Cairo-based website builder Wuilt has raised USD 2 mn to power its regional expansion across MENA, according to a statement. The round saw participation from existing investors Flat6Labs and MTF VC as well as Mubadala-backed Hub71, JIMCO, Purity Tech, and a group of strategic angels.

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Big expansion plans: The startup plans to launch in the UAE by 4Q 2025, then the rest of the GCC countries and Turkey in early 2026. The startup is also building AI tools to help merchants manage operations more efficiently.

The pivot that made headlines: Wuilt dropped all subscription fees in April 2025, offering its platform for no charge for Egyptian merchants. Its model now monetizes through value-added services like Wuilt pay, Wuilt Shipments, and Wuilt Wallet. The result? Over 20k merchants joined the platform since the pivot.

From seed to scale: Wuilt was founded in 2019 by Ahmed Rostom (LinkedIn) and Mahmoud Metwaly (LinkedIn) with the goal of becoming “the infrastructure powering small businesses and social sellers across emerging markets.”

ANOTHER USD 2 MN ROUND CLOSED–

Hospitality supply-chain startup Suplyd has raised USD 2 mn in a pre-Series A round led by 4DX Ventures, Camel Ventures, and Plus VC, and with participation from Seedstars and undisclosed existing investors, the company said in a press release(pdf). The fresh funds will help the company “build a comprehensive infrastructure for restaurant operations and expand into untapped areas across Egypt.”

Where’s the money going? Suplyd plans to use the funds to launch new service verticals, grow its geographic footprint locally, and continue simplifying restaurant backend operations.

About Suplyd: Its B2B platform offers procurement, fulfillment, and payment services to hotels, restaurants, and caterers in Greater Cairo. The company’s platform and network of tech-enabled fulfillment centers aim to streamline the hospitality supply chain, minimizing waste and improving price transparency.

NOWLUN TO CARRY OUT REGIONAL EXPANSION PLAN-

Digital logistics platform Nowlun aims to enter Morocco by the end of 2026, CEO Moataz Khamis (LinkedIn) told CNN Business. The move is part of the firm’s wider regional expansion plan after it opened a branch in Saudi Arabia. The company — launched in 2021 — works with more than 35 shipping companies, handling some 22k containers.

REMEMBER- Nowlun raised USD 1.7 mn in a seed funding round back in December then raised an additional USD 600k in June.

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