Amman-born Arabic e-reading platform Abjjad has tapped Egyptian author Sally Elakkad (LinkedIn) as CEO, succeeding the company’s founder Eman Hylooz (LinkedIn), who has been promoted to executive chairwoman, according to a statement (pdf). This marks the company’s first leadership changes since its foundation in 2012.

Elakkad moved up from her former position as president, holding 20 years of expertise in marketing and e-commerce. Together, the new leadership aims to strengthen Abjjad’s “ambitious growth and expansion strategy.”

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