? EARS TO THE GROUND-

Whilst controversial topics can be a tad taboo to talk about, you might feel different if you can listen to them. The Jordanian Arabic language podcast, Eib, which is the Arabic word for “Shame,” is a podcast produced by Sowt that explores the intricacies of societal norms and gender roles through everyday narratives, shedding light on taboo experiences.

You’ll find every topic that is absent from the North African or MENA region’s traditional media: Many of the things they tackle are mental and physical health, including intimacy. The podcast’s popularity reflects a demand for content promoting self-understanding while offering educational content on sexual health in a comfortable setting.

The podcast was selected as one of the best audio content in the Middle East and North Africa region for the year 2020 by Apple. It’s mainly popular in Saudi Arabia, Egypt, and the Emirates — where women constitute more than seventy percent of listeners. It may not be everyone’s cup of tea but it discusses topics many would not dare to share.

You can listen to it onSowt, Spotify, Anghami, Soundcloud, Podbean and Apple Podcasts.

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