Local femtech startup Motherbeing gets USD 200k in pre-seed funding from Madica

Motherbeing secures USD 200k in pre-seed funding for reproductive health app: Local startup Motherbeing was chosen as one of four early-stage startups to receive an investment of up to USD 200k and 18 months of support from Africa-focused pre-seed investment program Madica, according to a statement by the investor.

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The investment comes as part of the program’s North Africa debut, which will see it invest in three startups in Morocco, Tunisia, and Tanzania.

About Motherbeing: Motherbeing is a femtech platform that was founded by Nour Emam (LinkedIn) in 2020 to provide Arab women with educational programs, digital health solutions, and now AI-chat assistance to address reproductive health needs. The startup recently launched Daleela by Motherbeing, an AI-powered women’s health app.

Motherbeing’s value-added: “The startup recognized the absence of adequate support for reproductive health, maternal care, and holistic wellness, particularly in regions where misinformation and stigmas persist,” Madica investment associate Francis Vesta told EnterpriseAM. “This unmet need aligns with Madica’s mission to back startups that are solving urgent challenges with significant social impact potential.”

High mobile penetration is a big selling point for health tech investors: Egypt has one of the highest mobile phone penetration rates, reaching around 95% with around 100 mn connections, Vesta noted, making it a particularly good candidate for health tech sector investment.

Daleela aims to be an early mover in a relatively underdeveloped sector: “We believe that Egypt’s healthcare system is long overdue for technological disruption, especially when compared to more developed industries like fintech,” Daleela’s co-founder and CEO Yousef El Sammaa told EnterpriseAM. “The time for change is now, and we aim to be one of the leading companies driving this transformation in Egypt and the broader region,” he added.

The startup plans to use the funding to further develop its app, with a particular focus on its AI-powered medical diagnosis system, El Sammaa told us. The program will also provide the startup with 18 months of support, coaching, and access to international markets and partnerships to garner further financing and help scale up the project.

What’s next for Motherbeing? The company has plans to kick off a regional expansion, starting with the Saudi market and later the rest of the GCC, by leveraging the over 30% of its user base that lives outside Egypt, El Sammaa told us. The app aims to expand its user base to 500k by the end of the year, up from 70k currently.

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