Think of retail as an experience, Majid Al Futtaim Properties CEO Ahmed Galal Ismail told us in the fourth episode of the latest season of Making It. In emerging markets with sparse public areas for leisure, malls are on an upward trend even as their Western counterparts struggle against online commerce. Majid Al Futtaim has operated in the Egyptian market since 2002 and has invested over EGP 40 bn, with more planned for the future.

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