What no one tells you about the media industry

👂How much impact does media actually have on our lives? The Media Odyssey, hosted by independent US filmmaker Evan Shapiro and French media maven Marion Ranchet, dissects everything media and marketing, and the hidden intricacies of this massive industry. The podcast combines its hosts’ practical experience in the field with a genuine passion for media in all its forms.

Having just launched in January, the podcast has managed to host in mere months a slew of guests and experts who offer valuable insights for anyone interested in the industry. Each episode tackles a new, stirring topic, from audience trends and marketing tactics all the way to the changes the industry is undergoing day by day. The Media Odyssey also analyzes some of the world’s biggest media events, such as the Cannes Lions International Festival of Creativity.

Think like a content creator: In one particular episode, Shapiro and Ranchet have quite the interesting conversation with Vice President of Digital at BBC Studios Jasmine Dawson, British actor Kiell Smith-Bynoe, and British content creator and Chicken Shop Date host Amelia Dimoldenberg.

Out with the old, in with the new — or not? As hosts and guests converse, they soon notice how intertwined traditional filmmaking, giant streaming services, and modern-day content creation are. As audiences veer more and more towards streaming platforms and social media, the group notes how traditional filmmaking needs to adapt before it's too late. Each guest shares their views on ongoing trends, storytelling techniques, and what communication means in the age of social media.

Passionate about media? Each episode is capped roughly around an hour, and offers a great opportunity for media professionals and media aficionados alike to brush up on their media knowledge and stay up to date with every change happening within the industry. The podcast is both entertaining and educational, and the hosts do a great job at making each episode a fun listening experience.

WHERE TO LISTEN- You can listen to The Media Odyssey on Apple Podcasts | Spotify | Anghami | Pocketcasts | Deezer | Amazon Music | YouTube | YouTube Music.