Edita enters Egyptian biscuits market with Oniro cookies

Edita Food Industries has entered the Egyptian biscuit market with the launch of its Oniro range of cookies, the company said in a statement (pdf). The Oniro Cookie Crisp Filled will retail at EGP 2 while the plain vanilla and chocolate biscuits will cost EGP 3. “Entering into new segments and creating new revenue streams for Edita is at the core of our growth strategy,” chairman and managing director Hani Berzi said. “Edita will continue to grow its biscuits portfolio in the coming months and build on its tradition of satisfying consumers’ tastes with great value-for-money propositions.”