In Egypt, trust in payments is a cornerstone of commerce growth. While cash-on-delivery (COD) remains common, digital payments are steadily gaining traction. Visa’s recent Stay Secure study underscores the importance of security: 76% of surveyed consumers in Egypt say they trust digital payments. Yet this trust is not absolute; 66% admit that a single incident of fraud or unauthorized transactions would erode their confidence.

Today’s consumers demand a secure and frictionless experience, where confidence and convenience go hand in hand. Visa’s Stay Secure campaign positions security as a shared responsibility, with Visa and local partners working together to strengthen the national security baseline. Embedding resilience and trust into every transaction will help unlock the full potential of a secure, inclusive digital economy.

Read more about Stay Secure here.

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