Hawawshi really is the breakfast of champions: When Chris Khalifa started Zooba in 2012, the mission was to improve on local street food and build a brand around how it was Egyptian and not Middle Eastern. Hanging up his suit as an investment banker, Khalifa has successfully launched seven branches in Cairo, with plans to franchise 20 more in the GCC, and is currently teaching New Yorkers how to pronounce taamiya.

You already have a podcast player on your iPhone, or you can listen to the episode through our website (no download required). We’re also on Google Podcast | Anghami | Omny. Making It is on Spotify, but only for non-MENA accounts.

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