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Buying London is Netflix’s newest addition to the luxury real estate reality genre — it’s essentially the British counterpart to Selling Sunset which first premiered on Netflix in 2019 and quickly became a phenomenon, captivating audiences with its blend of high-end real estate and high-stakes drama. It follows Daniel Daggers, the boss of DDRE Global, and his team of agents: Lauren, Reme, Olivia, Rosi, Rasa, Juliana, and Oli, as they navigate the real estate market in London.

But is it good television? Netflix knows its audience well: Viewers aren’t tuning in for serious property listings — they’re here for the drama, the interpersonal conflicts, and the portrayal of affluent lifestyles. And Netflix delivers: There is enough entertainment and absurdity to fill the void while fans await Selling Sunset’s Season 8.

Despite the focus on drama, it does occasionally remember its premise, showcasing some of London's most extravagant homes and a few historically interesting sites. While it might seem tone-deaf to flaunt such luxury during a housing crisis, the allure of escapism is undeniable. Like Selling Sunset, this show offers viewers a glimpse into a world of glamor and excess, a theme long popularized by reality TV staples.

However, critics have not been kind. A review on The Guardian said that it was “probably the most hateable TV show ever made.” While it might not receive any awards or critical acclaim, it fulfills its role as a guilty pleasure. It’s ridiculous, dramatic, and thoroughly entertaining — everything you want from a luxury real estate reality show.

WHERE TO WATCH- You can watch the reality TV series on Netflix or catch a glimpse of it from the trailer (watch trailer, runtime 2:30).

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