Leading fintech platform Valu has launched Ulter, a high-end platform that will finance purchases of luxury goods and services — including home finishing, travel, automotive, and marine transport — for affluent consumers. Ulter will allow repayment periods of up to 60 months.

The pitch: “Today, we are not only launching the biggest and the most luxurious financing program in the nation, we’re also offering the fastest approval process: In 10 minutes, qualified clients can receive approval for up to EGP 60 mn in financing,” valu CEO Walid Hassouna said at an exclusive launch event last night set against the backdrop of the Saqqara Pyramid and the Serapeum of Saqqara.

Making a splash: The design-forward event was attended by prominent business figures as well as leading figures in the nation’s art and design community — it was fantastic to see so many Enterprise readers there.

International heavyweights were in town for the gathering, where they took to the stage for an evening discussion of Egypt’s art and design scene. Art D’Égypte’s Nadine Abdel Ghaffar moderated a fireside chat and two panel discussions on art and luxury fashion, gemology, and the art of creating luxury brands.

Among the speakers: Angela Missoni, president and former creative director of Missoni; Wafaa Benbrahim, a brand ambassador for Baccarat; Marcus Jocher from Christofle; Katiuscia Di Martino and Mehdi Benbrahim from Tiffany & Co. CulturVator by Art D’Egypte, a curator of art and culture events and experiences in the MENA region, helped produce the event.

Egyptian luxury brands were front and center last night, including Mariam & Aynour Zeitoun (the designers and suppliers of natural stone), Nuniz, My Diamond Jewelry House, Villa Magenta, Shosha Kamal design house, Kahhal, R’Kan furniture, and Dima jewelry.

The highlight of the night: Not the Ulter-branded Mercedes or the sunset tour of the Saqqara Pyramid complex and the Serapeum, but the operatic singer performing songs in the Ancient Egyptian language during a seated dinner.

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