Oral health remains a significant challenge in Egypt, with widespread tooth sensitivity and low toothpaste penetration hindering preventative care. Addressing this gap, global consumer health leader Haleon, maker of Sensodyne, has launched the "Sensodyne Smile Bank" initiative.

What is the Smile Bank? In partnership with the Egyptian Dental Association and the FDI World Dental Federation, this ambitious three-year program aims to provide free dental check-ups and treatments to three million Egyptians by 2027. Dental convoys will be deployed across all governorates, significantly enhancing access to essential care.

Why now? The initiative directly tackles barriers to everyday health, aligning with Haleon's commitment to health inclusivity. Beyond treatments, it focuses on prevention through awareness campaigns and developing medical education programs for young dentists, fostering sustainable improvements in oral health nationwide. This strategic partnership aims to empower millions towards better self-care practices.

Read more about Haleon's approach to health inclusivity here.

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