STARTUP WATCH- Egyptian Fitness startup ElCoach has raised USD six-figure seed funding from investors that include Endure Capital, 500 Startups (500 Falcons), and Wise Capital, along with local angel investors, Menabytes reports. It plans to use the funds to expand its team and increase its marketing, with a particular focus on the Saudi market. Founded in 2018, ElCoach is an Arabic fitness and nutrition app covering the MENA region, and offers its users personalized body transformation programs. It works according to a freemium model, whereby basic fitness programs are free but paid users have access to a “highly-customized” plan for less than USD 20 per month.

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