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New AI features dominate Apple’s iPhone 16 announcement: The tech giant held its annual product launch yesterday, unveiling a new generation of its flagship product in its boldest foray into AI integration. The event saw Apple debut the latest iPhone line, the first of their products designed specifically to accommodate GenAI, CEO Tim Cook said during the presentation.
What the new phone will offer: The iPhone 16 will come with a slew of new features, most notably a new customizable camera control feature, complete with “visual intelligence” that will use AI to help identify the things around you. It will also have longer-lasting battery and larger display sizes. The standard iPhone 16 will clock in at 6.1 inches, while the iPhone 16 Pro will be 6.7 inches.
What the new phone won’t offer: The Apple Intelligence rollout will be gradual. While the iPhone 16 will be native to Apple Intelligence, Bloomberg reported that “the full set of Apple Intelligence features [will release] via multiple updates to iOS 18 across the end of 2024 and through the first half of 2025.”
When will they be available? Both phones will be available for pre-order on Friday, 13 September, and will be in stores and ready to ship on September 20.
The event wasn’t just all about the iPhone: The Apple Watch 10 and the Airpods 4 were also announced yesterday. The new watch comes with a 30% larger display, sleep apnea detection, and enhanced underwater capabilities, while the new Airpods will feature active noise cancellation and transparency mode, which lets users hear their surroundings.
Apple’s emphasis on AI throughout its presentation failed to generate the expected level of interest from investors, with the company’s stock price falling 1% following the event, in what is another sign that investors’ love affair with all things AI-related may be waning.
Remember: Recent studies have found that mentioning AI in marketing copy has been hurtingsales, pointing towards hostile consumer sentiment in the face of the growing industry, and it is unclear whether AI integration will attract or repel customers, who are already wary of Apple’s vision for AI.
