AUC Onsi Sawiris School of Business and World Organization of the Scout Movement are empowering future leaders

The AUC Onsi Sawiris School of Business Executive Education has partnered with the World Organization of the Scout Movement (WOSM) to develop the skills of young leaders.

Trust, respect, and cooperation — the movement’s core values, were used as the core of a curriculum that is specifically designed to equip young leaders with the skills needed to drive change and inspire others in their communities.

The result was a new Professional Program in Digital Media and Digital Marketing, designed to address the unique needs of scouting. The program sharpens key skills in communication, team management, strategic thinking, and ethical decision-making.

13 participants were part of the program’s inaugural session that took place in September 2024. The program, which included 46 hours of hands-on training, covered areas such as digital marketing strategies, social media management, content creation, and advocacy campaigns.

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