As digital experiences accelerate, the threat landscape grows more complex. Businesses and financial institutions are innovating to meet rising consumer expectations, while facing increasingly sophisticated risks. Today’s threats are real-time, AI-driven, and coordinated. Fraud has evolved into a scalable service. 85% of consumers believe friends or family are susceptible to scams. Since legacy systems weren’t built for this, the challenge then lies more in outpacing fraud rather than detecting it.

Meeting this challenge requires rethinking security across the entire payments journey — anticipating risk, not reacting. This is the foundation of Visa Protect: an AI-native, end-to-end suite securing every transaction. With hundreds of AI models embedded in 100+ products, Visa Protect translates risk signals into actionable scores for smarter decisions.

From safeguarding credentials with Visa Provisioning Intelligence (VPI), enabling risk-based authentication via Visa Consumer Authentication Service (VCAS), detecting fraud in real time through Visa Advanced Authorization (VAA), and intercepting scams in account-to-account payments with Visa Protect for A2A, Visa Protect secures every layer.

Read Visa’s Stay Secure report for more information here.

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