GB Corporation has officially introduced South Korean luxury auto brand Genesis to the Egyptian market, starting with the launch of three fully electric models and the opening of the country’s first Genesis showroom, with investments of around EGP 100 mn, Al Borsa reports.

More models are on the way: Additional Genesis models will be introduced over the coming years as part of the company’s plans to expand in the luxury segment.

CHINA’S SOUEAST TO ASSEMBLE HERE?

Local production of Soueast models could begin in 2027: Mansour Group’s ManEast is planning to invest EGP 1 bn, including a portion in USD, in 2H 2025 to begin assembling vehicles in Egypt for Chinese automaker Soueast by 2027, Asharq Business reports.

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What’s in the pipeline? The company plans to roll out 15 sales outlets and five after-sales service centers within six months, targeting to expand to 30 sales points and 10 service centers over the next five years.

REMEMBER- ManEast has recently become the exclusive agent for the Chinese Soueast brand in Egypt.

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