Google to begin paying content creators in EGP starting next year: The tech giant has notified content creators and publishers on its platforms that they will begin receiving their earnings in local currency starting May 2025 — Google currently pays creators on its platforms in USD, Google said in a statement to Enterprise.

It’s not just Egypt: The shift is part of a larger move towards conducting payments for content creators and publishers around the world in their respective local currencies, with the company already paying creators in local currencies in countries that include Chile, Indonesia, Japan, Jordan, Mexico, Morocco, New Zealand, Norway, Peru, South Africa, Sweden, Turkey, and the UAE, with plans to expand to more countries globally in 2025.

What they said: “We know it can take time to prepare and adjust finances, which is why we notified our community six months in advance. Our support for content creators and publishers in Egypt remains unchanged,” the company told us.

DATA POINT- The number of Egyptian YouTube channels making over EGP 1 mn in revenues is up 50% y-o-y.

Tags: