amzolute sold 100% of its business to US-based product commercialization firm InvenTel, its now-former CEO and co-founder Ahmed El Hefny tells EnterpriseAM. Neither party disclosed the terms of the transaction.
Amzolute is a verified Amazon ads partner with direct access to Amazon’s ad stack. The company runs campaigns for over 850 brands in over eight countries, including the US, UK, UAE, and Saudi Arabia, generating some USD 92 mn in client sales with a reported 4.3x average return on ad spend.
SOUND SMART- Think of Amzolute as an intelligence layer for Amazon sellers. It runs their ads, optimizes how their products appear in search, and tweaks pricing and listings to turn traffic into sales.
What caught InvenTel’s attention? The people and the systems. “There are not many teams in the region with this level of expertise in marketplace management at scale… the value was in the combination: strong partnerships, real traction, an incredible team, and systems that made performance more scalable,” Hefny tells us.
Beyond the acquisition: Hefny will no longer have a role in, or involvement in with, the company. Amzolute’s next phase will be centered around building on what already exists and scaling the business through InvenTel’s wider platform and reach, he says.
This is about closing the loop: InvenTel’s job is to brand and market consumer products, moving them through sourcing, commercial production, and direct-response marketing. So, bringing Amzolute in-house is likely a vertical integration play, giving InvenTel direct control over how these products rank, compete, and convert once the customer is on-platform.
The exit follows a string of local plumbing plays snapped up by US buyers. Just last month, US-based AI adtech firm Converted fully acquired fashion marketplace Mitcha, folding its platform and merchant base into a broader data-driven commerce stack. This follows Miami-based Aleph’s 2021 acquisition of an 86% stake in Connect Ads, which marked a dragon exit for A15 and validated Cairo as a high-margin service hub for global digital media.
